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Next Generation Learning Strategies in the Age of YouTube and Facebook | Webinar 11.18.14

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Every organization that provides employee training has to deliver content. It's not optional. So, how can we do so and make sure we are delivering content that actually affects behaviors? Should be take a fresh look at learning content in light of the way we absorb content away from work? Have we adjusted our content approach to reflect the reality of life in a YouTube and Facebook world? www.bizlibrary.com/webinars

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Page 1: Next Generation Learning Strategies in the Age of YouTube and Facebook | Webinar 11.18.14

WEBINAR BROUGHT TO YOU BY:

Page 2: Next Generation Learning Strategies in the Age of YouTube and Facebook | Webinar 11.18.14

? HOW DO MOST OF YOUR EMPLOYEES ACCESS TRAINING?

Page 3: Next Generation Learning Strategies in the Age of YouTube and Facebook | Webinar 11.18.14

? HOW WOULD YOU DESCRIBE YOUR LEARNING STRATEGY?

Page 4: Next Generation Learning Strategies in the Age of YouTube and Facebook | Webinar 11.18.14

WHAT WE HOPE YOU’LL LEARN

The influence of social sites on today’s work environment.

The definition of learning content today.

How to curate and deliver learning content to meet your employees needs.

Page 5: Next Generation Learning Strategies in the Age of YouTube and Facebook | Webinar 11.18.14
Page 6: Next Generation Learning Strategies in the Age of YouTube and Facebook | Webinar 11.18.14

Over 6 billion hours of ….video are watched each month on YouTube…

that's almost an hour for every person on Earth.

Page 7: Next Generation Learning Strategies in the Age of YouTube and Facebook | Webinar 11.18.14
Page 8: Next Generation Learning Strategies in the Age of YouTube and Facebook | Webinar 11.18.14

70:20:10 FRAMEWORK

OF MANAGERS felt their L&D function was INEFFECTIVE or VERY INEFFECTIVE in helping them ACHIEVE BUSINESS TARGETS

SOURCE: CORPORATE LEADERSHIP COUNCIL, L&D TEAM CAPABILITIES SURVEY 2011

76%

WHERE DID YOUR GREATEST LEARNING

OCCUR?

NOT ANTI-TRAINING BUT A FOCUS ON PERFORMANCE

EXPERIENTIAL : SOCIAL : FORMAL

Page 9: Next Generation Learning Strategies in the Age of YouTube and Facebook | Webinar 11.18.14

70-20-10 FRAMEWORK

70% EXPERIENTIAL

20%

SOCIAL

10% FORMAL

TRADITIONAL LEARNING STRATEGY

Page 10: Next Generation Learning Strategies in the Age of YouTube and Facebook | Webinar 11.18.14

NEXT GEN LEARNING STRATEGY

70% EXPERIENTIAL

20%

SOCIAL

10% FORMAL

Page 11: Next Generation Learning Strategies in the Age of YouTube and Facebook | Webinar 11.18.14
Page 12: Next Generation Learning Strategies in the Age of YouTube and Facebook | Webinar 11.18.14

CONTENT

definition curation

delivery

Page 13: Next Generation Learning Strategies in the Age of YouTube and Facebook | Webinar 11.18.14

Immediate Personalized democratic User-generated

Social Mobile

Page 14: Next Generation Learning Strategies in the Age of YouTube and Facebook | Webinar 11.18.14

TRADITIONAL ELEARNING COURSE

Page 15: Next Generation Learning Strategies in the Age of YouTube and Facebook | Webinar 11.18.14

LEARNING NUGGETS

Page 16: Next Generation Learning Strategies in the Age of YouTube and Facebook | Webinar 11.18.14

CONTENT

definition curation

delivery

Page 17: Next Generation Learning Strategies in the Age of YouTube and Facebook | Webinar 11.18.14

WHAT IS CONTENT: anything that answers a question that we might be asking in the moment

SOCIAL PERFORMANCE

Page 18: Next Generation Learning Strategies in the Age of YouTube and Facebook | Webinar 11.18.14

CONTENT | DEFINITION

Expected behavior changes

Do you understand the business objectives?

Page 19: Next Generation Learning Strategies in the Age of YouTube and Facebook | Webinar 11.18.14

WHY VIDEO? According to popular research – in 72

hours the average human can retain…

10%

of text

65% of

images

95% of

video

Page 20: Next Generation Learning Strategies in the Age of YouTube and Facebook | Webinar 11.18.14

DOES THIS TRANSLATE INTO EMPLOYEE TRAINING?

Short bursts (5-15 min.)

Visual input works best for cognitive transfer from short-term to long-term memory

Preferred method for most people to intake new information

Page 21: Next Generation Learning Strategies in the Age of YouTube and Facebook | Webinar 11.18.14

81%

68%

61%

76%

61%

51%

Organizational Goal

Achieved

Employees Highly

Engaged

Key Positions Filled

Quickly

Using Video Content

Not Using Video Content

SOURCE: Mollie Lombardi, Aberdeen Group, Elearning! Magazine, April/May 2013

Page 22: Next Generation Learning Strategies in the Age of YouTube and Facebook | Webinar 11.18.14

CONTENT

definition curation

delivery

Page 23: Next Generation Learning Strategies in the Age of YouTube and Facebook | Webinar 11.18.14

CURATION: the key first step to making content useful

CONTENT CONTEXT

Page 24: Next Generation Learning Strategies in the Age of YouTube and Facebook | Webinar 11.18.14

CONTENT | CURATION

Organize and access

Context

Searchable and relevant

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CONTENT

definition curation

delivery

Page 29: Next Generation Learning Strategies in the Age of YouTube and Facebook | Webinar 11.18.14

DELIVERY: easy and simple access, when and where it’s needed

CLOUD-BASED MOBILE

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CONTENT | DELIVERY

System and tools

Access, work and life

User-generated

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How can we apply

key features to our

own learning

platforms?

What can we learn

from social

platforms?

Page 32: Next Generation Learning Strategies in the Age of YouTube and Facebook | Webinar 11.18.14

SOLUTION Do less, facilitate more

Mobile first

The power of social learning

Curate, redefine and deliver

1

2

3

4

Page 33: Next Generation Learning Strategies in the Age of YouTube and Facebook | Webinar 11.18.14

KEY TAKE-AWAYS

Content and technology delivery CANNOT be separate things!

A next generation learning strategy is centered on improving performance by delivering CONTENT, when – where – and how employees need it.

Page 34: Next Generation Learning Strategies in the Age of YouTube and Facebook | Webinar 11.18.14

In a world of learning and development where complexity is the enemy, [organizations need a] simple and nimble approach to delivering high quality learning, anywhere, anytime.

MICHAEL ROCHELLE Chief Strategy Officer

Brandon-Hall Group

Page 35: Next Generation Learning Strategies in the Age of YouTube and Facebook | Webinar 11.18.14

RECOMMENDED RESOURCES

COURSE TITLE: THE Answer to Business Success DURATION: 4 min.

COURSE TITLE: Creating Great Business Video: The New Learner DURATION: 6 min.

Page 36: Next Generation Learning Strategies in the Age of YouTube and Facebook | Webinar 11.18.14

WWW.BIZLIBRARY.COM/FREE-TRIAL

7,000+ COURSES . 25 TOPIC AREAS . UNLIMITED ACCESS

Page 37: Next Generation Learning Strategies in the Age of YouTube and Facebook | Webinar 11.18.14

Jessica Petry

Sr. Marketing Specialist

[email protected]

@JessLPetry

@BizLibrary

Chris Osborn

Vice President of Marketing

[email protected]

@chrisosbornstl

#BIZWEBINAR