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Inbound Marketing 101
Mike VolpeVP Marketing
HubSpot Twitter mvolpe
SMEI |Social Media Roadshow | Feb 2009
Agenda
bull Inbound vs Outbound Marketing
bull Four Inbound Marketing Tips
Outbound Marketing
800-555-1234AnnoyingSalesperson
Inbound Marketing
Blog SEO Social Media
Rethinking MarketingOutbound Marketingbull Telemarketingbull Trade showsbull Direct mailbull Email blastsbull Print adsbull TVradio ads
Inbound Marketingbull SEO SEMbull Bloggingbull Social Mediabull RSSbull Free tools trialsbull PR Buzz
Interruption Permission
Agenda
bull Inbound vs Outbound Marketing
bull Four Inbound Marketing Tips
Tip 1 ndash Publish Donrsquot Advertise
ldquoThink like a publisherrdquo
-- David Meerman Scott
Where do you get your news
What to Publish
bull Blog
bull Podcast
bull Videosbull Photos
bull Presentations
bull eBooks
bull News Releases
Where to Publish
Biggest Blogging Mistake
Donrsquot Use a ldquofreerdquo URL from BlogspotTypepad or Wordpress
bull HubSpotblogspotcom ndash NObull HubSpottypepadcom ndash NO
bull BlogHubSpotcom ndash Yesbull HubSpotcomBlog ndash Yesbull SmallBusinessHubcom ndash Yes
Tip 2 ndash SEO
7900000000(3000+ per second)
25 of SEO = On Page
bull Page Title
bull URL
bull H1H2H3 tags
bull Page Textbull Bold
25 of SEO = On Pagebull Description
bull Keywords
bull Alt text on images
75 of SEO = Off Page
bull Recommendations from friendsbull ldquoI know Mike Volperdquobull ldquoMike Volpe is a marketing expertrdquobull You trust the person saying this
bull Links are online recommendations
1 A link wwwHubSpotcom2 Anchor text Internet Marketing3 Link is from a trusted website
SEO Benefits of BloggingPublishing
What would you link to
15 million39 million
Tip 3 ndash Social Media
ldquoIrsquom too old to understandthis Social Media stuffrdquo
bull Similar to a business cocktail reception
bull Without constraints of time or space
Social Media = Cocktail Party
bull Become a real member of the community
bull Add value to the communitybull Ask and answer questions
bull More effective than live cocktail partiesbull No boundaries of time or spacebull Other people can listen in easily
Build Network - Keyword Search
Build Network - Engage Famous People
2700 followers
1200 followers
Promote Your Content
Promote Flattering Content
Using Twitter for PR
I will call you right now
Need to urgently speak with a business that is very actively leveraging social media strategies for ZDNet
408 555-1234
I spoke about our use of social media for biz on 2 panels - httptinyurlcom4v4cgh AND httptinyurlcom6943l9
Elapsed Time50 Minutes
Tip 4 ndash Measurement Case Studies
Internet Marketing Scorecard
Blog Subscribers amp Visitors
SEO Ranks
Facebook Fans amp Activity
Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blogging 834 72 3
Social Media 511 28 1
Visitors from Blogging
Case Study Publish What You Have
bull SolidWorks 100+ Videos on Website
bull Published on YouTube No Promotion
bull 10000+ Views Month
Case Study HubSpot Blog
bull 25 years and ~400 articles
bull Google is 1 traffic sourcebull Over 100 growth in past 12 months
bull Traffic on ~400 different wordshellip Yesterday
bull First page ranking for ~400 keywords
Case Study Twitter Grader
bull Promoted only on Twitter for free
bull Over 1000000 profiles graded to date
bull 50 of visitors from Twitter
Case Study Will It Blend
bull Blog Contentbull 74 videosbull 2m YouTube channel views
bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links
bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
Agenda
bull Inbound vs Outbound Marketing
bull Four Inbound Marketing Tips
Outbound Marketing
800-555-1234AnnoyingSalesperson
Inbound Marketing
Blog SEO Social Media
Rethinking MarketingOutbound Marketingbull Telemarketingbull Trade showsbull Direct mailbull Email blastsbull Print adsbull TVradio ads
Inbound Marketingbull SEO SEMbull Bloggingbull Social Mediabull RSSbull Free tools trialsbull PR Buzz
Interruption Permission
Agenda
bull Inbound vs Outbound Marketing
bull Four Inbound Marketing Tips
Tip 1 ndash Publish Donrsquot Advertise
ldquoThink like a publisherrdquo
-- David Meerman Scott
Where do you get your news
What to Publish
bull Blog
bull Podcast
bull Videosbull Photos
bull Presentations
bull eBooks
bull News Releases
Where to Publish
Biggest Blogging Mistake
Donrsquot Use a ldquofreerdquo URL from BlogspotTypepad or Wordpress
bull HubSpotblogspotcom ndash NObull HubSpottypepadcom ndash NO
bull BlogHubSpotcom ndash Yesbull HubSpotcomBlog ndash Yesbull SmallBusinessHubcom ndash Yes
Tip 2 ndash SEO
7900000000(3000+ per second)
25 of SEO = On Page
bull Page Title
bull URL
bull H1H2H3 tags
bull Page Textbull Bold
25 of SEO = On Pagebull Description
bull Keywords
bull Alt text on images
75 of SEO = Off Page
bull Recommendations from friendsbull ldquoI know Mike Volperdquobull ldquoMike Volpe is a marketing expertrdquobull You trust the person saying this
bull Links are online recommendations
1 A link wwwHubSpotcom2 Anchor text Internet Marketing3 Link is from a trusted website
SEO Benefits of BloggingPublishing
What would you link to
15 million39 million
Tip 3 ndash Social Media
ldquoIrsquom too old to understandthis Social Media stuffrdquo
bull Similar to a business cocktail reception
bull Without constraints of time or space
Social Media = Cocktail Party
bull Become a real member of the community
bull Add value to the communitybull Ask and answer questions
bull More effective than live cocktail partiesbull No boundaries of time or spacebull Other people can listen in easily
Build Network - Keyword Search
Build Network - Engage Famous People
2700 followers
1200 followers
Promote Your Content
Promote Flattering Content
Using Twitter for PR
I will call you right now
Need to urgently speak with a business that is very actively leveraging social media strategies for ZDNet
408 555-1234
I spoke about our use of social media for biz on 2 panels - httptinyurlcom4v4cgh AND httptinyurlcom6943l9
Elapsed Time50 Minutes
Tip 4 ndash Measurement Case Studies
Internet Marketing Scorecard
Blog Subscribers amp Visitors
SEO Ranks
Facebook Fans amp Activity
Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blogging 834 72 3
Social Media 511 28 1
Visitors from Blogging
Case Study Publish What You Have
bull SolidWorks 100+ Videos on Website
bull Published on YouTube No Promotion
bull 10000+ Views Month
Case Study HubSpot Blog
bull 25 years and ~400 articles
bull Google is 1 traffic sourcebull Over 100 growth in past 12 months
bull Traffic on ~400 different wordshellip Yesterday
bull First page ranking for ~400 keywords
Case Study Twitter Grader
bull Promoted only on Twitter for free
bull Over 1000000 profiles graded to date
bull 50 of visitors from Twitter
Case Study Will It Blend
bull Blog Contentbull 74 videosbull 2m YouTube channel views
bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links
bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
Outbound Marketing
800-555-1234AnnoyingSalesperson
Inbound Marketing
Blog SEO Social Media
Rethinking MarketingOutbound Marketingbull Telemarketingbull Trade showsbull Direct mailbull Email blastsbull Print adsbull TVradio ads
Inbound Marketingbull SEO SEMbull Bloggingbull Social Mediabull RSSbull Free tools trialsbull PR Buzz
Interruption Permission
Agenda
bull Inbound vs Outbound Marketing
bull Four Inbound Marketing Tips
Tip 1 ndash Publish Donrsquot Advertise
ldquoThink like a publisherrdquo
-- David Meerman Scott
Where do you get your news
What to Publish
bull Blog
bull Podcast
bull Videosbull Photos
bull Presentations
bull eBooks
bull News Releases
Where to Publish
Biggest Blogging Mistake
Donrsquot Use a ldquofreerdquo URL from BlogspotTypepad or Wordpress
bull HubSpotblogspotcom ndash NObull HubSpottypepadcom ndash NO
bull BlogHubSpotcom ndash Yesbull HubSpotcomBlog ndash Yesbull SmallBusinessHubcom ndash Yes
Tip 2 ndash SEO
7900000000(3000+ per second)
25 of SEO = On Page
bull Page Title
bull URL
bull H1H2H3 tags
bull Page Textbull Bold
