Action Plan 2011Action Plan 2011

1.1. Coordination of Coordination of StakeholdersStakeholders

MeetingsMeetingsOther sector teamsOther sector teams

Key relationshipsKey relationshipsConstant ContactConstant Contact

2. Networking2. NetworkingMay 2011 conference/sector May 2011 conference/sector

teamsteamsRegional networking groupRegional networking group

Community sessionsCommunity sessions

3. Marketing / Branding3. Marketing / Branding Visual identity (next slide)Visual identity (next slide)

Positioning statementPositioning statement

*encourage creative industries to *encourage creative industries to useuse

4. Intra-Regional Development4. Intra-Regional DevelopmentOnline directoryOnline directory

Speakers’ BureauSpeakers’ BureauDatabase v2. ForumDatabase v2. Forum

Database v3. OBSDatabase v3. OBS

5. Website and Social Media Strategy5. Website and Social Media StrategyConcerted SEO effortsConcerted SEO effortsBest practice sharingBest practice sharing

Intra-blog postingIntra-blog postingNov 18 trainingNov 18 training

Future training/videos?Future training/videos?MetricsMetrics

6. Community Tools6. Community ToolsFunding for CEFunding for CE

Case studiesCase studiesInterviewsInterviews

• Content for media and webContent for media and web

7. Advocacy7. AdvocacyDecide on approachDecide on approach

Ontario Creative Economy AllianceOntario Creative Economy AllianceGov’t contacts in OE databaseGov’t contacts in OE database

Bureaucrats at May conferenceBureaucrats at May conference

Communications PlanCommunications Plan1.1. Use of graphicsUse of graphics2.2. Media trainingMedia training

3.3. Internal: CE content in OE newsletterInternal: CE content in OE newsletter4.4. E-newslettersE-newsletters

5.5. Editorial schedules (print and online)Editorial schedules (print and online)6.6. CE videoCE video

7.7. Media relationsMedia relations

9. Post-Secondary 9. Post-Secondary Curriculum developmentCurriculum development

Master’s thesesMaster’s theses

10. Internship Student10. Internship Student• RED internRED intern

• Develop workplan in JanuaryDevelop workplan in January

Community Level ActivityCommunity Level Activity1.1. EventsEvents

2.2. SBC / SirolliSBC / Sirolli3.3. Youth outreachYouth outreach4.4. CE committeeCE committee

5.5. Community champions/ambassadorsCommunity champions/ambassadors