ALAIN COUTTOLENC NIELSEN OVERVIEW

The most complete understanding of consumers worldwide.

OUR MISSION

An uncommon sense of the consumer for faster, smarter, more confident decisions that drive growth

OUR PROMISE

Copy

right

©20

12 T

he N

ielse

n Co

mpa

ny. C

onfid

entia

l and

pro

prie

tary

.

3

OUR REACH MATCHES YOUR PRIORITIES

100 + countries

5.9 billion consumers

25 million stores

Copy

right

©20

12 T

he N

ielse

n Co

mpa

ny. C

onfid

entia

l and

pro

prie

tary

.

4

An example… > Multi-year contract

> 70+ year relationship > Multi-year contract > 50+ year relationship

4

NIELSEN’S FOUNDATION

Providing…

Retail sale measurement of consumer goods in stores

Measurement of TV viewing, online surfing and mobile phone activity

To help…

Consumer packaged goods clients > Enhance sales and marketing > Optimize pricing and promotion > Monitor distribution and inventory

Media clients > Price advertising inventory > Maximize value of content > Plan, optimize and measure ad spending

What Consumers Buy What Consumers Watch

Nielsen information and insights are embedded in the operating disciplines of clients

Copy

right

©20

12 T

he N

ielse

n Co

mpa

ny. C

onfid

entia

l and

pro

prie

tary

.

5

• Collect activity from 500,000+ consumers daily around the world

• Track and code 30,000 new ad images daily

• Strategic relationships (Google, Facebook)

• Track and Analyze Consumer Generated Media on 100+ MILLION sites

WATCH CAPABILITIES

TV 29 countries

ONLINE 46 countries

MOBILE 10 countries

• Measures ALL IN-HOME DEVICES

• Measures 290+ MILLION

panels from global TV households

• 100K meters in 35K homes

• Mobile surveys from 500,000+ consumers

Copy

right

©20

12 T

he N

ielse

n Co

mpa

ny. C

onfid

entia

l and

pro

prie

tary

.

6 6

LONG-STANDING CUSTOMER RELATIONSHIPS

Buy Watch Best-in-class clients

> Over 20,000 clients

> Relationships with top 10 clients for over 30 years

> 70% recurring revenue

> No client more than 4% of 2009 revenue