25 of SEO = On Pagebull Description
bull Keywords
bull Alt text on images
75 of SEO = Off Page
bull Recommendations from friendsbull ldquoI know Mike Volperdquobull ldquoMike Volpe is a marketing expertrdquobull You trust the person saying this
bull Links are online recommendations
1 A link wwwHubSpotcom2 Anchor text Internet Marketing3 Link is from a trusted website
SEO Benefits of BloggingPublishing
What would you link to
15 million39 million
Tip 3 ndash Social Media
ldquoIrsquom too old to understandthis Social Media stuffrdquo
bull Similar to a business cocktail reception
bull Without constraints of time or space
Social Media = Cocktail Party
bull Become a real member of the community
bull Add value to the communitybull Ask and answer questions
bull More effective than live cocktail partiesbull No boundaries of time or spacebull Other people can listen in easily
Build Network - Keyword Search
Build Network - Engage Famous People
2700 followers
1200 followers
Promote Your Content
Promote Flattering Content
Using Twitter for PR
I will call you right now
Need to urgently speak with a business that is very actively leveraging social media strategies for ZDNet
408 555-1234
I spoke about our use of social media for biz on 2 panels - httptinyurlcom4v4cgh AND httptinyurlcom6943l9
Elapsed Time50 Minutes
Tip 4 ndash Measurement Case Studies
Internet Marketing Scorecard
Blog Subscribers amp Visitors
SEO Ranks
Facebook Fans amp Activity
Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blogging 834 72 3
Social Media 511 28 1
Visitors from Blogging
Case Study Publish What You Have
bull SolidWorks 100+ Videos on Website
bull Published on YouTube No Promotion
bull 10000+ Views Month
Case Study HubSpot Blog
bull 25 years and ~400 articles
bull Google is 1 traffic sourcebull Over 100 growth in past 12 months
bull Traffic on ~400 different wordshellip Yesterday
bull First page ranking for ~400 keywords
Case Study Twitter Grader
bull Promoted only on Twitter for free
bull Over 1000000 profiles graded to date
bull 50 of visitors from Twitter
Case Study Will It Blend
bull Blog Contentbull 74 videosbull 2m YouTube channel views
bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links
bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
Inbound Marketing
Blog SEO Social Media
Rethinking MarketingOutbound Marketingbull Telemarketingbull Trade showsbull Direct mailbull Email blastsbull Print adsbull TVradio ads
Inbound Marketingbull SEO SEMbull Bloggingbull Social Mediabull RSSbull Free tools trialsbull PR Buzz
Interruption Permission
Agenda
bull Inbound vs Outbound Marketing
bull Four Inbound Marketing Tips
Tip 1 ndash Publish Donrsquot Advertise
ldquoThink like a publisherrdquo
-- David Meerman Scott
Where do you get your news
What to Publish
bull Blog
bull Podcast
bull Videosbull Photos
bull Presentations
bull eBooks
bull News Releases
Where to Publish
Biggest Blogging Mistake
Donrsquot Use a ldquofreerdquo URL from BlogspotTypepad or Wordpress
bull HubSpotblogspotcom ndash NObull HubSpottypepadcom ndash NO
bull BlogHubSpotcom ndash Yesbull HubSpotcomBlog ndash Yesbull SmallBusinessHubcom ndash Yes
Tip 2 ndash SEO
7900000000(3000+ per second)
25 of SEO = On Page
bull Page Title
bull URL
bull H1H2H3 tags
bull Page Textbull Bold
25 of SEO = On Pagebull Description
bull Keywords
bull Alt text on images
75 of SEO = Off Page
bull Recommendations from friendsbull ldquoI know Mike Volperdquobull ldquoMike Volpe is a marketing expertrdquobull You trust the person saying this
bull Links are online recommendations
1 A link wwwHubSpotcom2 Anchor text Internet Marketing3 Link is from a trusted website
SEO Benefits of BloggingPublishing
What would you link to
15 million39 million
Tip 3 ndash Social Media
ldquoIrsquom too old to understandthis Social Media stuffrdquo
bull Similar to a business cocktail reception
bull Without constraints of time or space
Social Media = Cocktail Party
bull Become a real member of the community
bull Add value to the communitybull Ask and answer questions
bull More effective than live cocktail partiesbull No boundaries of time or spacebull Other people can listen in easily
Build Network - Keyword Search
Build Network - Engage Famous People
2700 followers
1200 followers
Promote Your Content
Promote Flattering Content
Using Twitter for PR
I will call you right now
Need to urgently speak with a business that is very actively leveraging social media strategies for ZDNet
408 555-1234
I spoke about our use of social media for biz on 2 panels - httptinyurlcom4v4cgh AND httptinyurlcom6943l9
Elapsed Time50 Minutes
Tip 4 ndash Measurement Case Studies
Internet Marketing Scorecard
Blog Subscribers amp Visitors
SEO Ranks
Facebook Fans amp Activity
Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blogging 834 72 3
Social Media 511 28 1
Visitors from Blogging
Case Study Publish What You Have
bull SolidWorks 100+ Videos on Website
bull Published on YouTube No Promotion
bull 10000+ Views Month
Case Study HubSpot Blog
bull 25 years and ~400 articles
bull Google is 1 traffic sourcebull Over 100 growth in past 12 months
bull Traffic on ~400 different wordshellip Yesterday
bull First page ranking for ~400 keywords
Case Study Twitter Grader
bull Promoted only on Twitter for free
bull Over 1000000 profiles graded to date
bull 50 of visitors from Twitter
Case Study Will It Blend
bull Blog Contentbull 74 videosbull 2m YouTube channel views
bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links
bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
Rethinking MarketingOutbound Marketingbull Telemarketingbull Trade showsbull Direct mailbull Email blastsbull Print adsbull TVradio ads
Inbound Marketingbull SEO SEMbull Bloggingbull Social Mediabull RSSbull Free tools trialsbull PR Buzz
Interruption Permission
Agenda
bull Inbound vs Outbound Marketing
bull Four Inbound Marketing Tips
Tip 1 ndash Publish Donrsquot Advertise
ldquoThink like a publisherrdquo
-- David Meerman Scott
Where do you get your news
What to Publish
bull Blog
bull Podcast
bull Videosbull Photos
bull Presentations
bull eBooks
bull News Releases
Where to Publish
Biggest Blogging Mistake
Donrsquot Use a ldquofreerdquo URL from BlogspotTypepad or Wordpress
bull HubSpotblogspotcom ndash NObull HubSpottypepadcom ndash NO
bull BlogHubSpotcom ndash Yesbull HubSpotcomBlog ndash Yesbull SmallBusinessHubcom ndash Yes
Tip 2 ndash SEO
7900000000(3000+ per second)
25 of SEO = On Page
bull Page Title
bull URL
bull H1H2H3 tags
bull Page Textbull Bold
25 of SEO = On Pagebull Description
bull Keywords
bull Alt text on images
75 of SEO = Off Page
bull Recommendations from friendsbull ldquoI know Mike Volperdquobull ldquoMike Volpe is a marketing expertrdquobull You trust the person saying this
bull Links are online recommendations
1 A link wwwHubSpotcom2 Anchor text Internet Marketing3 Link is from a trusted website
SEO Benefits of BloggingPublishing
What would you link to
15 million39 million
Tip 3 ndash Social Media
ldquoIrsquom too old to understandthis Social Media stuffrdquo
bull Similar to a business cocktail reception
bull Without constraints of time or space
Social Media = Cocktail Party
bull Become a real member of the community
bull Add value to the communitybull Ask and answer questions
bull More effective than live cocktail partiesbull No boundaries of time or spacebull Other people can listen in easily
Build Network - Keyword Search
Build Network - Engage Famous People
2700 followers
1200 followers
Promote Your Content
Promote Flattering Content
Using Twitter for PR
I will call you right now
Need to urgently speak with a business that is very actively leveraging social media strategies for ZDNet
408 555-1234
I spoke about our use of social media for biz on 2 panels - httptinyurlcom4v4cgh AND httptinyurlcom6943l9
Elapsed Time50 Minutes
Tip 4 ndash Measurement Case Studies
Internet Marketing Scorecard
Blog Subscribers amp Visitors
SEO Ranks
Facebook Fans amp Activity
Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blogging 834 72 3
Social Media 511 28 1
