One-Page Abundance Plan: How to Transform the Lives of 1 Billion Customers in 10 Years

ONE-PAGE ABUNDANCE PLAN How Steve Jobs/Apple Plan and Execute High Risk Projects.

And How You Too Can Do It

Dr. Rod King

Speaker, Consultant, Trainer, and Author on “One-Page Abundance Planning”

559-2486230 [email protected]

Think Big and Different

HEROES

A Workshop For

The Small Business University (SBU)

on October 10, 2012

(Version 1.12)

Simply Translate

The Vision of Your Lean Startup

Into Reality

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For

Traditional

Lean Startup Projects

&

Extreme

Lean Startup Projects

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Welcome To Multilevel

Project Management

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“Don’t Think Small And

The Same”

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“Think Big And

Different”

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A Startup

Is A High Risk Project

Is An Experiment

Is An Experimental Ecosystem

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“Startups

Also Have A True North,

A Destination in Mind: Creating

A Thriving and World-changing Business”

Eric Ries In His Book, “The Lean Startup”

http://www.amazon.com/gp/reader/0307887898/ref=sib_dp_pt

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What’s Your

True North?

“Imagine a World of Nine Billion People With

Clean Water, Nutritious Food, Affordable Housing, Personalized Education,

Top-tier Medical Care, and Non-polluting, Ubiquitous Energy.

Building This Better World Is

Humanity’s Grandest Challenge.”

Peter Diamandis & Steven Kotler In their Book, “Abundance: The Future is Better Than You Think”

http://www.amazon.com/gp/reader/1451614217/ref=sib_dp_pt

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One-Page Abundance Planning Is a

Multilevel Project Methodology That Involves

Thinking Big and Differently To Efficiently Overcome

Humanity’s Grandest Challenges

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From a Descriptive Perspective, One-Page Abundance Planning

Explains How Nature (Organisms; Ecosystems), All Organizations, and Startups

Work, Experiment, Grow, and Prosper As Well As Fail

Especially Under Conditions of

High Risk and Uncertainty

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From a Prescriptive Perspective, One-Page Abundance Planning

Features a Multilevel Project Management Tool (“One-Page Abundance Plan”)

That Visually Integrates Best Practice Ideas and Tools for

Project Planning, Management, and Execution: Entrepreneurship Business Planning Business Strategy Performance Management Creative Problem Solving Innovation Project Planning and Management Marketing

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The Project Management Methodology of

One-Page Abundance Planning Involves

Two Macro-Steps:

1. VISION (End): Create a Shared Vision of Abundance and/or Infinite Shared Happiness.

2. PILOT-FULL SCALE-RENEW (Means): Quickly and Iteratively Develop – Using a Learn-Prototype-Measure (LPM) Fitness Cycle – a Customer Design Brief/Canvas as Well as a Natural, Planned, and/or Disruptive Customer Ecosystem for Achieving the Vision. Otherwise, Pivot.

a

ERIC RIES’S DEFINITION

STARTUP “A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty”

LEAN STARTUP Lean startup (innovation): “the application of lean thinking to the process of innovation”

ROD KING’S DEFINITION

STARTUP “A startup is a living organism, organization, ecosystem, or experimental project that aspires to achieve a vision and deliver value in the face of high risk and/or uncertainty”

LEAN STARTUP (Interpretation) Lean startup is a continuous innovation, problem-solving, and project management methodology that uses rapid evidence-based (validation) fitness loops to translate a risky project’s vision into reality

ABUNDANCE STARTUP “An Abundance startup is a lean startup that discovers and solves a Big Urgent Market Problem (BUMP) such as how to transform the lives of 1 billion customers in 10 years”

DEFINITION OF

“STARTUP”

Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

DEFINITION OF “STARTUP”

“Think Big and Different”

mailto:[email protected]

http://businessmodels.ning.com/

http://twitter.com/RodKuhnKing

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An Abundance Startup or Abundance Project is

An Extreme Lean Startup That Focuses on

Discovering and Solving Big Urgent Market Problems

(BUMPs)

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Also, an Abundance Startup or Abundance Project is

An Extreme Lean Startup That Aims

To Positively Transform, In 10 Years,

The Lives Of 1 Billion Customers

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There are 3 Levels of Risks

In An Abundance Project

Vision Risk:

Customer Ecosystem

Strategy Risk:

Business Model

Tactical (Operational) Risk:

Product/Service/Value Chain

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Every Abundance Startup Is

A Living Organization or An Ecosystem

That Has “DNA”: D: Design N: Needs A: Aspirations

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DNA OF ONE-PAGE ABUNDANCE PLAN: Logic and Structure of Ecosystem Project


The One-Page Abundance Plan Consists of a Stream of 9 Elements or Modules That Are Summarized Using the Acronym, “SEMPORCES”:

S

M

E

P

R

C

E

O

S

Suppliers/Inputs/Partners

Machinery/Equipment/Infrastructure/Technology

Process/Strategy/Venture

Output (Product/Service)

Retailers/Channels/Distributors/CRM

Customers/Consumers

Environment (Global)

Shared Dream/Vision/Value/Profit/Experience

Employees/Culture/Brand/IP Upstream (Design: How?) Inside the Enterprise/ Supply Infrastructure

Midstream (Needs: What?) Outside the Enterprise/ Demand Infrastructure

Downstream (Aspirations: Why?) Effect or Value

E C O S Y S T EM




Charlie Chaplin

Emotional Abundance

Sergey Brin & Larry Page Intellectual Abundance

Steve Jobs Physical Abundance

Leonardo da Vinci

Intellectual Abundance

Jesus Spiritual Abundance

Oprah Winfrey Emotional Abundance

ONE-PAGE ABUNDANCE PLANNERS

AND ACHIEVERS Each Started With Vision of

A World of Abundance & Iteratively Built a Vibrant and

Sustainable Customer Ecosystem

Rev. Dr. Martin Luther King Spiritual Abundance

Bill Gates Physical Abundance


HALL OF FAME FOR ONE-PAGE ABUNDANCE PLANNERS AND ACHIEVERS

One-Page Abundance Planning Comprehensively Explains and Models How People Create a World of Abundance




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http://en.wikipedia.org/wiki/File:Bill_Gates_in_WEF_,2007.jpg

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http://en.wikipedia.org/wiki/File:Charlie_Chaplin.jpg

ABUNDANCE DIAMOND


Where currently are you? Where must you go? How best must you get there?

0

2

4

6

8

10

Physical Abundance

Emotional (Social) Abundance

Intellectual Abundance

Spiritual Abundance

Ideal Diamond of Abundance Worst Diamond of Abundance

Mission/Goal/Vision/Value Proposition/Job To Be Done: ………..…………………………………………………………………….……...





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LEARNING OBJECTIVE: By the End of This Presentation, You Should Be Able To Use The

Minimum Viable Product (MVP) of “Visionary”

One-Page Abundance Plan For Your Business or Project

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THE ONE-PAGE ABUNDANCE PLAN Part 1: WHY? Part 2: WHAT? Part 3: HOW?

