NALED Brochure 2015

SYNERGETIC IMPACT | 1

SYNERGETIC IMPACT2014/15

SYNERGETIC IMPACT | 32 | NALED 2014/15

6 | NALED 2014/15

NALED is an association of companies, municipalities and civil society organizations, who work together on creating better conditions for living and working in Serbia. Since our establishment in 2006, we have grown into the largest and most influential public-private association. We bring together around 220 members, with our partner network involving more than 40 state institutions and international organizations. We are the key interlocutor with the Government and Parliament in defining regulatory priorities and business-related legislation. We provide an independent performance evaluation of state institutions and report to the European Commission and the public on the status of reforms in Serbia.

Our members stand for efficient administration, cutting the red tape and para-fiscal bur-den to businesses, and fair competition. We strive to introduce business-friendly standards into the work of local governments and state institutions, aiming to encourage the eco-nomic development of Serbia.

WE ARE NALED

70%Cities and municipalities in NALED

membership make up for 70% of

Serbia’s territory

NALED MEMBERS

50% Businesses40% Local governments10% CSOs

NALED is an independent, non-partisan

and non-profit organization – an association

that works for the general, rather than

individual benefit


8 | NALED 2014/15

NALED Executive Office consists of an expert team of 20 employees who manage all of the organization’s activities, with the guidance and support of the Managing and Executive Board, Fair Competition Alliance and other gov-erning and working bodies.

The Office manages to secure support and funding from international organizations such as GIZ, USAID, the EU Delegation

and Open Society Foundation and has realized more than 50 projects for improving the business environment in the past nine years. The most significant project in 2014/15 is the reform of the con-struction permitting process in Serbia - NALED has secured 400.000 EUR from international funds for the initial implemen-tation of an electronic system for construc-tion permitting, in the interest of citizens and the business community of Serbia.

NALED total revenues for 2014 amounted to a little more than 1.000.000 EUR. NALED is a non-government organization and is not funded by the state budget. Revenue sources are diverse, contributing to the organization’s sustainability – 67% of funds come from international organi-zations for the purpose of implementing NALED key activities, a third from mem-bership fees, while the rest is covered by our service.

OUR STRENGTH

400.000For the purposes of introducing electronic

construction permits in Serbia, NALED

managed to ensure 400.000 EUR from

international funds

INTERNATIONAL SUPPORT

39% GIZ 8% EU32% USAID 11% Others10% OSI

REVENUE SOURCES

67% Projects30% Membership fees3% Services

NALED operates in line with the law,

strict internal procedures and high ethical

principles. During 2014, NALED successfully

underwent five revisions and independent

reviews by international organizations and

audit companies – including USAID, GIZ, the

EU Delegation, PWC and Deloitte


RESULTS 2014/15

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NALED members maintain that cooperation between the private, public and civil sector is the way of finding well-balanced solutions for improving the business environment and attracting new invest-ments. All NALED activities are aimed at creating a favorable business climate – both on the national and local level. In this regard, two of the organization’s program goals stand out: Improving the regu-latory framework for doing business and Municipal capacity building for local economic development.

For improving the process of construction

permitting, the Deputy Prime Minister and

the Minister of Construction, Transport

and Infrastructure Zorana Mihajlović was

presented with the Top Reformer Award

NALED provides expert support to the Joint

Group for Improving Serbia’s Position in the

World Bank’s Doing Business Report

IMPROVING THE REGULATORY FRAMEWORK

New legislation

NALED is a member of working groups for amending and enacting key business legislation, including the Law on Planning and Construction, Law on Fees, Law on State Survey and Cadaster, Law on Local Government Finance and Law on Investments.

We have participated in the drafting pro-cess of the new Law on Planning and Construction and contributed to its enact-ment near the end of 2014. In parallel, we worked on preparing 28 accompanying by-laws and harmonizing sectoral laws

with the LPC, ensuring its implementation in practice. With the support of GIZ and SDC, we initiated the project for introducing e-permits in Serbia, with the aim of drasti-cally cutting the permitting procedure and eliminating any room for corruption.