Visitors from Blogging
Case Study Publish What You Have
bull SolidWorks 100+ Videos on Website
bull Published on YouTube No Promotion
bull 10000+ Views Month
Case Study HubSpot Blog
bull 25 years and ~400 articles
bull Google is 1 traffic sourcebull Over 100 growth in past 12 months
bull Traffic on ~400 different wordshellip Yesterday
bull First page ranking for ~400 keywords
Case Study Twitter Grader
bull Promoted only on Twitter for free
bull Over 1000000 profiles graded to date
bull 50 of visitors from Twitter
Case Study Will It Blend
bull Blog Contentbull 74 videosbull 2m YouTube channel views
bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links
bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
Agenda
bull Inbound vs Outbound Marketing
bull Four Inbound Marketing Tips
Tip 1 ndash Publish Donrsquot Advertise
ldquoThink like a publisherrdquo
-- David Meerman Scott
Where do you get your news
What to Publish
bull Blog
bull Podcast
bull Videosbull Photos
bull Presentations
bull eBooks
bull News Releases
Where to Publish
Biggest Blogging Mistake
Donrsquot Use a ldquofreerdquo URL from BlogspotTypepad or Wordpress
bull HubSpotblogspotcom ndash NObull HubSpottypepadcom ndash NO
bull BlogHubSpotcom ndash Yesbull HubSpotcomBlog ndash Yesbull SmallBusinessHubcom ndash Yes
Tip 2 ndash SEO
7900000000(3000+ per second)
25 of SEO = On Page
bull Page Title
bull URL
bull H1H2H3 tags
bull Page Textbull Bold
25 of SEO = On Pagebull Description
bull Keywords
bull Alt text on images
75 of SEO = Off Page
bull Recommendations from friendsbull ldquoI know Mike Volperdquobull ldquoMike Volpe is a marketing expertrdquobull You trust the person saying this
bull Links are online recommendations
1 A link wwwHubSpotcom2 Anchor text Internet Marketing3 Link is from a trusted website
SEO Benefits of BloggingPublishing
What would you link to
15 million39 million
Tip 3 ndash Social Media
ldquoIrsquom too old to understandthis Social Media stuffrdquo
bull Similar to a business cocktail reception
bull Without constraints of time or space
Social Media = Cocktail Party
bull Become a real member of the community
bull Add value to the communitybull Ask and answer questions
bull More effective than live cocktail partiesbull No boundaries of time or spacebull Other people can listen in easily
Build Network - Keyword Search
Build Network - Engage Famous People
2700 followers
1200 followers
Promote Your Content
Promote Flattering Content
Using Twitter for PR
I will call you right now
Need to urgently speak with a business that is very actively leveraging social media strategies for ZDNet
408 555-1234
I spoke about our use of social media for biz on 2 panels - httptinyurlcom4v4cgh AND httptinyurlcom6943l9
Elapsed Time50 Minutes
Tip 4 ndash Measurement Case Studies
Internet Marketing Scorecard
Blog Subscribers amp Visitors
SEO Ranks
Facebook Fans amp Activity
Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blogging 834 72 3
Social Media 511 28 1
Visitors from Blogging
Case Study Publish What You Have
bull SolidWorks 100+ Videos on Website
bull Published on YouTube No Promotion
bull 10000+ Views Month
Case Study HubSpot Blog
bull 25 years and ~400 articles
bull Google is 1 traffic sourcebull Over 100 growth in past 12 months
bull Traffic on ~400 different wordshellip Yesterday
bull First page ranking for ~400 keywords
Case Study Twitter Grader
bull Promoted only on Twitter for free
bull Over 1000000 profiles graded to date
bull 50 of visitors from Twitter
Case Study Will It Blend
bull Blog Contentbull 74 videosbull 2m YouTube channel views
bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links
bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
Tip 1 ndash Publish Donrsquot Advertise
ldquoThink like a publisherrdquo
-- David Meerman Scott
Where do you get your news
What to Publish
bull Blog
bull Podcast
bull Videosbull Photos
bull Presentations
bull eBooks
bull News Releases
Where to Publish
Biggest Blogging Mistake
Donrsquot Use a ldquofreerdquo URL from BlogspotTypepad or Wordpress
bull HubSpotblogspotcom ndash NObull HubSpottypepadcom ndash NO
bull BlogHubSpotcom ndash Yesbull HubSpotcomBlog ndash Yesbull SmallBusinessHubcom ndash Yes
Tip 2 ndash SEO
7900000000(3000+ per second)
25 of SEO = On Page
bull Page Title
bull URL
bull H1H2H3 tags
bull Page Textbull Bold
25 of SEO = On Pagebull Description
bull Keywords
bull Alt text on images
75 of SEO = Off Page
bull Recommendations from friendsbull ldquoI know Mike Volperdquobull ldquoMike Volpe is a marketing expertrdquobull You trust the person saying this
bull Links are online recommendations
1 A link wwwHubSpotcom2 Anchor text Internet Marketing3 Link is from a trusted website
SEO Benefits of BloggingPublishing
What would you link to
15 million39 million
Tip 3 ndash Social Media
ldquoIrsquom too old to understandthis Social Media stuffrdquo
bull Similar to a business cocktail reception
bull Without constraints of time or space
Social Media = Cocktail Party
bull Become a real member of the community
bull Add value to the communitybull Ask and answer questions
bull More effective than live cocktail partiesbull No boundaries of time or spacebull Other people can listen in easily
Build Network - Keyword Search
Build Network - Engage Famous People
2700 followers
1200 followers
Promote Your Content
Promote Flattering Content
Using Twitter for PR
I will call you right now
Need to urgently speak with a business that is very actively leveraging social media strategies for ZDNet
408 555-1234
I spoke about our use of social media for biz on 2 panels - httptinyurlcom4v4cgh AND httptinyurlcom6943l9
Elapsed Time50 Minutes
Tip 4 ndash Measurement Case Studies
Internet Marketing Scorecard
Blog Subscribers amp Visitors
SEO Ranks
Facebook Fans amp Activity
Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blogging 834 72 3
Social Media 511 28 1
Visitors from Blogging
Case Study Publish What You Have
bull SolidWorks 100+ Videos on Website
bull Published on YouTube No Promotion
bull 10000+ Views Month
Case Study HubSpot Blog
bull 25 years and ~400 articles
bull Google is 1 traffic sourcebull Over 100 growth in past 12 months
bull Traffic on ~400 different wordshellip Yesterday
bull First page ranking for ~400 keywords
Case Study Twitter Grader
bull Promoted only on Twitter for free
bull Over 1000000 profiles graded to date
bull 50 of visitors from Twitter
Case Study Will It Blend
bull Blog Contentbull 74 videosbull 2m YouTube channel views
bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links
bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
Where do you get your news
What to Publish
bull Blog
bull Podcast
bull Videosbull Photos
bull Presentations
bull eBooks
bull News Releases
Where to Publish
Biggest Blogging Mistake
Donrsquot Use a ldquofreerdquo URL from BlogspotTypepad or Wordpress
bull HubSpotblogspotcom ndash NObull HubSpottypepadcom ndash NO
bull BlogHubSpotcom ndash Yesbull HubSpotcomBlog ndash Yesbull SmallBusinessHubcom ndash Yes
Tip 2 ndash SEO
7900000000(3000+ per second)
25 of SEO = On Page
bull Page Title
bull URL
bull H1H2H3 tags
bull Page Textbull Bold
25 of SEO = On Pagebull Description
bull Keywords
bull Alt text on images
75 of SEO = Off Page
bull Recommendations from friendsbull ldquoI know Mike Volperdquobull ldquoMike Volpe is a marketing expertrdquobull You trust the person saying this
bull Links are online recommendations
1 A link wwwHubSpotcom2 Anchor text Internet Marketing3 Link is from a trusted website
SEO Benefits of BloggingPublishing
What would you link to
15 million39 million
Tip 3 ndash Social Media
ldquoIrsquom too old to understandthis Social Media stuffrdquo
bull Similar to a business cocktail reception
bull Without constraints of time or space
Social Media = Cocktail Party
bull Become a real member of the community
bull Add value to the communitybull Ask and answer questions
bull More effective than live cocktail partiesbull No boundaries of time or spacebull Other people can listen in easily
Build Network - Keyword Search