OVERVIEW OF PRESENTATION ON “ONE-PAGE ABUNDANCE PLAN”


Visionary

Plan

Strategic Plan

Tactical (Operational) Plan

A P WHY?

Part 1 Visionary Perspective

a

WHY I DEVELOPED THE “ONE-PAGE ABUNDANCE PLAN”

CURIOSITY: Discover and Comprehensively Explain The Model of Steve Jobs and Extraordinary Success of Abundance Projects: iTunes; iPod; iPhone; iPad

WASTE ELIMINATION: Reduce Risks as Well as the High Failure Rate and Waste in Business Planning and Startup Projects Especially in High Technology

ALTRUISM: Help Create a World of Abundance and Infinite Shared Happiness Especially With Recent Inspiration from Peter Diamandis and Steven Kotler’s Book, “Abundance”

OPPORTUNITY FOR ACCELERATED ABUNDANCE: There is No Dedicated or Formal Methodology for Planning & Managing Abundance Projects or Abundance Startups

ALL-IN-ONE-TOOL FOR PLANNING AND MANAGEMENT: Use a Single Tool for Planning, Organizing, and Managing Ideas Any Project , Story, Organization, Value Chain, Business Model, or Customer Ecosystem

WHY YOU SHOULD USE THE “ONE-PAGE ABUNDANCE PLAN”

SIMPLICITY: The One-Page Abundance Plan is Easier to Understand and Interpret Than a Traditional Business Plan Which Is Voluminous and Complex

TIME SAVINGS: The One-Page Abun- dance Plan Takes Far Less Time to Prepare Than a Traditional Business Plan; Iteration is Also Faster

COST SAVINGS: The One-Page Abundance Plan Takes Lesser

Money and Effort to Prepare Than a Traditional Business Plan

SHARED UNDERSTANDING AND LANGUAGE: Every Stakeholder is on the Same Page

VERSATILITY: The One-Page Abundance Plan Can Be Used as a Dashboard or Platform for Adaptively Documenting, Organizing, Analyzing, Managing and Presenting Ideas in Any Project or Story. STUCKNESS ELIMINATION: (Lean) Startups MAKE A DIFFERENCE IN THE WORLD

THE WHY OF

“ONE-PAGE ABUNDANCE PLAN”


THE WHY OF “ONE-PAGE ABUNDANCE PLAN”





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“Efficiently Discover and Solve Big Urgent Market Problems

(BUMPs) While Transforming the Lives of

1 Billion Customers In

10 Years” Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

THE WHY OF AN “ABUNDANCE STARTUP (PROJECT)”





A P WHAT?

Part 2 Strategic Perspective

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One-Page Abundance Planning Is

A Multilevel Project Methodology For

Efficiently Translating

Visions of Abundance Into Reality

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What’s Your Vision of Abundance?

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A WORLD OF ABUNDANCE & HAPPINESS

Abundant Clean WATER Abundant Nutritious FOOD Abundant Affordable HOUSING Abundant Top-tier MEDICAL CARE Abundant Non-polluting ENERGY Abundant Personalized EDUCATION Abundant GAMES/KNOWLEDGE/ENTERTAINMENT Abundant FREEDOM

Source: Based on Diamandis, P.H.; Kotler, S. (2012) Abundance. New York: Free Press.


DIAMANDIS’S 8 VISIONS OF ABUNDANCE





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The One-Page Abundance Plan

Is

The Simplest, Fastest, and Funnest Tool

For

Efficiently Translating

Visions of Abundance

Into Reality


WHAT IS “ONE-PAGE ABUNDANCE PLAN”?





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What Really is the One-Page Abundance Plan?

Designer’s View: “End-Means” Diagram

Analyst’s View: “Cause-Effect” Diagram

Knowldege Manager’s View: “Infinitely

Scalable Dashboard” for Documenting, Organizing, and Managing Ideas as Well as Risks in a Project


THE REAL WHAT OF “ONE-PAGE ABUNDANCE PLAN”





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A Pyramid of Visual Templates for the One-Page Abundance Plan

Visionary One-Page Abundance Plan (Bird’s eye view: Big Picture)

Strategic One-Page Abundance Plan

Tactical One-Page Abundance Plan (Worm’s eye view: Details)


WHAT ARE LEVELS OF THE “ONE-PAGE ABUNDANCE PLAN”?





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Every One-Page Abundance Plan

Is The Same

And Different

Visionary

Plan

Strategic

Plan

Tactical

Plan

ITENN


“VISIONARY” ONE-PAGE ABUNDANCE PLAN

CUSTOMER/CLIENT: ………………………………………………………………………………… Date:……………………………………

PAIN/PROBLEM/GOAL/NEED/JOB: ………………………………………………………………………………………………………………………

Present Past Future

INTERNAL/EXTERNAL MEANS (TOOL) (Resources: People/Culture-Process/Strategy-Product/Service)

SHARED DREAM/ VISION

END (Value)

Prototype (Build) - Measure Learn





“STRATEGIC” ONE-PAGE ABUNDANCE PLAN: …………………………………..……………………………………… Client/Customer (Segment/Persona): …………..……………………..……………………………………………………………..…… PAIN/PROBLEM/NEED/GOAL/JOB: ………………….…………………………………………………. Date: …………..…………

CONSTRAINTS: (What are constraints/obstacles/barriers/problems that prevent full realization of future system/vision/ dream/Ideal Final Result (IFR)?


PRESENT SYSTEM/EXPERIENCE (Where currently are we?)

VALUE TRANSFORMATION TOOL - Evolve, Explore, or Disrupt: What if … we

(Eliminate/Reduce/Increase/Create)

FUTURE SYSTEM/EXPERIENCE (Where must we go?)

Short/Medium/Long-term

(“RED OCEAN”) Learn-Prototype-Measure (LPM) Fitness Cycle

Value Proposition Factors/ Competitive Features/Criteria

(“BLUE OCEAN”)

Zooming





Design

Needs

Asp.

Suppliers/ Inputs/ Partners

Employees/ Culture/ Brand/IP

Machinery/ Technol./ Infra’

Process/ Strategy/ Venture

Output (Product/ Service)

Retailers/ Channels/ Distributors

Customers/ Customer Rel. Management

Environ-ment: Global

Shared Value (Profit)

S M E P R C E O S

D N A

“TACTICAL” ONE-PAGE ABUNDANCE PLAN



Present Past Future

Prototype (Build) Measure Learn





ONE-PAGE ABUNDANCE PLAN: Overview of All Realities and Scenarios


Design

Needs

Asp.










D A N

SHARED DREAM/VISION/ VALUE/IDEALS/PROFIT

S M E P R C E O S

PAST Customer Ecosystem

PRESENT Customer Ecosystem

FUTURE Customer Ecosystem

How? What? Why?