We publicly advocated the rights for the unemployed and the adoption of the new Labor Law, and despite objections on the part of syndicates - RTS broadcast our video “Work of the Devil” as part of the “Ask WHEN” national campaign. A month later – the new Law was enacted.


Countering shadow economyMembers of our Fair Competition Alliance, led by Coca-Cola, initiated the development of the National Program for Countering Shadow Economy. Prime Minister Aleksandar Vučić accepted all of NALED’s 13 measures and formed a Coordination Body for Countering Shadow Economy bringing together line ministers as its members. NALED and the State Secretariat for Public Policies were appointed by the Government to lead the Expert Group for Shadow Economy.

Cooperation with the Parliament

We initiated the establishment of the first Economic Caucus in the National Parliament of Serbia in November of 2014, providing expert support to its activities together with the International Republican Institute (IRI). In a short period of time, in cooperation with NALED, the Caucus prepared amendments and contributed to the improvement of the Energy Law, Law on Fire Protection and Law on Inspection Oversight. Owing to the Caucus, NALED has enabled the voices of the business community, local governments and citizens to be heard in the Parliament.

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Dealing with bureaucracy

NALED members have prepared 100 key recommendations for the Government of Serbia aimed at removing administrative barriers for doing business, within the seventh annual edition of NALED Grey Book. Our oldest recommendation from 2008 has finally reached its fulfillment in 2014: the unified payment of salary taxes and contributions. On average, the Government of Serbia adopts 10 of NALED recommendations per year. We believe that this result will be better, considering that the Ministry of Economy included more than 80% of Grey Book recommendations into the Strategy for Developing Entrepreneurship and Competitiveness 2014-2020.

Para-fiscal charges

We were the first to point towards the pro-blem of para-fiscal charges in Serbia, com-piling and analyzing them in cooperation with USAID BEP, which has contributed to the abolishment of signage fee for entre-preneurs. In 2014, we published the new Registry with 384 non-fiscal charges. Minister of Finance Dušan Vujović accepted the initiative by NALED members to intro-duce a Public Registry of Para-fiscal Charges and as a start – disable the collection of fees not included in the Registry.

Support in EU accession

As a member of the National Convent on the European Union and coordinator of SECO for Competitiveness, NALED is in charge of the Negotiation Chapter 8 on Competition Policy, in addition to being involved in defining national priorities in programing IPA funds and monitoring the negotiation chapters of special significance to our members. NALED is also one of the contributors to the Annual Progress Report for Serbia by the European Commission.


Registry of para-fiscal charges: Busi-nesses pay 247 para-fiscal charges that have none or non-proportional benefit for them — 72% of these are collected by the State

Regulatory Index of Serbia: 80% of laws crucial to the business community are enacted in urgent procedures, while 30% of these laws have been amended 97 times in the past five years

By-law Barometer: The Government is more than 1000 days late on average in adopting 178 by-laws

Grey Book: Nearly 40% of redundant bureaucratic procedures are within the jurisdiction of the Ministry of Finance

247para-fiscal charges

of laws are adopted in urgent procedures

redundant procedures

days overdue by-laws

80%40%

1000

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IN NALED FOCUSBusiness friendly certification: Only 5 cities and municipalities in Serbia have managed to fulfill the international standards of business friendly envi-ronment implemented in South East Europe (BFC SEE)

local governments reached international standards

companies in privatization

abandoned army buildings are falling apart

5570

400

Privatization Study: 570 companies in privatization represent frozen capital, a constant loss to the state and local government budgets

Brownfield Revitalization: More than 400 abandoned army facilities across Serbia have been awaiting commercialization since 2006, deteriorating instead of being placed into the function of local economic development


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MUNICIPAL CAPACITY BUILDING

The Top Reformer in the Government of

Vojvodina is Provincial Secretary Branislav

Bugarski, who was awarded for his contribution

to investment promotion and introduction

of business-friendly standard in Vojvodina,

ranked as one of the most desirable investment

destinations in Europe by the Financial Times

NALED Forum of LED Experts, presided by

the City of Pančevo, represents a unique

platform for exchange of experiences and

best practices among professionals from cities

and municipalities in Serbia, and provides an

opportunity to meet investors, donors and

representatives of state institutions

Investment promotionIn the past seven years, certified municipalities in Serbia (31) have managed to attract more than six billion euros in direct investments. The latest recognition came from a spe-cial edition of The Financial Times magazine, which included 6 local governments from this group (Inđija, Sremska Mitrovica, Vranje, Zaječar, Subotica and Ruma) in their list of top investment destinations in Europe for 2014/15. In cooperation with the Nikola Tesla Airport and Provincial Secretariat for Interregional Cooperation and Local Government, NALED has promoted certified municipalities and Serbia as an investment destina-tion to an audience of more than 4 million passengers from the country and abroad.