Build Network - Engage Famous People
2700 followers
1200 followers
Promote Your Content
Promote Flattering Content
Using Twitter for PR
I will call you right now
Need to urgently speak with a business that is very actively leveraging social media strategies for ZDNet
408 555-1234
I spoke about our use of social media for biz on 2 panels - httptinyurlcom4v4cgh AND httptinyurlcom6943l9
Elapsed Time50 Minutes
Tip 4 ndash Measurement Case Studies
Internet Marketing Scorecard
Blog Subscribers amp Visitors
SEO Ranks
Facebook Fans amp Activity
Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blogging 834 72 3
Social Media 511 28 1
Visitors from Blogging
Case Study Publish What You Have
bull SolidWorks 100+ Videos on Website
bull Published on YouTube No Promotion
bull 10000+ Views Month
Case Study HubSpot Blog
bull 25 years and ~400 articles
bull Google is 1 traffic sourcebull Over 100 growth in past 12 months
bull Traffic on ~400 different wordshellip Yesterday
bull First page ranking for ~400 keywords
Case Study Twitter Grader
bull Promoted only on Twitter for free
bull Over 1000000 profiles graded to date
bull 50 of visitors from Twitter
Case Study Will It Blend
bull Blog Contentbull 74 videosbull 2m YouTube channel views
bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links
bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
What to Publish
bull Blog
bull Podcast
bull Videosbull Photos
bull Presentations
bull eBooks
bull News Releases
Where to Publish
Biggest Blogging Mistake
Donrsquot Use a ldquofreerdquo URL from BlogspotTypepad or Wordpress
bull HubSpotblogspotcom ndash NObull HubSpottypepadcom ndash NO
bull BlogHubSpotcom ndash Yesbull HubSpotcomBlog ndash Yesbull SmallBusinessHubcom ndash Yes
Tip 2 ndash SEO
7900000000(3000+ per second)
25 of SEO = On Page
bull Page Title
bull URL
bull H1H2H3 tags
bull Page Textbull Bold
25 of SEO = On Pagebull Description
bull Keywords
bull Alt text on images
75 of SEO = Off Page
bull Recommendations from friendsbull ldquoI know Mike Volperdquobull ldquoMike Volpe is a marketing expertrdquobull You trust the person saying this
bull Links are online recommendations
1 A link wwwHubSpotcom2 Anchor text Internet Marketing3 Link is from a trusted website
SEO Benefits of BloggingPublishing
What would you link to
15 million39 million
Tip 3 ndash Social Media
ldquoIrsquom too old to understandthis Social Media stuffrdquo
bull Similar to a business cocktail reception
bull Without constraints of time or space
Social Media = Cocktail Party
bull Become a real member of the community
bull Add value to the communitybull Ask and answer questions
bull More effective than live cocktail partiesbull No boundaries of time or spacebull Other people can listen in easily
Build Network - Keyword Search
Build Network - Engage Famous People
2700 followers
1200 followers
Promote Your Content
Promote Flattering Content
Using Twitter for PR
I will call you right now
Need to urgently speak with a business that is very actively leveraging social media strategies for ZDNet
408 555-1234
I spoke about our use of social media for biz on 2 panels - httptinyurlcom4v4cgh AND httptinyurlcom6943l9
Elapsed Time50 Minutes
Tip 4 ndash Measurement Case Studies
Internet Marketing Scorecard
Blog Subscribers amp Visitors
SEO Ranks
Facebook Fans amp Activity
Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blogging 834 72 3
Social Media 511 28 1
Visitors from Blogging
Case Study Publish What You Have
bull SolidWorks 100+ Videos on Website
bull Published on YouTube No Promotion
bull 10000+ Views Month
Case Study HubSpot Blog
bull 25 years and ~400 articles
bull Google is 1 traffic sourcebull Over 100 growth in past 12 months
bull Traffic on ~400 different wordshellip Yesterday
bull First page ranking for ~400 keywords
Case Study Twitter Grader
bull Promoted only on Twitter for free
bull Over 1000000 profiles graded to date
bull 50 of visitors from Twitter
Case Study Will It Blend
bull Blog Contentbull 74 videosbull 2m YouTube channel views
bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links
bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
Where to Publish
Biggest Blogging Mistake
Donrsquot Use a ldquofreerdquo URL from BlogspotTypepad or Wordpress
bull HubSpotblogspotcom ndash NObull HubSpottypepadcom ndash NO
bull BlogHubSpotcom ndash Yesbull HubSpotcomBlog ndash Yesbull SmallBusinessHubcom ndash Yes
Tip 2 ndash SEO
7900000000(3000+ per second)
25 of SEO = On Page
bull Page Title
bull URL
bull H1H2H3 tags
bull Page Textbull Bold
25 of SEO = On Pagebull Description
bull Keywords
bull Alt text on images
75 of SEO = Off Page
bull Recommendations from friendsbull ldquoI know Mike Volperdquobull ldquoMike Volpe is a marketing expertrdquobull You trust the person saying this
bull Links are online recommendations
1 A link wwwHubSpotcom2 Anchor text Internet Marketing3 Link is from a trusted website
SEO Benefits of BloggingPublishing
What would you link to
15 million39 million
Tip 3 ndash Social Media
ldquoIrsquom too old to understandthis Social Media stuffrdquo
bull Similar to a business cocktail reception
bull Without constraints of time or space
Social Media = Cocktail Party
bull Become a real member of the community
bull Add value to the communitybull Ask and answer questions
bull More effective than live cocktail partiesbull No boundaries of time or spacebull Other people can listen in easily
Build Network - Keyword Search
Build Network - Engage Famous People
2700 followers
1200 followers
Promote Your Content
Promote Flattering Content
Using Twitter for PR
I will call you right now
Need to urgently speak with a business that is very actively leveraging social media strategies for ZDNet
408 555-1234
I spoke about our use of social media for biz on 2 panels - httptinyurlcom4v4cgh AND httptinyurlcom6943l9
Elapsed Time50 Minutes
Tip 4 ndash Measurement Case Studies
Internet Marketing Scorecard
Blog Subscribers amp Visitors
SEO Ranks
Facebook Fans amp Activity
Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blogging 834 72 3
Social Media 511 28 1
Visitors from Blogging
Case Study Publish What You Have
bull SolidWorks 100+ Videos on Website
bull Published on YouTube No Promotion
bull 10000+ Views Month
Case Study HubSpot Blog
bull 25 years and ~400 articles
bull Google is 1 traffic sourcebull Over 100 growth in past 12 months
bull Traffic on ~400 different wordshellip Yesterday
bull First page ranking for ~400 keywords
Case Study Twitter Grader
bull Promoted only on Twitter for free
bull Over 1000000 profiles graded to date
bull 50 of visitors from Twitter
Case Study Will It Blend
bull Blog Contentbull 74 videosbull 2m YouTube channel views
bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links
bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
Biggest Blogging Mistake
Donrsquot Use a ldquofreerdquo URL from BlogspotTypepad or Wordpress
bull HubSpotblogspotcom ndash NObull HubSpottypepadcom ndash NO
bull BlogHubSpotcom ndash Yesbull HubSpotcomBlog ndash Yesbull SmallBusinessHubcom ndash Yes
Tip 2 ndash SEO
7900000000(3000+ per second)
25 of SEO = On Page
bull Page Title
bull URL
bull H1H2H3 tags
bull Page Textbull Bold
25 of SEO = On Pagebull Description
bull Keywords
bull Alt text on images
75 of SEO = Off Page
bull Recommendations from friendsbull ldquoI know Mike Volperdquobull ldquoMike Volpe is a marketing expertrdquobull You trust the person saying this
bull Links are online recommendations
1 A link wwwHubSpotcom2 Anchor text Internet Marketing3 Link is from a trusted website
SEO Benefits of BloggingPublishing
What would you link to
15 million39 million
Tip 3 ndash Social Media
ldquoIrsquom too old to understandthis Social Media stuffrdquo
bull Similar to a business cocktail reception
bull Without constraints of time or space
Social Media = Cocktail Party
bull Become a real member of the community
bull Add value to the communitybull Ask and answer questions
bull More effective than live cocktail partiesbull No boundaries of time or spacebull Other people can listen in easily