A P HOW?

Part 3 Operational Perspective

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The One-Page Abundance Plan Focuses on Answering

4 Classic Planning Questions:

1. PRESENT: Where currently are we?

2. FUTURE: Where must we go?

3. TRANSFORMATION: How must we get there?

4. CONSTRAINTS: What are constraints or obstacles?





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Answering The 4 Classic Planning Questions Of

The One-Page Abundance Plan Involves Use of the Scientific Experimental Process

As Well as Evidence-based Learning That is Reflected in The Learn-Prototype-Measure (LPM) Fitness Cycle


MEASURE

LEARN

(Insight/

Leap/Pivot)

PROTOTYPE

(Build)

PROBLEM/ CUSTOMER ECOSYSTEM

(Business Model; Strategy/Value Chain;

Product/Service)




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Eric Ries’s Methodology of Lean Startup-Project Management

- As Presented in His Book, “The Lean Startup” -

Offers An Accelerated Learning Approach

For Efficiently Planning, Managing, and Executing

Any High Risk Project Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing




ITENN



- Start - Define - Learn - Experiment Elimination of Big Urgent Market Problems (BUMPs)

ONE-PAGE ABUNDANCE PLAN (Lean Startup)



Present Past Future

MEANS (TOOL: What? How? Resources: People/Culture-Process/Strategy-Product/Service) (Iteratively Develop Natural, Planned, and/or Disruptive Customer Ecosystem)

LEAN STARTUP (LS) PROJECT MANAGEMENT STEER: “BUILD-MEASURE-LEARN” VALIDATED LEARNING LOOP

- Leap (Problem; Vision/Hypotheses/Value (Proposition))

- Test (Criteria for Problem; Minimum Viable Product(MVP))

- Measure (Actionable Metrics for Customer Growth)

- Pivot (or Persevere) (Strategy/Business Model/Customer Ecosystem)

ACCELERATE: LAUNCH-SCALE

- Batch (Size/Version; Time/Cycle)

- Grow (Engines of Customer Growth)

- Adapt (Adaptive Org./5 Whys)

- Innovate (Disruptive Inno.)

Unique Summary and Template of Eric Ries’s Methodology of Lean Startup (LS) Project Management

END (Value/ Why?)




Creative Problem Solving Brainstorming Scenario-making Wargaming Conflict Resolution Value Engineering TRIZ Methodology

Business Model Visualization, Analysis, and Improvement Business Model Innovation Value Innovation

Project Management Business Development Product Development Service Development Personal/Team Development Spatial Development Business Storytelling/Presentation

Six Sigma Methodology Business Process Improvement Theory of Constraints Root-cause Analysis/Modeling Crisis/Subversion Management Risk Analysis and Management Financial Management; Budgeting TARGETED DISCIPLINES Healthcare Development; Food Software Development; Energy Housing; Finance; Coaching Marketing and Branding Manufacturing; Education Abundance Startups and Projects

Discovery-Driven Planning Customer Development (Stack) Lean Startup Lean Thinking Agile Development Scrum Methodology

AREAS OF APPLICATION OF

THE ONE-PAGE ABUNDANCE PLAN Use the One-Page Abundance Plan

As Project Management Worksheet or

Template For Achieving Goals, Objectives, Strategies, Targets,

Visions, and Missions of Projects

Customer Ecosystem Visualization, Analysis, and Improvement Customer Ecosystem Innovation Evolution of Customer Ecosystems

Business/Strategic Planning Benchmarking Competitive Strategy Disruptive Innovation Strategy Blue Ocean Strategy Value Chain/Five Forces Analysis Competitive Intelligence

AREAS OF APPLICATION OF THE ONE-PAGE ABUNDANCE PLAN






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Example Steve Jobs/Apple’s

One-Page Abundance Plan (Extreme Lean Startup Project)

For Classic iPod

http://www.google.com/imgres?imgurl=http://images.businessweek.com/ss/06/05/phaidon/image/11_979-ipod.jpg&imgrefurl=http://images.businessweek.com/ss/06/05/phaidon/source/12.htm&usg=__5UwlmeQQeGhKtohDaLcX7qSF-oA=&h=309&w=440&sz=20&hl=en&start=1&zoom=1&um=1&itbs=1&tbnid=noESIJ-yrxi9CM:&tbnh=89&tbnw=127&prev=/images?q=ipod+2001&um=1&hl=en&rlz=1T4HPNN_enUS317US317&tbs=isch:1

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Every Abundance Startup

Must

Begin Life

As

A Lean Startup

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ABUNDANCE STARTUP

THE THREE CULTURES OF ABUNDANCE STARTUPS


Visionary

Lean Startup

Strategic

Lean Startup

Tactical (Operational)

Lean Startup

WHY?

WHAT?

HOW?

Culture (Focus; “Entry Points”)

Right-Brain Focus

Left-Brain Focus

Total-Brain Focus

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Steve Jobs

Was An Intuitive Practitioner

Of

One-Page Abundance Planning

Or “Extreme Lean Startup

(ELS) Project Management”

“One of the things I’ve always found is that

you’ve got to start with

the customer experience and

work backwards to the technology.”

Steve Jobs

STEVE JOBS’ APPROACH: One-Page Abundance Planning


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VISIONARY ONE-PAGE ABUNDANCE PLAN

CUSTOMER/CLIENT: High end Technologist-Artist (Luxury Spot) Date: 2001

PAIN/PROBLEM/GOAL/NEED/JOB: Reinvent the ecosystem experience of digital music players

Present Past Future

SHARED DREAM/ VISION For Music Player: Put a Dent in The Universe Create Insanely Great Customer Experience

END (Value)

INTERNAL/EXTERNAL MEANS (TOOL) (Iteratively Develop – Using “Learn-Prototype-Measure (LPM) Fitness Cycle” – Natural, Planned, and/or Disruptive Customer Ecosystem For Digital Music Player)

Prototype (Build) -

- Measure Learn




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ITENN





Present Past Future


END (Value)

INTERNAL/EXTERNAL MEANS (TOOL) (Iteratively Develop – Using “Learn-Prototype-Measure (LPM) Fitness Cycle” – Natural, Planned, and/or Disruptive Customer Ecosystem For Digital Music Player)

Prototype (Build) -

- Measure Learn






ITENN


Infancy: Napster; MP3-Flash Player

Time

Cu

sto

mer

Exp

erie

nce

, Hap

pin

ess,

or

Val

ue

= D

elig

ht/

Pain

Growth: MP3; MP3-CD Player

Maturity: CD; CD Player

Decline: Walkman; Vinyl; Stereo Deck

Fault (Line)

4 Phases of a Customer Growth Plan or Business Model Cycle (Evolutionary Reality vs. Hypotheses)

Evolution of Customer Ecosystem for MUSIC

Chasm (Traction; Tipping Point;

Product-Market Fit)

Traditional/Hypothetical Ecosystem Demand (Market, Industry, Enterprise, or Technology)