Municipal certificationDuring 2014, we have improved the business environment in 15 cities and municipalities in Serbia through the Business Friendly Certification program. With the support of the German Government and GIZ, our certification program has been recognized by institutions and local governments across South East Europe – today, this program is implemented by more than 50 cities and municipalities from Bosnia and Herzegovina, Croatia, Macedonia and Serbia, working together with NALED to create the first joint stan-dard for efficient and transparent local administration in the region.

According to information from the daily

newspaper Blic, Italian investors chose

Trstenik municipality, being certified by

NALED as business friendly ‘comune’


Public-private partnership

To help municipalities prepare for public private partnership and attract investors, in co-operation with USAID, NALED had prepared the first manual with concrete instruc-tions and steps for the successful realization of PPPs. In cooperation with the Embassy of France and the Serbian Chamber of Commerce and Industry, we organized a large Serbian-French PPP Summit with the aim of promoting domestic projects and connect-ing cities and municipalities with French investors such as Bouygues Construction, Dalkia EDF, Saur COVED, Suez Environnement and Veolia Water Solutions.

Brownfield revitalization

NALED launched the initiative for revitalization of brownfields in Serbia and commercialization of military property, in an attempt to provide an opportunity for cities and municipalities to transform more than 400 abandoned buildings across Serbia and place them in the function of local economic development. The recom-mendations for overcoming this problem were defined at the X LED Experts Forum. In cooperation with USAID, a competition for the best project ideas for re-use of brown-fields was launched, initiating the revitaliza-tion of the Army Club in the Municipality of Vršac which won the competition.

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PrivatizationWith the support of USAID, NALED pub-lished its first scientific publication titled “Case Study on Privatization in Serbia”, and based on an analysis of five success-ful and five failed privatization cases from different industries, NALED prepared recommendations aimed at relevant institutions and local governments for suc-cessful completion of this process. More than 570 companies linger in different stag-es of privatization, effectively being frozen capital, a constant loss to the state and local government budgets. Given that resolving land ownership issues represents the first step in this process, NALED has advocated the enactment of the Law on Conversion.

Good governance at the local level

In cooperation with the Embassy of Finland in Serbia and the cities of Niš and Pančevo, we worked on defining and introducing good governance principles on the local level. Based on the analysis of current status and the needs of city administra-tions, we created a special training and expert support program for cities with the aim to improve the governance processes and prepare for EU integration, with spe-cial focus on program budget planning, applying for EU funds, adjusting city services to vulnerable groups, use of social networks and modern communication channels.

Aiming to improve relationships local

governments have with the diaspora and

achieve better promotion of investment

potentials abroad, NALED has organized

summer internships for the top 80 students

from diaspora in more than 30 municipalities

across Serbia for the past four years


COMMUNICATION

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3.000.000According to official data from Kliping

agency, the commercial value of NALED

media releases in 2014 amounted to 3

million EUR

STRUCTURE OF MEDIA RELEASES

59% Internet27% Press11% TV3% Radio

Owing to expert analyses and research, objective reporting and the results we have achieved in initiating reforms, NALED has gained credibility in the public and the image of the most influential association in the country.


The number of media announcements we managed to ensure for our members and relevant topics in 2014 reached 2,300, which represents a 26% increase compared to last year. The topic of shadow economy attracted the greatest media and public attention (674 releases), followed by para-fiscal charges (252) and business friendly environment (213).