Build Network - Keyword Search
Build Network - Engage Famous People
2700 followers
1200 followers
Promote Your Content
Promote Flattering Content
Using Twitter for PR
I will call you right now
Need to urgently speak with a business that is very actively leveraging social media strategies for ZDNet
408 555-1234
I spoke about our use of social media for biz on 2 panels - httptinyurlcom4v4cgh AND httptinyurlcom6943l9
Elapsed Time50 Minutes
Tip 4 ndash Measurement Case Studies
Internet Marketing Scorecard
Blog Subscribers amp Visitors
SEO Ranks
Facebook Fans amp Activity
Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blogging 834 72 3
Social Media 511 28 1
Visitors from Blogging
Case Study Publish What You Have
bull SolidWorks 100+ Videos on Website
bull Published on YouTube No Promotion
bull 10000+ Views Month
Case Study HubSpot Blog
bull 25 years and ~400 articles
bull Google is 1 traffic sourcebull Over 100 growth in past 12 months
bull Traffic on ~400 different wordshellip Yesterday
bull First page ranking for ~400 keywords
Case Study Twitter Grader
bull Promoted only on Twitter for free
bull Over 1000000 profiles graded to date
bull 50 of visitors from Twitter
Case Study Will It Blend
bull Blog Contentbull 74 videosbull 2m YouTube channel views
bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links
bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
Tip 2 ndash SEO
7900000000(3000+ per second)
25 of SEO = On Page
bull Page Title
bull URL
bull H1H2H3 tags
bull Page Textbull Bold
25 of SEO = On Pagebull Description
bull Keywords
bull Alt text on images
75 of SEO = Off Page
bull Recommendations from friendsbull ldquoI know Mike Volperdquobull ldquoMike Volpe is a marketing expertrdquobull You trust the person saying this
bull Links are online recommendations
1 A link wwwHubSpotcom2 Anchor text Internet Marketing3 Link is from a trusted website
SEO Benefits of BloggingPublishing
What would you link to
15 million39 million
Tip 3 ndash Social Media
ldquoIrsquom too old to understandthis Social Media stuffrdquo
bull Similar to a business cocktail reception
bull Without constraints of time or space
Social Media = Cocktail Party
bull Become a real member of the community
bull Add value to the communitybull Ask and answer questions
bull More effective than live cocktail partiesbull No boundaries of time or spacebull Other people can listen in easily
Build Network - Keyword Search
Build Network - Engage Famous People
2700 followers
1200 followers
Promote Your Content
Promote Flattering Content
Using Twitter for PR
I will call you right now
Need to urgently speak with a business that is very actively leveraging social media strategies for ZDNet
408 555-1234
I spoke about our use of social media for biz on 2 panels - httptinyurlcom4v4cgh AND httptinyurlcom6943l9
Elapsed Time50 Minutes
Tip 4 ndash Measurement Case Studies
Internet Marketing Scorecard
Blog Subscribers amp Visitors
SEO Ranks
Facebook Fans amp Activity
Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blogging 834 72 3
Social Media 511 28 1
Visitors from Blogging
Case Study Publish What You Have
bull SolidWorks 100+ Videos on Website
bull Published on YouTube No Promotion
bull 10000+ Views Month
Case Study HubSpot Blog
bull 25 years and ~400 articles
bull Google is 1 traffic sourcebull Over 100 growth in past 12 months
bull Traffic on ~400 different wordshellip Yesterday
bull First page ranking for ~400 keywords
Case Study Twitter Grader
bull Promoted only on Twitter for free
bull Over 1000000 profiles graded to date
bull 50 of visitors from Twitter
Case Study Will It Blend
bull Blog Contentbull 74 videosbull 2m YouTube channel views
bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links
bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
25 of SEO = On Page
bull Page Title
bull URL
bull H1H2H3 tags
bull Page Textbull Bold
25 of SEO = On Pagebull Description
bull Keywords
bull Alt text on images
75 of SEO = Off Page
bull Recommendations from friendsbull ldquoI know Mike Volperdquobull ldquoMike Volpe is a marketing expertrdquobull You trust the person saying this
bull Links are online recommendations
1 A link wwwHubSpotcom2 Anchor text Internet Marketing3 Link is from a trusted website
SEO Benefits of BloggingPublishing
What would you link to
15 million39 million
Tip 3 ndash Social Media
ldquoIrsquom too old to understandthis Social Media stuffrdquo
bull Similar to a business cocktail reception
bull Without constraints of time or space
Social Media = Cocktail Party
bull Become a real member of the community
bull Add value to the communitybull Ask and answer questions
bull More effective than live cocktail partiesbull No boundaries of time or spacebull Other people can listen in easily
Build Network - Keyword Search
Build Network - Engage Famous People
2700 followers
1200 followers
Promote Your Content
Promote Flattering Content
Using Twitter for PR
I will call you right now
Need to urgently speak with a business that is very actively leveraging social media strategies for ZDNet
408 555-1234
I spoke about our use of social media for biz on 2 panels - httptinyurlcom4v4cgh AND httptinyurlcom6943l9
Elapsed Time50 Minutes
Tip 4 ndash Measurement Case Studies
Internet Marketing Scorecard
Blog Subscribers amp Visitors
SEO Ranks
Facebook Fans amp Activity
Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blogging 834 72 3
Social Media 511 28 1
Visitors from Blogging
Case Study Publish What You Have
bull SolidWorks 100+ Videos on Website
bull Published on YouTube No Promotion
bull 10000+ Views Month
Case Study HubSpot Blog
bull 25 years and ~400 articles
bull Google is 1 traffic sourcebull Over 100 growth in past 12 months
bull Traffic on ~400 different wordshellip Yesterday
bull First page ranking for ~400 keywords
Case Study Twitter Grader
bull Promoted only on Twitter for free
bull Over 1000000 profiles graded to date
bull 50 of visitors from Twitter
Case Study Will It Blend
bull Blog Contentbull 74 videosbull 2m YouTube channel views
bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links
bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
25 of SEO = On Pagebull Description
bull Keywords
bull Alt text on images
75 of SEO = Off Page
bull Recommendations from friendsbull ldquoI know Mike Volperdquobull ldquoMike Volpe is a marketing expertrdquobull You trust the person saying this
bull Links are online recommendations
1 A link wwwHubSpotcom2 Anchor text Internet Marketing3 Link is from a trusted website
SEO Benefits of BloggingPublishing
What would you link to
15 million39 million
Tip 3 ndash Social Media
ldquoIrsquom too old to understandthis Social Media stuffrdquo
bull Similar to a business cocktail reception
bull Without constraints of time or space
Social Media = Cocktail Party
bull Become a real member of the community
bull Add value to the communitybull Ask and answer questions
bull More effective than live cocktail partiesbull No boundaries of time or spacebull Other people can listen in easily
Build Network - Keyword Search
Build Network - Engage Famous People
2700 followers
1200 followers
Promote Your Content
Promote Flattering Content
Using Twitter for PR
I will call you right now
Need to urgently speak with a business that is very actively leveraging social media strategies for ZDNet
408 555-1234
I spoke about our use of social media for biz on 2 panels - httptinyurlcom4v4cgh AND httptinyurlcom6943l9
Elapsed Time50 Minutes
Tip 4 ndash Measurement Case Studies
Internet Marketing Scorecard
Blog Subscribers amp Visitors
SEO Ranks
Facebook Fans amp Activity
Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blogging 834 72 3
Social Media 511 28 1
Visitors from Blogging
Case Study Publish What You Have
bull SolidWorks 100+ Videos on Website
bull Published on YouTube No Promotion
bull 10000+ Views Month
Case Study HubSpot Blog
bull 25 years and ~400 articles
bull Google is 1 traffic sourcebull Over 100 growth in past 12 months
bull Traffic on ~400 different wordshellip Yesterday