END (Value)




Present Past Future






ITENN



CUSTOMER DESIGN BRIEF/CANVAS for DIGITAL MUSIC PROJECT Hypotheses/Assumptions for Big Urgent Market Problems (BUMPs) and Vision Most Valuable Customer (MVC): List (Contacts): Persona of High-end Technologist-Artist

Customer Problem/Goal/Need/Job: Play and enjoy music anywhere, any time Top 5 Big Urgent Market Problems (BUMPs) of Existing Digital Music Players - Big/Clunky Size of Music Players - Complex Interface and Operations - Inadequate Battery Life - Ugly Design/Aesthetic/Color - Inadequate Storage for Songs; High Cost of Songs

Solution/Minimum Viable Product (MVP): Top 5 Features for Proposed Digital Music Player - Small Size: Portable; Lightweight - Simple Interface and Operations: Simplicity of Use; Seamless Music Experience - Long Battery Life - “Cool” Design/Aesthetic/Color - Massive Storage for Songs: “1000 Songs in Your Pocket”; Low Cost of Songs

APPLE’S ONE-PAGE LEAN STARTUP for iPod



Present Past Future


Prototype (Build) -

- Measure Learn

END






http://en.wikipedia.org/wiki/File:SonyWalkmanFamily.JPG




PRODUCT





Big/Clunky/Ugly/Difficult-to-use/… CD Players Flash Players MP3-CD Players Hard Drive Jukebox Players Illegal music download from Internet

What if … we DISRUPT: Eliminate: • Usual control buttons; On-off switch; Traditional gray/black color Reduce: • Size/thickness; Weight; Complexity in usage; Learning curve; Manual Increase: • Price; Simplicity of use; Battery life; Storage capacity; Functions/Form/Design Create: • LCD Screen; Packaging; Scroll wheel; Fast download; Disruption/Unique Ads

• Seamless music experience • Thousand songs in your pocket Cool design/form/useability Simple and easy to use Ultra-portable; Ultra-light Enough skip protection Long battery life “Cool” & disruptive ads (on TV) Fast and legal music download

TRADITIONAL DIGITAL MUSIC PLAYERS

CLASSIC IPOD

Zooming

SHARED DREAM/ VISION For Music Player: Put a Dent in The Universe Create Insanely Great Cust. Exp.

APPLE’S STRATEGIC ONE-PAGE ABUNDANCE PLAN Client/Customer (Segment/Persona): High end Technologist-Artist (Luxury Spot) PAIN/ROBLEM/NEED/GOAL/JOB: Reinvent the ecosystem experience of digital music players Date: 2001






http://en.wikipedia.org/wiki/File:SonyWalkmanFamily.JPG



Design Hypotheses

Needs Hypotheses

Asp.


OEMs Record Companies iTunes


CEO Mngt Staff Brand/IP “Think Different”


IT Infra-structure Techno-logy Buildings


Obtain Higher Profit (Margin) Engage, Acquire, and Retain (EAR) More Profitable Customers and Partners


2001 Insanely Great Digital Music Player: Classic iPod (Features/Price) (Product Sale)


Apple Retail Stores; apple.com PR/ Media/ Ads


Segments Technologist-Artist (High-end) PROJECTS: Crises/ Problems * Clunky, ugly, and complex digital music players * Inadequate song storage


Competi-tors/ Entrants/ Comple- mentors/ Influen-cers/ Non-customers/ PESTLIED Trends CD Player Flash MP3-CD Jukebox

Shared Value (Profit) “Seamless Music Experience”

Cost; PAIN Low

Revenue; DELIGHT High

Profit (Margin); VALUE High

S M E P R C E O S

D N A

APPLE’S ONE-PAGE ABUNDANCE PLAN



Present Past Future







Design Metrics

Needs Metrics

Asp.

Suppliers/ Inputs/ Partners Metrics No. of Suppliers/ Partners/ Contracts/ Agreements

No. of Co-creators

Capital Investment

Cash Burn Rate Per Month

Employees/ Culture/ Brand/IP Metrics

No./Quality of Team Members No. of Major Insights Validated Learning/ External and Internal Lessons Learned

Machinery/ Technol./ Infra’ Metrics Type of Technology Level of Technology

No. of Patents

Process/ Strategy/ Venture Metrics No. of Interviews No. of Iterations Iteration Cycle/ Learning Time No. of Pivots Delivery Time

Output (Product/ Service) Metrics No. of Prototypes/(Minimum Viable) Product/ Service Price of Product/ Service Delight/ No. of Unique Features

Retailers/ Channels/ Distributors Metrics No. of Channels Engage-ment/ No. of Prospects or Visitors Acquisition/ No. of Registrants

Customers/ Customer Rel. Management Metrics No. of Retentions No. of Referrals Net Promoter Score (NPS) Pain/No. of Bugs/ Complaints/ Big Urgent Market Problems (BUMPs)

Environ-ment: Global Metrics No. of Contacts/ Leads No. of Influenc-ers No. of Direct Competi-tors/ New Entrants

Shared Value (Profit) Metrics Ideal Customer Experience (Delight to Pain Ratio) Revenue Cost Revenue to Cost Ratio Bus. Model Analog Insights

S M E P R C E O S

D N A

Present Past Future

Customer Ecosystem Metrics

ONE-PAGE ABUNDANCE PLAN (Metrics)







ACTUAL SALES CHART FOR EVOLUTION OF THE IPOD-ABUNDANCE PROJECT

Steve Jobs’ Question: Why and How to Compete Differently in the Universe of Digital Music Players?

Source: http://en.wikipedia.org/wiki/File:Ipod_sales_per_quarter.svg




//upload.wikimedia.org/wikipedia/commons/3/34/Ipod_sales_per_quarter.svg

APPLE’S FRACTAL S-WAVE FOR ECOSYSTEM INNOVATION


Classic Planning Questions: Where currently are we/they? Where must we/they go? How should we/they get there? What are constraints?

TIME

(Arrow of Time: Past/Present/Future)

Journey, Invisible Hand, or Fractal S-Wave of Innovation for Ecosystem (Supersystem/Economy/Value Network/Supply Chain/Market/ Industry Trends, Expectations, or Demand)

1st Wavelet of Innovation: VALUE CHAIN (PRODUCT/SERVICE/ENTERPRISE) Innovation (Value Chain/Product: Functionality, Quality, Simplicity, Differentiation, and/or Cost-focus) Examples: Personal Computer; Printer – Apple I; Apple II; MacIntosh; iMac; Apple TV

2nd Wavelet of Innovation: BUSINESS MODEL Innovation (Business Model/Marketing Engine: Scalable Revenue & Profit-focus) Examples: Internet Software – iTunes; eStore; App Store


∞

∞

3rd Wavelet of Innovation: CUSTOMER ECOSYSTEM Innovation (Ecosystem/Industry/Platform: Shared Value-focus) Examples: Digital Lifestyle - iPod; iPod Touch; iPhone; iPad

EXPERIENCE: Shared Happiness (Experience = Happiness = Value = +/- = Delight/Pain ~ Revenue/Cost = Differentn/Cost = 1/Trade-off)

Birth

Maturity

Growth

Customer Segment/Persona: …………………………………………...…………… Customer Goal/Job To Be Done/Tool: …………….……………………………………….….