The TV station that followed us the most was the public media service Serbian Broadcasting Corporation (RTS) — NALED’s

strategic partner in the public advocacy for a better business environment. We continued the national campaign ‘Ask WHEN’ and filmed three new videos that were broadcast on RTS. ‘If I Were Grey’ is dealing with the problem of shadow econo-my, ‘Quiz Ask WHEN’ portrayed bureaucra-cy and the ‘counter’ culture in Serbia, while ‘Work of the Devil’ outlined problems when employing workers. The acting crew, with Ivan Tomić as the lead actor, was joined by the protagonists of the hit series ‘State Job’ and Ivan Zeljković — ‘Zeka the Millionaire ‘.

100In 2014, we organized more than 100 expert

meetings, round tables and conferences,

involving our members and partners from

all three sectors of the society - businesses,

foreign investors, mayors, ministers, members

of Parliament, ambassadors, leaders of

international organizations and institutions

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In print media, our topics caught the big-gest attention from Dnevnik, Privredni pregled, Večernje novosti and daily newspaper Blic with whom we made a 2 month series on shadow economy (every Saturday during July and August 2014).

Aside from the large number of brochures, studies and manuals, NALED published two issues of the ‘Synergy’ magazine that ana-lyzed the topics of shadow economy and the European Union, from the perspective of citizens and experts, businesses and the state. Synergy is the only business journal with an educational character, providing a 3D perspective on the business climate and economic trends in the country and region. We have distributed a circulation of 3,000

copies to decision makers in Serbia and the region, as well as the Nikola Tesla Airport.

In 2014, we paid special attention to our online communication. The new and im-proved website at www.naled.rs had a record 360,000 hits. This was in part due to the numerous online services avail-able on our website: Investment Database, Registry of Para-Fiscal Charges, Database of Funds, Database of Trainings, Calculator of Business Expenses, By-Law Barometer, and many others.

We managed to increase our influence on the social networks by nearly 100%, with close to 5.000 followers on Facebook, Twitter and LinkedIn.


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LIST OF NALED MEMBERSBU

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S Agri Business Partner www.abp.rs