bull First page ranking for ~400 keywords
Case Study Twitter Grader
bull Promoted only on Twitter for free
bull Over 1000000 profiles graded to date
bull 50 of visitors from Twitter
Case Study Will It Blend
bull Blog Contentbull 74 videosbull 2m YouTube channel views
bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links
bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
75 of SEO = Off Page
bull Recommendations from friendsbull ldquoI know Mike Volperdquobull ldquoMike Volpe is a marketing expertrdquobull You trust the person saying this
bull Links are online recommendations
1 A link wwwHubSpotcom2 Anchor text Internet Marketing3 Link is from a trusted website
SEO Benefits of BloggingPublishing
What would you link to
15 million39 million
Tip 3 ndash Social Media
ldquoIrsquom too old to understandthis Social Media stuffrdquo
bull Similar to a business cocktail reception
bull Without constraints of time or space
Social Media = Cocktail Party
bull Become a real member of the community
bull Add value to the communitybull Ask and answer questions
bull More effective than live cocktail partiesbull No boundaries of time or spacebull Other people can listen in easily
Build Network - Keyword Search
Build Network - Engage Famous People
2700 followers
1200 followers
Promote Your Content
Promote Flattering Content
Using Twitter for PR
I will call you right now
Need to urgently speak with a business that is very actively leveraging social media strategies for ZDNet
408 555-1234
I spoke about our use of social media for biz on 2 panels - httptinyurlcom4v4cgh AND httptinyurlcom6943l9
Elapsed Time50 Minutes
Tip 4 ndash Measurement Case Studies
Internet Marketing Scorecard
Blog Subscribers amp Visitors
SEO Ranks
Facebook Fans amp Activity
Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blogging 834 72 3
Social Media 511 28 1
Visitors from Blogging
Case Study Publish What You Have
bull SolidWorks 100+ Videos on Website
bull Published on YouTube No Promotion
bull 10000+ Views Month
Case Study HubSpot Blog
bull 25 years and ~400 articles
bull Google is 1 traffic sourcebull Over 100 growth in past 12 months
bull Traffic on ~400 different wordshellip Yesterday
bull First page ranking for ~400 keywords
Case Study Twitter Grader
bull Promoted only on Twitter for free
bull Over 1000000 profiles graded to date
bull 50 of visitors from Twitter
Case Study Will It Blend
bull Blog Contentbull 74 videosbull 2m YouTube channel views
bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links
bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
SEO Benefits of BloggingPublishing
What would you link to
15 million39 million
Tip 3 ndash Social Media
ldquoIrsquom too old to understandthis Social Media stuffrdquo
bull Similar to a business cocktail reception
bull Without constraints of time or space
Social Media = Cocktail Party
bull Become a real member of the community
bull Add value to the communitybull Ask and answer questions
bull More effective than live cocktail partiesbull No boundaries of time or spacebull Other people can listen in easily
Build Network - Keyword Search
Build Network - Engage Famous People
2700 followers
1200 followers
Promote Your Content
Promote Flattering Content
Using Twitter for PR
I will call you right now
Need to urgently speak with a business that is very actively leveraging social media strategies for ZDNet
408 555-1234
I spoke about our use of social media for biz on 2 panels - httptinyurlcom4v4cgh AND httptinyurlcom6943l9
Elapsed Time50 Minutes
Tip 4 ndash Measurement Case Studies
Internet Marketing Scorecard
Blog Subscribers amp Visitors
SEO Ranks
Facebook Fans amp Activity
Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blogging 834 72 3
Social Media 511 28 1
Visitors from Blogging
Case Study Publish What You Have
bull SolidWorks 100+ Videos on Website
bull Published on YouTube No Promotion
bull 10000+ Views Month
Case Study HubSpot Blog
bull 25 years and ~400 articles
bull Google is 1 traffic sourcebull Over 100 growth in past 12 months
bull Traffic on ~400 different wordshellip Yesterday
bull First page ranking for ~400 keywords
Case Study Twitter Grader
bull Promoted only on Twitter for free
bull Over 1000000 profiles graded to date
bull 50 of visitors from Twitter
Case Study Will It Blend
bull Blog Contentbull 74 videosbull 2m YouTube channel views
bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links
bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
Tip 3 ndash Social Media
ldquoIrsquom too old to understandthis Social Media stuffrdquo
bull Similar to a business cocktail reception
bull Without constraints of time or space
Social Media = Cocktail Party
bull Become a real member of the community
bull Add value to the communitybull Ask and answer questions
bull More effective than live cocktail partiesbull No boundaries of time or spacebull Other people can listen in easily
Build Network - Keyword Search
Build Network - Engage Famous People
2700 followers
1200 followers
Promote Your Content
Promote Flattering Content
Using Twitter for PR
I will call you right now
Need to urgently speak with a business that is very actively leveraging social media strategies for ZDNet
408 555-1234
I spoke about our use of social media for biz on 2 panels - httptinyurlcom4v4cgh AND httptinyurlcom6943l9
Elapsed Time50 Minutes
Tip 4 ndash Measurement Case Studies
Internet Marketing Scorecard
Blog Subscribers amp Visitors
SEO Ranks
Facebook Fans amp Activity
Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blogging 834 72 3
Social Media 511 28 1
Visitors from Blogging
Case Study Publish What You Have
bull SolidWorks 100+ Videos on Website
bull Published on YouTube No Promotion
bull 10000+ Views Month
Case Study HubSpot Blog
bull 25 years and ~400 articles
bull Google is 1 traffic sourcebull Over 100 growth in past 12 months
bull Traffic on ~400 different wordshellip Yesterday
bull First page ranking for ~400 keywords
Case Study Twitter Grader
bull Promoted only on Twitter for free
bull Over 1000000 profiles graded to date
bull 50 of visitors from Twitter
Case Study Will It Blend
bull Blog Contentbull 74 videosbull 2m YouTube channel views
bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links
bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
ldquoIrsquom too old to understandthis Social Media stuffrdquo
bull Similar to a business cocktail reception
bull Without constraints of time or space
Social Media = Cocktail Party
bull Become a real member of the community
bull Add value to the communitybull Ask and answer questions
bull More effective than live cocktail partiesbull No boundaries of time or spacebull Other people can listen in easily
Build Network - Keyword Search
Build Network - Engage Famous People
2700 followers
1200 followers
Promote Your Content
Promote Flattering Content
Using Twitter for PR
I will call you right now
Need to urgently speak with a business that is very actively leveraging social media strategies for ZDNet
408 555-1234
I spoke about our use of social media for biz on 2 panels - httptinyurlcom4v4cgh AND httptinyurlcom6943l9
Elapsed Time50 Minutes
Tip 4 ndash Measurement Case Studies
Internet Marketing Scorecard
Blog Subscribers amp Visitors
SEO Ranks
Facebook Fans amp Activity
Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blogging 834 72 3
Social Media 511 28 1
Visitors from Blogging
Case Study Publish What You Have
bull SolidWorks 100+ Videos on Website
bull Published on YouTube No Promotion
bull 10000+ Views Month
Case Study HubSpot Blog
bull 25 years and ~400 articles
bull Google is 1 traffic sourcebull Over 100 growth in past 12 months
bull Traffic on ~400 different wordshellip Yesterday
bull First page ranking for ~400 keywords
Case Study Twitter Grader
bull Promoted only on Twitter for free
bull Over 1000000 profiles graded to date
bull 50 of visitors from Twitter
Case Study Will It Blend
bull Blog Contentbull 74 videosbull 2m YouTube channel views
bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links
bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
Social Media = Cocktail Party
bull Become a real member of the community
bull Add value to the communitybull Ask and answer questions
bull More effective than live cocktail partiesbull No boundaries of time or spacebull Other people can listen in easily
Build Network - Keyword Search
Build Network - Engage Famous People
2700 followers
1200 followers
Promote Your Content
Promote Flattering Content
Using Twitter for PR
I will call you right now
Need to urgently speak with a business that is very actively leveraging social media strategies for ZDNet
408 555-1234
I spoke about our use of social media for biz on 2 panels - httptinyurlcom4v4cgh AND httptinyurlcom6943l9
Elapsed Time50 Minutes
Tip 4 ndash Measurement Case Studies
Internet Marketing Scorecard
Blog Subscribers amp Visitors
SEO Ranks
Facebook Fans amp Activity
Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blogging 834 72 3
Social Media 511 28 1
Visitors from Blogging
Case Study Publish What You Have
bull SolidWorks 100+ Videos on Website
bull Published on YouTube No Promotion
bull 10000+ Views Month
Case Study HubSpot Blog
bull 25 years and ~400 articles
bull Google is 1 traffic sourcebull Over 100 growth in past 12 months
bull Traffic on ~400 different wordshellip Yesterday
bull First page ranking for ~400 keywords
Case Study Twitter Grader
bull Promoted only on Twitter for free
bull Over 1000000 profiles graded to date
bull 50 of visitors from Twitter
Case Study Will It Blend
bull Blog Contentbull 74 videosbull 2m YouTube channel views
bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links
bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
Build Network - Keyword Search
Build Network - Engage Famous People
2700 followers
1200 followers
Promote Your Content
Promote Flattering Content
Using Twitter for PR
I will call you right now
Need to urgently speak with a business that is very actively leveraging social media strategies for ZDNet
408 555-1234
I spoke about our use of social media for biz on 2 panels - httptinyurlcom4v4cgh AND httptinyurlcom6943l9
Elapsed Time50 Minutes
Tip 4 ndash Measurement Case Studies
Internet Marketing Scorecard
Blog Subscribers amp Visitors
SEO Ranks
Facebook Fans amp Activity
Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blogging 834 72 3
Social Media 511 28 1
Visitors from Blogging
Case Study Publish What You Have
bull SolidWorks 100+ Videos on Website
bull Published on YouTube No Promotion
bull 10000+ Views Month
Case Study HubSpot Blog
bull 25 years and ~400 articles
bull Google is 1 traffic sourcebull Over 100 growth in past 12 months
bull Traffic on ~400 different wordshellip Yesterday
bull First page ranking for ~400 keywords
Case Study Twitter Grader
bull Promoted only on Twitter for free
bull Over 1000000 profiles graded to date
bull 50 of visitors from Twitter
Case Study Will It Blend
bull Blog Contentbull 74 videosbull 2m YouTube channel views
bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links
bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
Build Network - Engage Famous People
2700 followers
1200 followers
Promote Your Content
Promote Flattering Content
Using Twitter for PR
I will call you right now
Need to urgently speak with a business that is very actively leveraging social media strategies for ZDNet
408 555-1234
I spoke about our use of social media for biz on 2 panels - httptinyurlcom4v4cgh AND httptinyurlcom6943l9
Elapsed Time50 Minutes
Tip 4 ndash Measurement Case Studies
Internet Marketing Scorecard
Blog Subscribers amp Visitors
SEO Ranks
Facebook Fans amp Activity
Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blogging 834 72 3
Social Media 511 28 1
Visitors from Blogging
Case Study Publish What You Have
bull SolidWorks 100+ Videos on Website
bull Published on YouTube No Promotion
bull 10000+ Views Month
Case Study HubSpot Blog
bull 25 years and ~400 articles
bull Google is 1 traffic sourcebull Over 100 growth in past 12 months
bull Traffic on ~400 different wordshellip Yesterday
bull First page ranking for ~400 keywords
Case Study Twitter Grader
bull Promoted only on Twitter for free
bull Over 1000000 profiles graded to date
bull 50 of visitors from Twitter
Case Study Will It Blend
bull Blog Contentbull 74 videosbull 2m YouTube channel views
bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links
bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
Promote Your Content
Promote Flattering Content
Using Twitter for PR
I will call you right now
Need to urgently speak with a business that is very actively leveraging social media strategies for ZDNet
408 555-1234
I spoke about our use of social media for biz on 2 panels - httptinyurlcom4v4cgh AND httptinyurlcom6943l9
Elapsed Time50 Minutes
Tip 4 ndash Measurement Case Studies
Internet Marketing Scorecard
Blog Subscribers amp Visitors
SEO Ranks
Facebook Fans amp Activity
Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blogging 834 72 3
Social Media 511 28 1
Visitors from Blogging
Case Study Publish What You Have
bull SolidWorks 100+ Videos on Website
bull Published on YouTube No Promotion
bull 10000+ Views Month
Case Study HubSpot Blog
bull 25 years and ~400 articles
bull Google is 1 traffic sourcebull Over 100 growth in past 12 months
bull Traffic on ~400 different wordshellip Yesterday
bull First page ranking for ~400 keywords
Case Study Twitter Grader
bull Promoted only on Twitter for free
bull Over 1000000 profiles graded to date
bull 50 of visitors from Twitter
Case Study Will It Blend
bull Blog Contentbull 74 videosbull 2m YouTube channel views
bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links
bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
Promote Flattering Content
Using Twitter for PR
I will call you right now
Need to urgently speak with a business that is very actively leveraging social media strategies for ZDNet
408 555-1234
I spoke about our use of social media for biz on 2 panels - httptinyurlcom4v4cgh AND httptinyurlcom6943l9
Elapsed Time50 Minutes
Tip 4 ndash Measurement Case Studies
Internet Marketing Scorecard
Blog Subscribers amp Visitors
SEO Ranks
Facebook Fans amp Activity
Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blogging 834 72 3
Social Media 511 28 1
Visitors from Blogging
Case Study Publish What You Have
bull SolidWorks 100+ Videos on Website
bull Published on YouTube No Promotion
bull 10000+ Views Month
Case Study HubSpot Blog
bull 25 years and ~400 articles
bull Google is 1 traffic sourcebull Over 100 growth in past 12 months
bull Traffic on ~400 different wordshellip Yesterday
bull First page ranking for ~400 keywords
Case Study Twitter Grader
bull Promoted only on Twitter for free
bull Over 1000000 profiles graded to date
bull 50 of visitors from Twitter
Case Study Will It Blend
bull Blog Contentbull 74 videosbull 2m YouTube channel views
bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links
bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
Using Twitter for PR
I will call you right now
Need to urgently speak with a business that is very actively leveraging social media strategies for ZDNet
408 555-1234
I spoke about our use of social media for biz on 2 panels - httptinyurlcom4v4cgh AND httptinyurlcom6943l9
Elapsed Time50 Minutes
Tip 4 ndash Measurement Case Studies
Internet Marketing Scorecard
Blog Subscribers amp Visitors
SEO Ranks
Facebook Fans amp Activity
Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blogging 834 72 3
Social Media 511 28 1
Visitors from Blogging
Case Study Publish What You Have
bull SolidWorks 100+ Videos on Website
bull Published on YouTube No Promotion
bull 10000+ Views Month
Case Study HubSpot Blog
bull 25 years and ~400 articles
bull Google is 1 traffic sourcebull Over 100 growth in past 12 months
bull Traffic on ~400 different wordshellip Yesterday
bull First page ranking for ~400 keywords
Case Study Twitter Grader
bull Promoted only on Twitter for free
bull Over 1000000 profiles graded to date
bull 50 of visitors from Twitter
