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Breaking the Ice for Social Media and your business
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Jasmine Reed
Navigating Social Media
The Basics… • Hire
• Connect
Supply chain
Employees (current and potential)
End users
• Market
Benefits: ↑ traffic and awareness
Favorable perceptions
Monitor conversations
Targeted marketing
Insight
Generate New business
Identify New opportunities
Early warning
Measurability
Not being Connected means…
Missed key opportunities to engage
Lack of knowledge of the available job market
80% of small business owners now use a social network
57% use it as apart of a marketing strategy
The BizJournal.com : Surveyed 2,200 companies in Silicon Valley California with < 500 employees
The % of usage by platform
Platform Business % Personal %
LinkedIn 50 9
Twitter 38 21
Google 26 26
Facebook 12 30
The BizJournal.com : Surveyed 2,200 companies in Silicon Valley California with < 500 employees
It numerically makes sense: Stats based on data gathered in 2010 from various surveys
US Internet users - 3x blogs and social media vs. e-mail.
63% increased marketing effectiveness.
48% -improved search ability.
57% acquired customer leads directly from blogs.
LinkedIn drives nearly 1.5x more referrals for B2B sites than any other channel.
Source: http://www.weidert.com/whole_brain_marketing_blog/bid/69373/Seven-Reasons-Your-Inbound-Marketing-Needs-Social-Media
86%B2B 67% more leads then non bloggers
82%B2C
Source: http://www.weidert.com/whole_brain_marketing_blog/bid/69373/Seven-Reasons-Your-Inbound-Marketing-Needs-Social-Media
User Breakdown
Click bubble to view video
Click bubble to view video
Click bubble to view video
Engage
Fan Page
↑Search-ability
Research competition
Learn/Recycle
Google yourself
Blog
Mismanage Time
Be omnidirectional
Be Neglectful
Oversaturate
Real People
Passwords/Usernames
Be selective
No "typical" social media user.
Know audience/customer
Global? think local.
Leverage loyalty marketing.
Online Vs. Offline
Other Online Platforms:
• Slideshare
(http://www.slideshare.net)
• Youtube
(http:// www.youtube.com)
• Vimeo
(http://www.vimeo.com)
Other Online Platforms:
• WikiSpaces
(http://www.wikispaces.com)
(http://www.google.com/services/)
• Craigslist
(http://racine.craigslist.org/)
In Sum:
• Connect
Supply chain
Employees (current and potential)
End users
• Market
• Hire
Sources: • 12 Major Business Benefits Of The Social Media Revolution
http://www.jeffbullas.com/2011/02/14/12-major-benefits-of-the-social-media-
revolution/
• Social Networking Sites http://jobsearch.about.com/od/networkingsites/a/networkingsites.htm
• Social Media for One-Stop Career Center Frontline Staff:
Supporting Job Search and Improving Customer Service http://www.heldrich.rutgers.edu/publications/publication-types/research-brief
• New Rules for Business in the Social Media Age-CBS News http://www.cbsnews.com/8301-505125_162-49240322/new-rules-for-business-in-
the-social-media-age/
• Social Networking for Business- CBS News http://www.cbsnews.com/8301-505125_162-51219914/social-networking-for-
business/?tag=mncol;lst;1
Sources Continued: • Tapping Into Social-Media Smarts- The Wall Street
Journal http://online.wsj.com/article/SB10001424052748703518704576259252907505330
.html
• Most small businesses use social media, but many lack marketing strategy- Silicon Valley/San Jose Business Journal http://www.bizjournals.com/sanjose/blog/2012/04/most-small-businesses-
use-social.html?page=2
• Ten Myths About Social Networking For Business- Forbes http://www.forbes.com/sites/nealrodriguez/2011/08/10/ten-myths-about-
social-networking-for-business/
• Seven Reasons your Inbound Marketing Team needs Social Media’ http://www.weidert.com/whole_brain_marketing_blog/bid/69373/Seven-Reasons-Your-
Inbound-Marketing-Needs-Social-Media
Go Forth and…
Market
Recruit
Connect