Alfa–Plam www.alfaplam.rs

AOFI – Serbian Export Credit and Insurance Agency www.aofi.rs

Apatin Brewery www.jelenpivo.com

Asseco SEE www.asseco-see.com

Atlantic Group www.atlanticgrupa.com

Bambi www.bambi.rs

Belgrade Fair www.sajam.co.rs

Beohemija Inhem www.beohemija.com

British American Tobacco SEE www.bat.com

Chipita YU www.chipita.com

Cisco Serbia www.cisco.com/yu

Coca–Cola Company www.coca-cola.rs

Coca–Cola HBC Serbia www.coca-colahellenic.rs

Comtrade System Integration www.comtradegroup.com

Confluence Property Management www.confluence.rs

Continental Wind Serbia www.continentalwind.com

Copper Mill Sevojno www.coppersev.com

CRH Serbia www.crhserbia.com

Crowne Plaza Belgrade www.ihg.com/crowneplaza

Delhaize Serbia www.maxi.rs

Deloitte www.deloitte.com

DHL International Belgrade www.dhl.rs

DIS www.dis.rs

Dunav osiguranje www.dunav.com

Elnos BL www.elnosbl.com

Energoprojekt holding www.energoprojekt.rs

Erker-inženjering www.erker-inzenjering.com

Erste bank www.erstebank.rs

Farmalogist www.farmalogist.rs

Galeb Group www.galeb.com

General Electric - GE Holdings www.ge.com

Gi Group HR Solutions www.gigroup.rs

Gomex www.gomex.rs

Gorenje www.gorenje.rs

Grawe osiguranje www.grawe.rs

Green soft www.greensoft.rs

Halifax Consulting www.halifaxconsulting.com

Harrisons www.harrison-solicitors.com

Heineken Serbia www.theheinekencompany.com

Hemofarm www.hemofarm.rs

Horwath HTL www.horwathhtl.rs

Hyatt Regency Belgrade www.belgrade.regency.hyatt.com

Hypo Alpe–Adria–Bank www.hypo-alpe-adria.rs

Inpharm Co www.inpharm.rs

Isailović & Partners Attorneys at Law www.advokatskakancelarija.com

ITM www.itm.rs

JT International www.jti.com

JUBMES bank www.jubmes.rs

Karanović & Nikolić Law Office www.karanovic-nikolic.com

Knjaz Miloš www.knjaz.co.rs

Komercijalna Banka www.kombank.com

Kosić Law Office www.kosiclaw.co.rs

Koteks Viscofan www.viscofan.com


KPMG www.kpmg.rs

Linde Gas Serbia www.linde.rs

Luka Beograd www.lukabeograd.com

Media Center www.mc.rs

Mera Software Services www.merasws.rs

Mercator-S www.mercator.rs

Messer Tehnogas www.messer.rs

Metro Cash&Carry www.metro.rs

Microsoft Software www.microsoft.com/serbia

Millennium team www.millenniumtem.rs

MK Group www.mkgroup.rs

Moj KIOSK www.mojkioskstampa.rs

Mondelez www.mondelezinternational.com

MSD Merck Sharp & Dohme www.msd.rs

Nelt Co www.nelt.rs

Nimax www.nimax.rs

Novi Sad Fair www.sajam.net

Pejak handel www.pejak-handel.net

Perutnina Ptuj Topiko www.perutnina.si

Petite Geneve Petrović www.petitegeneve.com

PFB www.pfb.rs

Pfizer HCP Corporation www.pfizer.com

Philip Morris Services www.pmi.com

Pionir www.pionir.rs

Porr Werner & Weber www.porr.rs

PricewaterhouseCoopers www.pwc.rs

ProCredit Bank www.procreditbank.rs

Represent Communications www.represent.rs

River Power Solutions www.riverpower.eu

Roche www.rochesrbija.rs

Rudnik – Contango www.contango.rs

SADE Serbia www.sade.rs

SAGA www.saga.rs

SAP West Balkans www.sap.com/westbalkans

Schneider Electric Serbia www.schneider-electric.rs

Sekopak www.sekopak.com

Serbian Business Systems www.sbs.rs

SGS www.sgs.com

Siemens www.siemens.rs

Simič & Partners www.simic-partneri.rs

Societe Generale Bank www.societegenerale.rs

Sojaprotein www.sojaprotein.rs

Standard Gas www.standardgas.rs

Stefkom www.stefkom.rs

Stiga www.stiga.rs

STIHL www.stihl.rs

Strauss Adriatic www.strauss-group.rs

Telekom Serbia www.telekom.rs

Telenor www.telenor.rs

Tigar www.tigar.com

Tikkurila Zorka www.zorkacolor.com

Titan Cementara Kosjerić www.titan.rs

UniCredit Bank www.unicreditbank.rs

UNIQA www.uniqa.rs

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Veolia Water www.veolia.com

Veolia Water Solutions & Technologies www.veoliawater.rs

VIP mobile www.vipmobile.rs

Wind Vision Operations www.windvision.com

Zdravlje Actavis company www.actavis.rs

City of Belgrade www.beograd.rs

City of Čačak www.cacak.org.rs

City of Kragujevac www.kragujevac.rs

City of Kraljevo www.kraljevo.org

City of Kruševac www.krusevac.rs

City of Leskovac www.gradleskovac.org

City of Loznica www.loznica.rs

City of Niš www.ni.rs

City of Novi Sad www.novisad.rs

City of Pančevo www.pancevo.rs

City of Požarevac www.pozarevac.rs

City of Šabac www.sabac.org

