New Consumer Opportunities in Prepared Meals and Meal Components

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Category : Food & Beverages

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Introduction to Report

Launch Date: 26th November, 2012

Number of Pages: 90

Geography Coverage: Global

Available Format: PDF

Price For Single User License: USD 2,950

Price For Site User License: USD 5,900

Price For Global User License: USD 8,850

Delivery Time: Within 24 Hours (During Working Days)



Key Features and Benefits:

• The value and volume of key age groups and their consumption habits in 10 core countries is quantified.

• Concise case studies show how leading brands and retailers.

• The Volume and Value dynamics of 61 categories in 12 Prepared Meals and Meal Component sectors in

10 core countries are analyzed



Key Findings:

• Pasta and Noodles is the only sector whose value will grow significantly faster during 2011–2016

• Brazil and China in particular as packaged versions of Pasta and Noodles products become increasingly popular

• China and India will record strong value growth but from much lower levels of consumption.

• The Bakery and Cereals sector has a significant bias towards consumers in older age groups

• Trust is important in the Meat sector, particularly in China and the US, where recent food scare.

• Experience Seeking is the third most important consumption motivator in the Seasonings, Dressings and Sauces sector.



Key Market Issues:

• The lack of significant variation between historic and future growth rates limits the opportunities to grow volume sales.

• Meat and Dairy Food sectors will grow quickly, the low growth rates in most other sectors mean there will be even greater competition during 2011–2016.

• Kids and Babies and Teens and Early Teens consume above average volumes of Prepared Meals and Meal Components overall, while Young Adults and Pre-Mid-Lifers’ account for a volume share far below their share of the population

• No motivation influences a larger volume of Prepared Meals and Meal Components eaten than the need to meet age-specific needs.



Scope of the Report:

• Overall analysis of the Beer market in Asia.

• Individual country analysis (selective countries) of the Beer market, including full consumption values

for 2011 and forecasts until 2017.

• Historic and forecast consumption values for Beer market for the period 2006 through to 2017.



Reasons to buy this Report:

• This report provides unique insight not only into who the key consumer groups are, but why they eat what they eat and how to target them

• The Report will provide current market landscape and what is changing in the industry.

• The Report will provide key drivers behind recent market changes.

• This report provides a unique opportunity to update marketing tactics and strategy in line with the latest consumer behaviors in Prepared Meals and Meal Components by highlighting the key consumer trends and groups, and integrating robust survey-based data with market data to show the actual impact of these consumer behaviors on sector volumes and values.


Report Coverage:

• Industry Dynamics: Key Growth Sectors for the Future

• Key Consumer Trends for Prepared Meals and Meal Components

• Key Under-Targeted Age Groups

• Country Focus


Company Coverage:

1. Albion's Oven2. Baker Tweet3. Birds Eye4. Campbell's5. Iceland6. Old El Paso7. Sainsbury's8. Sharwood's9. Suzi Wan


How To Buy This Report?

Visit following URL to see Table of Content and purchase this publication:

http://www.marketresearchreports.com/canadean/new-consumer-opportunities-prepared-meals-and-meal-components

About Market Research Reports

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Contact : Amitava SenEmail : [email protected]: +91-8762746600

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New Consumer Opportunities in Prepared Meals and Meal Components