A P

Exercise One-Page Abundance Plan

For [Your] Business or Project

A P

“Think Big,

Start Small,

Scale Fast,

And

Be Flexible”

Eric Ries

A P

A Plan or Model Is

A Scenario Containing Hypotheses

And Assumptions

That Must Continuously Be Validated

A P

The Challenge of Building an Abundance Startup (Extreme Lean Startup: Billion-Customer Company) Abundance Challenge Develop a One-Page Abundance Plan (in terms of Long/Medium/Short-term Scenarios) for Growing Your Company, Startup, or Project, in 10 Years (By 2022), Into a Company That Positively Transforms the Lives of 1 Billion Customers

THE ABUNDANCE PROJECT CHALLENGE






A P

Does

The Project Involve

Discovering, Validating, and Solving

A Big Urgent Market Problem (BUMP)?

BIG URGENT MARKET PROBLEM (BUMP)







Design

Needs

Asp.

Suppliers/ Inputs/ Partners Partners/ Alliances/ Co-creators

Capital Investment

Employees/ Culture/ Brand/IP Project Sponsor/ Champion Project Manager Other Team Members

Machinery/ Technol./ Infra’ Facility Technology Equipment/ Machinery

Process/ Strategy/ Venture Business Objectives Project Objectives

Output (Product/ Service) Solutions/ Deliverables Start Date End Date

Retailers/ Channels/ Distributors Online Offline

Customers/ Customer Rel. Management Customer/ Client Problems/ Needs/ Require-ments/ Job-To-Be-Done - Physical - Intellectual - Emotional - Spirital

Environ-ment: Global Industry/ Sector Scope External Stakehold-ers Investors

Shared Value (Profit) Impacts; Viability; Competitive Advantage Profit (Margin); VALUE Cost; PAIN (-)

Revenue; DELIGHT (+) Customer Experience

S M E P R C E O S

D N A

ONE-PAGE ABUNDANCE PLAN (Charter)



Present Past Future

Abundance Project Charter




ITENN





Present Past Future

SHARED DREAM/ VISION:

END (Value)

INTERNAL/EXTERNAL MEANS (TOOL) (Iteratively Develop – Using “Learn-Prototype-Measure (LPM) Fitness Cycle” – Natural, Planned, and/or Disruptive Customer Ecosystem)





ITENN





Present Past Future


END (Value)

INTERNAL/EXTERNAL MEANS (TOOL) (Iteratively Develop – Using “Learn-Prototype-Measure (LPM) Fitness Cycle” – Natural, Planned, and/or Disruptive Customer Ecosystem)

Learn Prototype (Build) - Measure




ITENN



……………………………………. PROJECT: Customer Design Brief/Canvas Hypotheses/Assumptions for Big Urgent Market Problems (BUMPs) and Vision Customer/Client: List (Contacts)

Customer or Client Problem/Goal/Need/Job: Top 5 Big Urgent Market Problems (BUMPs) of Existing ………………………………………………. - - - - -

Solution/Minimum Viable Product (MVP): Top 5 Features for Proposed ………………………………………………. - - - - -





Present Past Future

Learn Prototype (Build) - Measure





STRATEGIC ONE-PAGE ABUNDANCE PLAN: …………………………………..……………………………………… Client/Customer (Segment/Persona): …………..……………………..……………………………………………………………..…… PAIN/PROBLEM/NEED/GOAL/JOB: ………………….…………………………………………………. Date: …………..…………








(“RED OCEAN”) Learn-Prototype-Measure (LPM) Fitness Cycle

Value Proposition Factors/ Competitive Features/Criteria

(“BLUE OCEAN”)

Zooming





Design

Needs

Asp.










S M E P R C E O S

D N A

OPERATIONAL ONE-PAGE ABUNDANCE PLAN



Present Past Future

Prototype (Build) Measure Learn





Design Metrics

Needs Metrics

Asp.


No. of Co-creators

Capital Investment





No. of Patents



Retailers/ Channels/ Distributors Metrics No. of Channels Engage-ment/ No. of Prospects or Visitors Acquisition/ No. of Registrants

Customers/ Customer Rel. Management Metrics No. of Retentions No. of Referrals Net Promoter Score (NPS) Pain/No. of Bugs/ Complaints/ Problems



S M E P R C E O S

D N A

Present Past Future

Customer Ecosystem Metrics

ONE-PAGE ABUNDANCE PLAN (Metrics)







Design Targets

Needs Targets

Asp.

Suppliers/ Inputs/ Partners Targets

Employees/ Culture/ Brand/IP Targets

Machinery/ Technol./ Infra’ Targets

Process/ Strategy/ Venture Targets

Output (Product/ Service) Targets

Retailers/ Channels/ Distributors Targets

Customers/ Customer Rel. Management Targets

Environ-ment: Global Targets

Shared Value (Profit) Targets

S M E P R C E O S

D N A

Present Past Future

Customer Ecosystem Targets

ONE-PAGE ABUNDANCE PLAN (Targets)







Design Risks

Needs Risks

Asp.

Suppliers/ Inputs/ Partners Risks

Employees/ Culture/ Brand/IP Risks

Machinery/ Technol./ Infra’ Risks

Process/ Strategy/ Venture Risks

Output (Product/ Service) Risks

Retailers/ Channels/ Distributors Risks

Customers/ Customer Rel. Management Risks

Environ-ment: Global Risks

Shared Value (Profit) Risks

S M E P R C E O S

D N A

Present Past Future

Customer Ecosystem Risks

ONE-PAGE ABUNDANCE PLAN (Risks)







Design

Needs

Asp.

