NEUE KOMBINATIONENLEVERAGE BUILDING BLOCKS FROM LEADING EDGE START-UPS TO GENERATE NEW CONCEPTS/IDEAS

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WWW.NK.THNK.ORG

WHEN NEEDED RATIONALE

NEUE KOMBINATIONEN

Recognizes that new ideas are often

ideas successful in one context,

applied to a new one

Uses codified strategies and building

blocks deployed by edgy internet start-

ups to inspire new concepts/ideas

I look for new

combinations of

powerful ideas

I seek

inspiration from

the

innovative edge

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ESSENCE POINTERS

NEUE KOMBINATIONEN

Source of Inspiration: Matt Daniels - www.mdaniels.com/digital-mimicry-and-lateral-thinking

Work with the team’s Creative Question

and the provided ‘Neue Kombinationen’

building blocks

Take your Creative Question and combine

2-3 elements from the building blocks into

promising conceptsE.g. How might we enhance street safety by

combining [game mechanics] x [personalizing]

Individually and silently, take 5 minutes to

sketch or write down 5 ideas on how to

solve your CQ with the selected ‘building

blocks’

Discuss, improve and capture all ideas

Leverage building

blocks from

leading edge

start-ups to

generate new

concepts/ideas

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SAMPLE OUTPUT

NEUE KOMBINATIONEN

Functions

Access

Aggregate

Broadcast

Curate

Capture

Categorize

Collaborate

Communicate

Compare

Discover

Find

Follow

Inspire

Instruct

Make Transparent

Measure

Features

Cloud computing

Communities

Crowdsourcing

Data-Exploration

Excess Inventory

Filtering

Game-Mechanics

Geo-Located

Local

Marketplace

Mobile

Network

Real-Time

Self-Paced

Streaming

Synchronizing

Tagging

Tracking

Videos

Monitor

Motivate

Organize

Personalize

Plan

Recommend

Review

Search

Share

Understand

Visualize

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