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We need to be creative and utilize our innovations as a means to build our way out of this global crisis. here is a step by step plan on how to build a creative economy.
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The Sustainable
Creative Economy
By Nigel W. Dawes
Vice President
Areopa S. E. Asia
Presented by:
and
Good intentions are no longer enough ....
It’s time to really make a difference....
The Creative Economy
• In the last ten years the creative industries have become one of the most fashionable and talked-about components of the global economy.
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Innovation accounts for more than half of productivity growth worldwide and IC is the mother of innovation. As a key driver of economic value for every company, IC must be identified, managed, measured and protected.Source: Gartner Research
Britain
• Britain is a creative country and our creative industries
are increasingly vital to the UK. Two million people are employed in creative jobs and the sector contributes £60 billion a year – 7.3 per cent – to the British economy. Over the past decade, the creative sector has grown at twice the rate of the economy.
• The vision is of a Britain in ten years’ time where the local economies in our biggest cities are driven by creativity, where the journey mapped out in this plan covers the whole creative process from the grassroots to the global marketplace.
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America
• USA The share of U.S. capital spending devoted to information technology has more than tripled since 1960, to 35% from 10%.
• Fields such as biotechnology are booming. The U.S. Patent & Trademark Office hands out 70% more patents--about 170,000 last year--than it did just a decade ago.
• In an economy based on ideas rather than physical capital, the potential for breakaway successes like Yahoo is far greater.10/04/23 5
Japan
Cultivating Creativity First held in 1997, the Japan Media Arts Festival of film, games, manga, anime, CG arts and photography continues to stimulate excellence. Pioneering the Frontiers of Intellectual Property. In June, the Japanese government approved the Intellectual Property Strategic Program 2008. Pop Culture Pilgrimage The world's "otaku" consider it their Mecca-Tokyo's Akihabara, or Akiba for short. Designs of the Times. Japanese are showing a keen interest in good product design. Japan Content-The Global Strategy Japan's content industry is aiming to expand its market size by some 5 trillion yen by 2015.
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What is the creative economy?
• The creative economy is based on a new way of thinking and doing. The primary inputs are our individual talent or skill.
• The creative economy brings together ideas about the creative industries, the cultural industries, creative cities, clusters and the creative class.
The Creative Economy is a comprehensive analysis of the new economy, based on creative people, creative
industries and creative cities.
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Focus on:
*Creative Industries: see next slide
Sports
Culture
ArtsMedia
Fashion
Creative
Industries*
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Creative Industries include:
• Advertising• Architecture• Arts• Antiques Market• Crafts• Design• Designer Fashion• Film• Interactive software
• Media• Music• Performing arts• Publishing• Software• Computer Services• Television• Radio
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What can the Thai Govt. Do?
The Creative Economy =
Too Conceptual/Idealistic
Strategy required to implement a practical set of ideas:
Be “QUICK” Programme Launch
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Quest for InnovationCreativity &Knowledge
8 Steps
ToSuccess
Be “QUICK” Programme
1. Keeping strategy up-to-date.
2. Giving all children a creative education.
3. Turning talent into jobs
4. Supporting research & innovation
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Be “QUICK” Programme
5. Helping creative businesses grow & access finance.
6. Fostering & protecting IP.
7. Supporting creative clusters
8. Promoting Thailand as the Asean Creative Hub
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1. Keeping strategy up-to-date
a) Connecting creative businesses & stake holders with Information
b) Implementing the commitments
c) Expanding evidence & analysis of the creative industries
a) Identify talent early
b) Nurture talent thru’ schools & universities
c) Promote talent from school to university
d) Launch talent spotting competitions
2. Giving all children a creative education
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3. Turning talent into jobs
a) Open up creativity to all business sectors
b) Putting talent where it is needed
c) Developing world class talent
d) Create 5,000 Apprenticeships in creativity within 5 years
a) Removing systemic barriers to innovation
b) Exploiting opportunities of new technology
c) Increase R & D budgets & profile
d) Enhance S & T careers
4. Supporting research & innovation
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5. Helping creative businesses grow &
access finance
a) Making finance flow better
b) Raising business skill levels
c) Exploiting “spill-overs”
d) Encourage more
R & D
e) Measure Intellectual Capital amongst corporations
a) Improving IP awareness
b) Improving IPR enforcement
c) Improve/update patent laws
d) Launch IP investment market
6. Fostering & protecting Intellectual Property
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7. Supporting creative clusters
a) Developing infrastructure
b) Public investment in local creative economies
c) Create tax incentives
d) Launch reward schemes
a) Promoting Thai companies to the global creative market
b) Create an IP investment market (MAI:IP)
c) Bring coherence to the plan
8. Promoting Thailand as the Asean Creative Hub
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The Thailand Action Plan
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The Research & Development and Innovation policy framework
cooperation
Public system
Private system
The national context The Asean context
Structural funds
Directmeasures
Indirectmeasures
Trade-off
FrameworkProgramme
Regulatoryconstraints
Globalisation, financial markets
The Thailand Action Plan
• To put Thailand at the forefront of innovation, creativity and knowledge
• To promote a highly-competitive Business Enterprises
sector
• To integrate the regions within the Science and
Technology system
• To boost the international scope of the Science and
Technology system
• To create a favourable climate for R & D investment
• To establish suitable conditions for disseminating science and technology
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The Thailand Action Plan
• Establishing a harmonised regulation framework• Enable an ambitious use of standards to ensure
quality• Drive demand through public procurement• Reward creativity through tax incentives• Formulate a more competitive intellectual property
rights regime• Educate and improve the risk management
perspective of innovation• Foster a culture which celebrates innovation.
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The Thailand Action Plan
Detailed breakdown:• Human Resources in S&T• Intellectual property and technology transfer• World/Thailand’s national patent systems• Specific R&D-related IPR issues• Technology transfer and university-industry relations• IPR awareness, training and assistance• Tax incentives for research• Public procurement for research and innovation• Philanthropy for research• Better regulation for new technologies• Corporate intellectual capital reporting• Thai Technology Platforms (TTPs)
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In Summary (1) People
Educational reform @ Primary, Secondary & Tertiary levels Bridge the gap between classroom theory and
practical job processes More focus on S & T careers Foster career prospects for researchers
Improve Commerce & Industry Create apprenticeships and mentor programmes Identify talent early and groom Enhance public recognition for Researchers Improve IPR to promote more research
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In Summary (2) Processes
Build new knowledge Increase R & D spending Reform Tax legislation for incentives in R & D Create & launch Be “QUICK” Programme Increase R & D infrastructure
Promote technology transfer Create UIL programmes Establish TTP’s Reform Tax Laws to encourage organisations to
create more products & processes Improve awareness on patents & benefits of IP
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Nigel W. DawesMobile: + 66 (0)81 [email protected]
CONTACT COORDINATES:
AREOPAKoningin Astridlaan 201 B5
B- 2800 MECHELENBELGIUM
Tel.: +32 (0)15 433.217
Fax.: +32 (0)15 411.170
www.areopa.com
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