Suppliers/ Inputs/ Partners Pivot

Employees/ Culture/ Brand/IP Pivot

Machinery/ Technol./ Infra’ Pivot Techno-logy Pivot

Platform Pivot

Process/ Strategy/ Venture Pivot

Output (Product/ Service) Pivot Zoom-in Pivot Zoom-out Pivot

Retailers/ Channels/ Distributors Pivot Channel Pivot

Engine of Growth Pivot

Customers/ Customer Rel. Management Pivot Customer Segment Pivot Customer Need Pivot

Environ-ment: Global Pivot

Shared Value (Profit) Pivot Value Capture Pivot

Business Architec-ture Pivot

S M E P R C E O S

D N A

ONE-PAGE ABUNDANCE PLAN (Pivots)



Present Past Future

Based on: Eric Ries’s Book, “The Lean Startup”




THANKS FOR YOUR ATTENTION

Dr. Rod King Speaker, Consultant, Trainer, and Author on

“One-Page Abundance Planning” 559-2486230

[email protected]

Think Big and Different

HEROES

A P ABOUT THE PRESENTER

Inventor of over 40 Power Tools for One-Page Abundance Plan Facilitating work in the areas of Abundance Project Management Value Chain/Product Innovation Business Model Innovation Customer Ecosystem Innovation

Inventor of “The Fractal Grid” This technology, which has US and International patent-pending, can be used for visually organizing and prioritizing massive amounts of information such as in search engines, social networks, and One-Page Abundance Planning

Speaker & Consultant on “One-Page Abundance Planning” “One-Page Abundance Plan” “Abundance Project Dashboard” “Universal Theory of Abundance” “One-Page Lean Startup” Author of “Underdog to TopDog”

Founder of the Wisdomsourcing Group, an online Global Think Tank for collaboratively improving customer experiences and resolving tough dilemmas Organizer & Coordinator of Wisdom- sourcing survey involving over 200 professionals from over 30 countries

CONTACT Dr. Rod King: California, USA Cell: (559) 248-6230 [email protected] http://twitter.com/RodKuhnKing

B. Eng. (Hons) in Civil Eng. Master of Infrastructure Planning Ph.D. in Regional Dev. Planning Postgraduate Certificate in

Advanced Academic Studies Over 20 years of experience in

creative problem solving for multi-disciplinary projects

Dr. Rod King, Inventor of One-Page Abundance Planning

Inventor of first software that wholly invents magic tricks

Inventor of several magic tricks Author of “Trickanalyzing the

Close-up Magic of David Copperfield” & several articles

Winner of several championships in chess and table-tennis

Founder and former CEO of Galaxy IT, Inc., a venture-financed visual search engine business

Major contributor on creativity to the multi-author book, “Research Methods for Postgraduates”

Former Lecturer

THE PRESENTER “Think Big and Different”

Dr. Rod King, Inventor of One-Page Abundance Planning

HEROES



a

Prof. Dr. McSam Dixon-Fyle DePauw University

Dr. King is one of the most innovative thinkers around today, with great capacities at conceptualizing phenomena in unfamiliar terrain, and proffering new approaches to the solution of some of our most intractable societal challenges. His gift in moving the mathematically abstract into the empirical realm is uncanny, and his devotion to cutting-edge, yet society-friendly, innovation is his burning passion. In all this, he wears his learning very lightly, and makes research and development a fun-filled activity.

Beth Bridges Chief Networking Officer, Clovis Chamber of Commerce

Rod has the unique skill of being an extremely deep and detailed thinker who can create simple, visual concepts that give the layperson a confident place to stand. I feel smarter just listening to him ... because I have these big concepts that I can use as a framework for more and more detailed thinking. I'm very glad that he will be using his ideas to help small to medium businesses grow and thrive.

ABOUT ROD KING

Inventor of “One-Page

Abundance Planning”

ABOUT ROD KING

A P

Real-life EXPERIMENT On

An Abundance Startup: VDD University

For Lean Startup

Project Management http://businessmodels.ning.com


A P

“Abundance And

Insanely Great Entrepreneurship Experience

For 1 Billion Startups In

10 Years”

A P

VDD UNIVERSITY FOR LEAN STARTUP PROJECT MANAGEMENT http://businessmodels.ning.com







A P


MEASURE

LEARN

(Insight/

Leap/Pivot)

PROTOTYPE

(Build)

PROBLEM/ CUSTOMER ECOSYSTEM

(Business Model; Strategy/Value Chain;

Product/Service)




A P

The Big Urgent Market Problem (BUMP)

Involves

Inadequate Tools

For

Organizing Ideas and Managing Risks

In Projects

INITIAL PROBLEM HYPOTHESIS: Root-Cause of Failure in High Risk Projects






A P

A Big/Worldwide Market of Projects

Urgently Needs

A Simple, Fast, and Versatile Tool

For

Organizing Ideas and Managing Risks

In (Lean Startup) Projects

INITIAL SOLUTION HYPOTHESIS







Design

Needs

Asp.

Suppliers/ Inputs/ Partners Partners/ Alliances/ Co-creators

Capital Investment

Employees/ Culture/ Brand/IP Project Sponsor/ Champion Project Manager Other Team Members

Machinery/ Technol./ Infra’ Facility Technology Equipment/ Machinery

Process/ Strategy/ Venture Business Objectives Project Objectives

Output (Product/ Service) Solutions/ Deliverables Start Date End Date

Retailers/ Channels/ Distributors Online Offline

Customers/ Customer Rel. Management Customer/ Client Problems/ Needs/ Require-ments/ Job-To-Be-Done - Physical - Intellectual - Emotional - Spirital

Environ-ment: Global Industry/ Sector Scope External Stakehold-ers Investors

Shared Value (Profit) Impacts; Viability; Competitive Advantage Profit (Margin); VALUE Cost; PAIN (-)

Revenue; DELIGHT (+) Customer Experience

S M E P R C E O S

D N A

Present Past Future

Project Charter for VDD University

Visionary ONE-PAGE ABUNDANCE PLAN VDD University for Lean Startup Project Management

CUSTOMER/CLIENT: Abundance (Big) Thinkers, Leaders, Entrepreneurs, Project Managers; Startups Date:……………………

PAIN/PROBLEM/GOAL/NEED/JOB: High project risk/failure: inadequate tools for organizing ideas and managing risks in projects




ITENN





Present Past Future


VDD UNIVERSITY FOR EXTREME LEAN STARTUPS STEER: “BUILD-MEASURE-LEARN” VALIDATED LEARNING LOOP

- Leap (Problem; Vision/Hypotheses/Value (Proposition))

- Test (Criteria for Problem; Minimum Viable Product(MVP))

- Measure (Actionable Metrics for Customer Growth)

- Pivot (or Persevere) (Strategy/Business Model/Customer Ecosystem)

ACCELERATE: LAUNCH-SCALE

- Batch (Size/Version; Time/Cycle)

- Grow (Engines of Customer Growth)

- Adapt (Adaptive Org./5 Whys)

- Innovate (Disruptive Inno.)

END (Value/ Why?)

SHARED DREAM/ VISION: ABUNDANCE & Insanely Great Entrepreneurship Experience For 1 Billion Startups in 10 Years

The Operational “STEER” and “ACCELERATE” Steps of One-Page Abundance Planning Are Based on: Eric Ries’s Lean Startup Book & Methodology




ITENN


4 Phases of a Customer Growth Plan or Business Model Cycle (Evolutionary Reality vs. Hypotheses)

Infancy (Prototype)

Time

Cu

sto

mer

Exp

erie

nce

, Hap

pin

ess,

or

Val

ue

= D

elig

ht/

Pain

Growth (Optimize)

Maturity (Scale)

Renewal (Renew)

Chasm (Traction; Tipping Point;

Product-Market Fit)

Fault (Line)

ONE-PAGE ABUNDANCE PLAN (S-Wave)



Present Past Future

Traditional/Hypothetical Ecosystem Demand (Market, Industry, Enterprise, or Technology)


Ideal Final Result (IFR)

Requirements for

Insanely Great Customer

Experience

Angel Funding (Up to $100,000)

Seed Funding ($100,000-$1M)

Venture Funding ($1M-$5M)




ITENN





Present Past Future

END (Value/ Why?)