Case Study Will It Blend
bull Blog Contentbull 74 videosbull 2m YouTube channel views
bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links
bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
Tip 4 ndash Measurement Case Studies
Internet Marketing Scorecard
Blog Subscribers amp Visitors
SEO Ranks
Facebook Fans amp Activity
Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blogging 834 72 3
Social Media 511 28 1
Visitors from Blogging
Case Study Publish What You Have
bull SolidWorks 100+ Videos on Website
bull Published on YouTube No Promotion
bull 10000+ Views Month
Case Study HubSpot Blog
bull 25 years and ~400 articles
bull Google is 1 traffic sourcebull Over 100 growth in past 12 months
bull Traffic on ~400 different wordshellip Yesterday
bull First page ranking for ~400 keywords
Case Study Twitter Grader
bull Promoted only on Twitter for free
bull Over 1000000 profiles graded to date
bull 50 of visitors from Twitter
Case Study Will It Blend
bull Blog Contentbull 74 videosbull 2m YouTube channel views
bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links
bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
Internet Marketing Scorecard
Blog Subscribers amp Visitors
SEO Ranks
Facebook Fans amp Activity
Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blogging 834 72 3
Social Media 511 28 1
Visitors from Blogging
Case Study Publish What You Have
bull SolidWorks 100+ Videos on Website
bull Published on YouTube No Promotion
bull 10000+ Views Month
Case Study HubSpot Blog
bull 25 years and ~400 articles
bull Google is 1 traffic sourcebull Over 100 growth in past 12 months
bull Traffic on ~400 different wordshellip Yesterday
bull First page ranking for ~400 keywords
Case Study Twitter Grader
bull Promoted only on Twitter for free
bull Over 1000000 profiles graded to date
bull 50 of visitors from Twitter
Case Study Will It Blend
bull Blog Contentbull 74 videosbull 2m YouTube channel views
bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links
bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
Blog Subscribers amp Visitors
SEO Ranks
Facebook Fans amp Activity
Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blogging 834 72 3
Social Media 511 28 1
Visitors from Blogging
Case Study Publish What You Have
bull SolidWorks 100+ Videos on Website
bull Published on YouTube No Promotion
bull 10000+ Views Month
Case Study HubSpot Blog
bull 25 years and ~400 articles
bull Google is 1 traffic sourcebull Over 100 growth in past 12 months
bull Traffic on ~400 different wordshellip Yesterday
bull First page ranking for ~400 keywords
Case Study Twitter Grader
bull Promoted only on Twitter for free
bull Over 1000000 profiles graded to date
bull 50 of visitors from Twitter
Case Study Will It Blend
bull Blog Contentbull 74 videosbull 2m YouTube channel views
bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links
bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
SEO Ranks
Facebook Fans amp Activity
Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blogging 834 72 3
Social Media 511 28 1
Visitors from Blogging
Case Study Publish What You Have
bull SolidWorks 100+ Videos on Website
bull Published on YouTube No Promotion
bull 10000+ Views Month
Case Study HubSpot Blog
bull 25 years and ~400 articles
bull Google is 1 traffic sourcebull Over 100 growth in past 12 months
bull Traffic on ~400 different wordshellip Yesterday
bull First page ranking for ~400 keywords
Case Study Twitter Grader
bull Promoted only on Twitter for free
bull Over 1000000 profiles graded to date
bull 50 of visitors from Twitter
Case Study Will It Blend
bull Blog Contentbull 74 videosbull 2m YouTube channel views
bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links
bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
Facebook Fans amp Activity
Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blogging 834 72 3
Social Media 511 28 1
Visitors from Blogging
Case Study Publish What You Have
bull SolidWorks 100+ Videos on Website
bull Published on YouTube No Promotion
bull 10000+ Views Month
Case Study HubSpot Blog
bull 25 years and ~400 articles
bull Google is 1 traffic sourcebull Over 100 growth in past 12 months
bull Traffic on ~400 different wordshellip Yesterday
bull First page ranking for ~400 keywords
Case Study Twitter Grader
bull Promoted only on Twitter for free
bull Over 1000000 profiles graded to date
bull 50 of visitors from Twitter
Case Study Will It Blend
bull Blog Contentbull 74 videosbull 2m YouTube channel views
bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links
bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blogging 834 72 3
Social Media 511 28 1
Visitors from Blogging
Case Study Publish What You Have
bull SolidWorks 100+ Videos on Website
bull Published on YouTube No Promotion
bull 10000+ Views Month
Case Study HubSpot Blog
bull 25 years and ~400 articles
bull Google is 1 traffic sourcebull Over 100 growth in past 12 months
bull Traffic on ~400 different wordshellip Yesterday
bull First page ranking for ~400 keywords
Case Study Twitter Grader
bull Promoted only on Twitter for free
bull Over 1000000 profiles graded to date
bull 50 of visitors from Twitter
Case Study Will It Blend
bull Blog Contentbull 74 videosbull 2m YouTube channel views
bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links
bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
Case Study Publish What You Have
bull SolidWorks 100+ Videos on Website
bull Published on YouTube No Promotion
bull 10000+ Views Month
Case Study HubSpot Blog
bull 25 years and ~400 articles
bull Google is 1 traffic sourcebull Over 100 growth in past 12 months
bull Traffic on ~400 different wordshellip Yesterday
bull First page ranking for ~400 keywords
Case Study Twitter Grader
bull Promoted only on Twitter for free
bull Over 1000000 profiles graded to date
bull 50 of visitors from Twitter
Case Study Will It Blend
bull Blog Contentbull 74 videosbull 2m YouTube channel views
bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links
bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
Case Study HubSpot Blog
bull 25 years and ~400 articles
bull Google is 1 traffic sourcebull Over 100 growth in past 12 months
bull Traffic on ~400 different wordshellip Yesterday
bull First page ranking for ~400 keywords
Case Study Twitter Grader
bull Promoted only on Twitter for free
bull Over 1000000 profiles graded to date
bull 50 of visitors from Twitter
Case Study Will It Blend
bull Blog Contentbull 74 videosbull 2m YouTube channel views
bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links
bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
Case Study Twitter Grader
bull Promoted only on Twitter for free
bull Over 1000000 profiles graded to date
bull 50 of visitors from Twitter
Case Study Will It Blend
bull Blog Contentbull 74 videosbull 2m YouTube channel views
bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links
bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
Case Study Will It Blend
bull Blog Contentbull 74 videosbull 2m YouTube channel views
bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links
bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
Case Study Oughta Know Inbound Mktgbull Video
bull 40000 views first weekbull 10000 views first day
bull Social Mediabull 1 source = StumbleUponbull 2 source = Twitter
bull 3 source = Facebook
bull SEObull Page 1 for ldquoinbound marketingrdquo
bull 50+ inbound links to blog article
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
Budget vs Brains
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
Thank You
Mike Volpe
VP Marketing
HubSpot
Liked this presentation
Send me a testimonial
mvolpeHubSpotcom
or LinkedIn or Facebook
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
Additional Free Infobull SEO Webinar
bull httpwwwhubspotcomarchiveseo-101-webinar
bull Blogging Webinarbull httpwwwhubspotcomarchiveblog-webinar
bull Social Media Webinarbull httpwwwhubspotcomarchivesocial-media-webinar
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