Network Mapping & Building your fundraising strategy

Eli Lilly MDR-TB Challenge November 2- November 30,2010

Getting ready for the Challenge

online fundraisingmap your networks

identify your strengthsbuild a strategy and tactics

…..and you’re on!

this isn’t the story

this is

mostly true

human nature doesn’t change

human behavior does

technology doesn’t make us social

it influences our behaviors

how has our

behavior been

influenced?

we build a personal brand

our social circles expand

relying on traditional institutions

relying on each other

You Your networks

online fundraisingmap your networks

identify your strengthsbuild a strategy and tactics

…..and you’re on!

what are your goals?where are the clusters?

… in your organization…in your community

… in your peer network… in the media

… amongst your donors

how do they interact?

who are the influencers?

tell a powerful story

specific

simple

critical exposure: expand your network

set a goal

recruit passionate supporters

reward them

online fundraisingmap your networks

identify your strengthsbuild a strategy and tactics

…..and you’re on!

bpa, india : identify & engage

the diaspora

frequent follow up

sharing update & news

[potential]

growth

online fundraisingmap your networks

identify your strengthsbuild a strategy and tactics

…..and you’re on!

network ✔

fundraising captains ✔

goals ✔

what now?

strategy

tools

websitewebsite

donor engagement

+urgency

=donations

[persistent][personal][evaluate]

[patience]

resourcessocial media

challenge calendar

fundraising checklist

template emails

template press releases http://www.globalgiving.org/getting-started-tb-challenge/