SHARED DREAM/ VISION: ABUNDANCE & Insanely Great Entrepreneurship Experience For 1 Billion Startups in 10 Years

MEANS (What? How? Resources: People/Culture-Process/Strategy-Product/Service) (Iteratively Develop Natural, Planned, and/or Disruptive Customer Ecosystem)

CUSTOMER DESIGN BRIEF/CANVAS for Extreme Lean Startup Projects Hypotheses/Assumptions for Big Urgent Market Problems (BUMPs) and Vision Most Valuable Customer (MVC): Entrepreneurs/Investors (Lean Startups) List (Contacts)

Customer or Client Problem/Goal/Need/Job: Organize Ideas and Manage Risks Top 5 Big Urgent Market Problems (BUMPs) of Existing Tools for Ideas & Risk Mngt - Complexity of Use; Fragmented or Disparate Tools - Slow Learning - Narrow Focus/Incompatibility/Limited Versatility/Unscalability - Waste of Money & Time - Project Failure

Solution/Minimum Viable Product (MVP): Visionary One-Page Abundance Plan (OPAP) Top 5 Features for Proposed Tool for Ideas & Risk Mngt - Simplicity - Speed: Accelerated Learning - Versatility: Multilevel/High Compatibility/Scalability - Savings in Money, Time, and Other Resources - More Project Success






STRATEGIC ONE-PAGE ABUNDANCE PLAN: VDD University for Lean Startup Project Management Client/Customer (Segment/Persona): Abundance (Big) Thinkers, Leaders, Entrepreneurs, Project Managers; Startups PAIN/PROBLEM/NEED/GOAL/JOB: High project risk/failure: inadequate inadequate tools for organizing Ideas and managing risks in projects


SHARED DREAM/ VISION: ABUNDANCE & Insanely Great Entrepre- neurship Experience For 1 Billion Startups In 10 Years


Bus. Planning & Risk Management





High failure rate of startups; Linear Customer Growth DISPARATE TOOLS/JOB-TO-BE-DONE Business Plan Strategic Plan Competitive Strategy Disruptive Innovation Blue Ocean Strategy Balanced Scorecard Business Model Canvas Customer Development Stack Lean Startup

Value Proposition Factors/Criteria Size of plan; Cost; Waste Time; Speed; Simplicity; Versatility Risk; Uncertainty Competitive advantage; Brand Trade-off; Delight; Pain Validation; Tracking Collaboration; Co-creation Information organization Efficiency; Quality Effectiveness; Relevance Uniqueness; Image Disruptive Potential; Accessibility

Little or no failure rate of startups; Exponential Customer Growth ALL-IN-ONE TOOL/JOB-TO-BE-DONE: One-Page Abundance Plan for Risk Minimization and Opportunity Maximization BLUE OCEAN: Short-term Paper-based Dashboard/Game Medium-term Mobile App Dashboard Long-term Planning & Mngt Platform

Zooming





Design Hypotheses

Needs Hypotheses

Asp.


Suppliers

Co-creators “9-9-9” Abundance Movement Partners VCs/Banks/ Business Incubators/ Chambers of Commerce/ Entrepre-neurship University/ Professional Organiza-tions/ Attorneys


Rod King

A+ Team Members Brand IP

Machinery/ Technol./ Infra’ IT Infra-structure Technology Facility

Process/ Strategy/ Venture Obtain Higher Profit (Margin) Engage, Acquire, and Retain (EAR) More Profitable Customers and Partners

Output (Product/ Service) Product One-Page Abundance Plan: Worksheet/ App/eBook/ Games

Service One-Page Abundance Planning: Workshops/ Short/ Medium/ Long-term Contracts; Licensing

Retailers/ Channels/ Distributors Unpaid Channels Blog/ Landing page; Ning Facebook LinkedIn Twitter WoM

Paid Channels Materials/ Events/ Competi- tions

Relation-ships

Customers/ Customer Rel. Management High Risk- Abundance (Big) Thinkers/ Leaders/ Entrepre-neurs/ Project Managers/ Startups/ (Business Model) Inno-vators/ Planners/ Singularita-rians Problems/ Crises/Job-To- Be-Done: Top 5 BUMPs

Environ-ment: Global Competi-tors/ Entrants/ Comple- mentors/ Influen-cers/ PESTLIED Trends Influencer Business Plan/ BOS/BSC/ Cust. Dev/ Business Model Canvas/ Lean Startup

Shared Value (Profit) Ideal ABUN-DANCE & Insanely Great Entrepre- Eurial Experience For 1 Billion Startups in 10 Years Revenue Cost Profit Insights

S M E P R C E O S

D N A

Present Past Future (Long-term) Operational ONE-PAGE ABUNDANCE PLAN VDD University for Lean Startup Project Management







Design Hypotheses

Needs Hypotheses

Asp.


Suppliers



Rod King








Relation-ships

Customers/ Customer Rel. Management High Risk- Extreme Lean Startups Non-readers of Eric Ries’s Book, “The Lean Startup” Problems/ Crises/Job-To- Be-Done: Top 5 Big Urgent Market Problems (BUMPs)



S M E P R C E O S

D N A

Present Past Future (Med.-term) Operational ONE-PAGE ABUNDANCE PLAN VDD University for Lean Startup Project Management

CUSTOMER/CLIENT: Non-readers of Eric Ries’s Book, “The Lean Startup”; Extreme Lean Startups Date:……………………






Design Hypotheses

Needs Hypotheses

Asp.


Suppliers



Rod King








Relation-ships

Customers/ Customer Rel. Management High Risk- Lean Startups Readers of Eric Ries’s Book, “The Lean Startup” Problems/ Crises/Job-To- Be-Done: Top 5 Big Urgent Market Problems (BUMPs)



S M E P R C E O S

D N A

Present Past Future (Short-term) Operational ONE-PAGE ABUNDANCE PLAN VDD University for Lean Startup Project Management

CUSTOMER/CLIENT: Readers of Eric Ries’s Book, “The Lean Startup”; TRADITIONAL Lean Startups Date:……………………






Design

Needs

Asp.

