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It’s a Complex World. Now what? Heidi Siwak Understanding Media: Navigating Surveillance, Social Media and Marketing Association for Media Literacy Toronto: Ted Roger’s School of Management, Toronto Saturday, October 18, 2014

Navigating Surveillance, Social Media and Marketing: Heidi Siwak

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Prepared by Heidi Siwak for the Association for Media Literacy Toronto, October 18, 2014 Teaching Thinking Skills

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Page 1: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

It’s a Complex World.Now what?

Heidi Siwak

Understanding Media: Navigating Surveillance, Social Media and MarketingAssociation for Media Literacy

Toronto: Ted Roger’s School of Management, TorontoSaturday, October 18, 2014

Page 2: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

My classroom is media and technology rich.

• Inquiry

We do interesting things!

3D Printer

Mapping

Digital Tools to create demonstrations of learning.

Create a tourism app.

Page 3: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

Surveillance?

Student rights in a digital world?

Media Literacy has become complex.

Page 4: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

• Massive amounts of data collected through online learning tools

• Confidential student information sitting in email accounts on devices

• Student agency in the posting of pictures/video by teachers

• Intellectual property rights of students• A student’s right to be forgotten• Who owns student data?

Page 5: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

Prodigy

https://www.prodigygame.com/Canada/

Page 6: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

Student Ownership of Data

Page 7: Navigating Surveillance, Social Media and Marketing: Heidi Siwak
Page 8: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

The Added Layer

http://mediasmarts.ca/

Page 9: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

Consequences played out in media?

Page 10: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

What happens to the student who blogs a critical stance on a controversial issue?

Page 11: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

And yet…

Powerful learning opportunities.

Meaningful learning.

Students as knowledge creators.

Student lives are digital.

Page 12: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

Sometimes it’s just about funny.

Page 13: Navigating Surveillance, Social Media and Marketing: Heidi Siwak
Page 14: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

How do we help students become better thinkers , problem solvers and decision makers as they engage with this incredibly complex world?

Page 15: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

Association for Media Literacy

http://www.aml.ca/

Page 16: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

How do we teach students to question their own conclusions?

Search Engine Silos

Confirmation Bias

http://bialien.wordpress.com/category/nanotechnology/

Page 17: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

I teach thinking

Page 19: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

Mental Models

Page 20: Navigating Surveillance, Social Media and Marketing: Heidi Siwak
Page 21: Navigating Surveillance, Social Media and Marketing: Heidi Siwak
Page 22: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

We don’t see past our first impressions.

Page 23: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

Things are often framed for us.

Page 24: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

What does a doctor look like?

Page 25: Navigating Surveillance, Social Media and Marketing: Heidi Siwak
Page 26: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

Neurosurgeon

Page 27: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

Freedom!

Our models are always incomplete

and therefore wrong.

Page 28: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

Ladder of Inference

Page 29: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

Provocation

Where are youon the ladder?

Page 30: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

Willingness to Change a Conclusion

Page 31: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

Gun shooting of Jordan Davis

Page 32: Navigating Surveillance, Social Media and Marketing: Heidi Siwak
Page 33: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

Ladder of Inference

Page 34: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

George Orwell’s House

System 1 Thinking – quick

System 2 Thinking - slow

Page 35: Navigating Surveillance, Social Media and Marketing: Heidi Siwak
Page 36: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

Causal Models

Types of Problems

Simple: A + B = C

Complicated: How do I get to the airport from the Ted Rogers School of

Management?

Page 37: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

Wicked

Page 38: Navigating Surveillance, Social Media and Marketing: Heidi Siwak
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Page 41: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

The Knowledge Building Circle

Page 42: Navigating Surveillance, Social Media and Marketing: Heidi Siwak
Page 43: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

Knowledge Building

Page 44: Navigating Surveillance, Social Media and Marketing: Heidi Siwak
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Page 47: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

Entrenched positions are not useful.

Either … or choices are limiting

Page 48: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

Pro Pro Model

A World of Total Surveillance• Describe the model• Identify 3 stakeholders• (Government, Citizen, Business• Find value

• Safety

A World of 0 Surveillance• Describe the model• Identify 3 stakeholders• (Government, Citizen, Business)• Find value

• Freedom

Page 49: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

Students as Design Thinkers

How might we design a web that is safe, allows privacy to be protected and businesses to prosper; that fosters positive social relationships and enables the advancement of knowledge ?

Page 50: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

Constructive Surveillance?

http://www.animaljam.com/parents

Page 51: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

Transparency and Control

http://www.aboutads.info/

Page 52: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

Knowledge

https://www.ghostery.com/en/

Page 53: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

Design

Page 54: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

Sum it Up!

Yes, the world is complicated.

Provide learners with a toolkit for thinking and problem solving.

Teach learners how to manage their information.

Advocate for transparency and user control.

There are benefits to participation.

Page 55: Navigating Surveillance, Social Media and Marketing: Heidi Siwak

LinksThe Amaryllis http://www.heidisiwak.com/

Integrative ThinkingHWDSB Integrative Thinking Initiative http://ithink.commons.hwdsb.on.ca/University of Toronto, Rotman Ithink http://www.rotman.utoronto.ca/facultyandresearch/researchcentres/desautelscentre/programs/i-think.aspx

Knowledge Building http://knowledge-building.org/

Privacy

Privacy by Design http://www.privacybydesign.ca/TOR https://www.torproject.org/Ghostery https://www.ghostery.com/en/Respect Network https://www.respectnetwork.com/Alternative Digital Citizenship http://www.privacybydesign.ca/index.php/alternative-digital-citizenship/Electronic Frontier Foundation https://www.eff.org/ MISA The Ontario Student Data Management System http://www.edu.gov.on.ca/eng/policyfunding/misa/

Digital CitizenshipStudent digital rights and responsibilities. https://aclu-wa.org/student-rights-and-responsibilities-digital-age-guide-public-school-students-washington-stateMedia Smarts : Teaching Students about surveillance and privacy http://mediasmarts.ca/