City of Smederevo www.smederevo.org.rs

City of Sombor www.sombor.rs

City of Sremska Mitrovica www.sremskamitrovica.org.rs

City of Užice www.graduzice.org

City of Valjevo www.valjevo.org.rs

City of Vranje www.vranje.org.rs

City of Zaječar www.zajecar.info

City of Zrenjanin www.zrenjanin.org.rs

Municipality of Aleksinac www.aleksinac.org

Municipality of Apatin www.soapatin.org

Municipality of Aranđelovac www.arandjelovac.rs

Municipality of Arilje www.arilje.org.rs

Municipality of Bač www.bac.rs

Municipality of Bačka Palanka www.backapalanka.rs

Municipality of Bečej www.becej.rs

Municipality of Bela Palanka www.belapalanka.org.rs

Municipality of Bogatić www.bogatic.rs

Municipality of Boljevac www.boljevac.org.rs

Municipality of Bor www.opstinabor.rs

Municipality of Bujanovac www.bujanovacin.rs

Municipality of Ćuprija www.cuprija.rs

Municipality of Dimitrovgrad www.dimitrovgrad.rs

Municipality of Gornji Milanovac www.gornjimilanovac.rs

Municipality of Inđija www.indjija.net

Municipality of Ivanjica www.ivanjica.rs

Municipality of Kanjiža www.kanjiza.rs

Municipality of Kikinda www.kikinda.rs

Municipality of Kladovo www.kladovo.org.rs

Municipality of Knić www.knic.rs

Municipality of Knjaževac www.knjazevac.rs

Municipality of Kovačica www.kovacica.org

Municipality of Kovin www.kovin.org.rs

Municipality of Kula www.kula.rs

Municipality of Lajkovac www.lajkovac.org.rs

Municipality of Lapovo www.lapovo.org

Municipality of Lazarevac www.lazarevac.rs

Municipality of Lebane www.lebane.org.rs

Municipality of Merošina www.merosina.org.rs

Municipality of Mionica www.mionica.rs

Municipality of Mladenovac www.mladenovac.rs

Municipality of Negotin www.negotin.rs

Municipality of Nova Varoš www.novavaros.rs

Municipality of Novi Bečej www.novibecej.rs

Municipality of Obrenovac www.obrenovac.rs

Municipality of Odžaci www.odzaci.rs

Municipality of Osečina www.osecina.com

Municipality of Palilula www.palilula.org.rs

Municipality of Pećinci www.pecinci.org

Municipality of Pirot www.pirot.rs

Municipality of Plandište www.plandiste-opstina.rs

Municipality of Požega www.pozega.org .rs

Municipality of Prokuplje www.prokuplje.org.rs

Municipality of Rača www.raca.rs

Municipality of Rakovica www.rakovica.rs

Municipality of Raška www.raska.org.rs

Municipality of Ražanj www.razanj.org

Municipality of Ruma www.ruma.rs

Municipality of Šid www.opstinasid.org

Municipality of Srbobran www.srbobran.rs

Municipality of Stara Pazova www.starapazova.eu

Municipality of Stari grad www.starigrad.org.rs

Municipality of Trgovište www.trgoviste.rs

Municipality of Trstenik www.trstenik.rs

Municipality of Tutin www.tutin.rs

Municipality of Veliko Gradište www.velikogradiste.org.rs

Municipality of Vladičin Han www.vladicinhan.org.rs

Municipality of Vračar www.vracar.org.rs

Municipality of Vrbas www.vrbas.net

Municipality of Vrnjačka Banja www.opstinavrnjackabanja.com

Municipality of Vršac www.vrsac.com

Municipality of Žabalj www.zabalj.rs

Municipality of Žitište www.zitiste.org.rs

Municipality of Zvezdara www.zvezdara.com

ACES www.aces.rs

Alliance of Beekeeping Organizations of Serbia www.spos.info

Automobile and Motorcycle Association of Serbia www.amss.org.rs

BIRN Serbia www.birn.eu.com

Civic initiatives www.gradjanske.org

ENECA – EcoNomic Expert Community Association www.eneca.org.rs

Ethno Network www.ethnonetwork.com

Junior Achievement Serbia www.ja-serbia.org

National Parliament Association www.parlament.org.rs

Panonija Construction and Utility Services Cluster www.klasterpanonija.com

PEXIM Foundation www.peximfoundation.org

Serbian Business Registers Agency www.apr.gov.rs

Serbian Chimney Sweep Association www.dimnicari.org

Serbian Film Commission www.filminserbia.com

Serbian Private Health Institutions and Private Practice Association www.privatnapraksa.org

Serbian Recycling Association www.reciklerisrbije.com

Smart Kolektiv www.smartkolektiv.org

Trag fondacija www.tragfondacija.org

UVRA Business Association Novi Sad www.uvra.net

Via-Vita Road Association of Serbia www.via-vita.org.rs

ZREPOK – Zrenjanin Business Circle www.zrepok.rs

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SYNERGETIC IMPACT | 2928 | NALED 2014/15

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