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My lecture at ECC
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[email protected] by Charlie Pongsanganganwww.bangkokian.me
[email protected] by Charlie Pongsanganganwww.bangkokian.me
New Marketing,New Media.
[email protected] by Charlie Pongsanganganwww.bangkokian.me
New Marketing, New Media.
• Why New Media...?• Attention Crisis and Changes in Consumer
Behaviors.• What is New Media?• An Unbearable Lightness of Advertising.
[email protected] by Charlie Pongsanganganwww.bangkokian.me
Why New Media...?
• Attention Crisis and Changes in Consumer Behaviors.
[email protected] by Charlie Pongsanganganwww.bangkokian.me
Moore’s Law
• In 1985, Moore said that;
“Computer chip capacity would double every 18 months.”
Gordon Moore
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Moore’s Law
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Many Platforms to get Information
• PC• Laptop• Net Book• Cell-Phone• PDA
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What is New Media?
• Websites / Web Advertising• Streaming Audio and Video (YouTube.com,
Imeem.com) • E-mail / Instant Messenger / Chat Rooms /
Web Board
[email protected] by Charlie Pongsanganganwww.bangkokian.me
What is New Media?
• Online Communities (Hi5, Facebook, Multiply, Twitter, etc.)• DVD / CD-ROM• Virtual Reality Environments• Mobile Computing / Internet Telephony /
SMS / Etc.
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Website
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Video Sharing Website
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Video Sharing Website
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KM - Video Sharing Website
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Video Sharing Website
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Web Board
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Web Board
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Social Networking
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Social Networking
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Web Logs
• Personal blogs• Corporate blogs• Vlog• Photoblog• Moblog• Etc.
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Blog
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Microblogging
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Micro blogging
"No one's going to say Obama won the election because of the Internet but
he wouldn't have been able to win without it,"
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Micro blogging
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Social Bookmarking
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Social News Site
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Social Cataloging
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Social Cataloging
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IMC and new media
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Cloverfield
18.01.08Movie in Theater
27.12.07Oil Rig Destroyed
27.07.07MySpace Added
30.03.07Rumors Spread
10.07.07 Slusho
Late 07 – Mid 08Blog Posted
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New Media Tools
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New Media Tools
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New Media Tools
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Watch out!!!
• An Unbearable Lightness of Advertising!
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Gutenberg Diagram
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Gutenberg Diagram
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Gutenberg Diagram
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Eye Detector