Suppliers/ Inputs/ Partners Abundance Technophi-lanthropists Singularity University Sensors/ Networks

Capital Investment Co-creators

Employees/ Culture/ Brand/IP Abundance Small Team of DIY Innovators

Skills for Project Manage-ment - Creativity - Critical Thinking - Problem Solving - Collaborn - Project Org. & Planning

Machinery/ Technol./ Infra’ Abundance Technology Artificial Intelligence; Robotics; Infinite Computing; Ubiquitous Broadband Networks; Digital Printing/ Manufactu-ring; Nano-materials; Synthetic Biology

Process/ Strategy/ Venture Abundance Meet and exceed the (basic) needs of every man, woman, and child on the planet

Output (Product/ Service) Abundance Abundant • Food • Water/ Energy • Health • Education • Freedom

Retailers/ Channels/ Distributors Abundance Online Offline

Customers/ Customer Rel. Management Abundance Residents of Developing & Developed Countries/ (Bottom/Top of Pyramid): Food Crises Water/Energy Crises Health Crises Education Crises Freedom Crises

Environ-ment: Global Abun-dance Trends: -Disrup-tion Conver-gence of Exponen-tial Tech-nologies

- Demate-rialization

- Demone-tization

Shared Value (Profit) Abundance INFINITE SHARED HAPPINESS: Food Abundance Water/ Energy Abundance Health Abundance Education Abundance Freedom Abundance

S M E P R C E O S

D N A

ONE-PAGE ABUNDANCE PLAN For Abundance


PAIN/PROBLEM/GOAL/NEED/JOB: Create a Customer Ecosystem of Abundance

Present Past Future

Based on: Diamandis, P.H.; Kotler, S. (2012) Abundance. New York: Free Press.





Design Metrics

Needs Metrics

Asp.


No. of Co-creators

Capital Investment





No. of Patents



Retailers/ Channels/ Distributors Metrics No. of Channels Engage-ment/ No. of Prospects or Visitors Registrants Cost per Customer; Revernue per Customer

Customers/ Customer Rel. Management Metrics No. of Retentions No. of Referrals Net Promoter Score (NPS) Pain/No. of Bugs/ Complaints/ Big Urgent Market Problems (BUMPs)



S M E P R C E O S

D N A

Present Past Future

Customer Ecosytem Metrics

ONE-PAGE ABUNDANCE PLAN (Metrics) VDD University for Lean Startup Project Management

CUSTOMER/CLIENT: Abundance (Big)Thinkers, Leaders, Entrepreneurs, Project Managers; Startups Date:……………………






Design Targets

Needs Targets

Asp.

Suppliers/ Inputs/ Partners Targets

Employees/ Culture/ Brand/IP Targets

Machinery/ Technol./ Infra’ Targets

Process/ Strategy/ Venture Targets

Output (Product/ Service) Targets

Retailers/ Channels/ Distributors Targets

Customers/ Customer Rel. Management Targets

Environ-ment: Global Targets

Shared Value (Profit) Targets

S M E P R C E O S

D N A

Present Past Future

Customer Ecosystem Targets

Operational ONE-PAGE ABUNDANCE PLAN VDD University for Lean Startup Project Management







Design Risks

Needs Risks

Asp.

Suppliers/ Inputs/ Partners Risks

Employees/ Culture/ Brand/IP Risks

Machinery/ Technol./ Infra’ Risks

Process/ Strategy/ Venture Risks

Output (Product/ Service) Risks

Retailers/ Channels/ Distributors Risks

Customers/ Customer Rel. Management Risks

Environ-ment: Global Risks

Shared Value (Profit) Risks

S M E P R C E O S

D N A

Present Past Future

Customer Ecosystem Risks

Operational ONE-PAGE ABUNDANCE PLAN VDD University for Lean Startup Project Management

CUSTOMER/CLIENT: Abundance (Big)Thinkers, Leaders, Entrepreneurs, Project Managers; Startups Date:……………………





S E M P O R C E S Suppliers/ Inputs


Machinery/ Technology/ Infra’

Processes/ Strategies/ Venture

Output: Product/ Service

Retailers/ Distributors/ Channels

Customers/ Consumers (Problems/Job)

Environ-ment

Shared Dream/ Vision

Partners (Suppliers/Materials/ Info/Energy)

Key Resources Activities (Processes)

Internal Value Proposition (Solution)

Customer Relationship Management

Industry/ Trends

SHARED VALUE/ PROFIT (Pain: - Delight: +

CAPABILITIES: CORE COMPETENCIES LOCAL ENVIRONMENT (HABITAT/Demand: Outside the Enterprise)

GLOBAL ENV.

ENTERPRISE (ORGANISM/SYSTEM/VALUE CHAIN/Supply: Inside the Enterprise)

Design (Push/Solution -focus)

Needs (Pull/Problem-focus)

Aspiratns

EXTENDED ENTERPRISE

(SUB-ECOSYSTEM; INDUSTRY/SUPPLY CHAIN/SUPPLY & DEMAND INFRASTRUCTURE)

GLOBAL COMPETI-TIVE FORCES

COMPE-TITIVE ADVAN-TAGE

INPUT PROCESSING OUTPUT EXTERNAL ENVIRONMENT RESULT (Effects/ End) SUPERSYSTEM (SUPER-ORGANISM/Cause/Means)

ECOSYSTEM (PROJECT)

D N A


ONE-PAGE ABUNDANCE PLAN (Gameboard)



Present Past Future

http://www.fundraw.com/clipart/images/00004325







Disruption Spot

Luxury Spot

Strategic Choice

Sweet Spot Model

Blue Ocean (Value Innovation)

Model

Luxury Spot (Differentiated/

Sustaining-[R]evolutionary)

Model

Disruption Spot/Lean (Disruptive Innovation)

Model


Market Segment (Customer Job/Crisis/Goal): ………………….……..……………….………… ………………………………………………………………………………………..…………….………….………….

ASPIRATION MAP: Risk vs. Reward

Customer Segments, Ecosystems, and Business Model Archetypes for Trade-off of Pain vs. Delight

Volcano Model

Green Ocean Model

Red Ocean Model

No-Man’s-Island Model

Oasis (‘Stuck-in-the-middle’)

Model

(-): PAIN

(Risk; Uncertainty)

(+): DELIGHT

(Reward; Profitability; ROI)

Insanely Great Experience Ideal Final Result (IFR) Infinite Shared Greatness

Key High Level of Customer Experience Low Level of Customer Experience

6 10 3

6

10

3

0

http://www.facebook.com/home.php?ref=logo




A P

We Welcome Ideas For Improving

The Customer Ecosystem

Of

The VDD University for

Lean Startup Project Management





A P

ABUNDANCE IS

ABOUT SHARING: In Accordance With Our Vision of

Reaching 1 Billion Startups in 10 Years, Do Share, With 9 Other People,

This Presentation on the “One-Page Abundance Plan”





A P

Entrepreneurship

Can Be

Learned,

Taught, and

Made More Abundant





A P

Join

And

Spread

The Revolution in

Entrepreneurship and

Abundance Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing




A P

Join

The Abundance Movement

As Well As

The Lean Startup Movement





A P

At VDD University, We Are Looking for

“A+” Team Members Who Think Big and Different. If You Think Big and Different,

Join Us At: http://businessmodels.ning.com




