HIPAA penalties for violations of privacy and security of health info. Staying compliant is imperative.

Sources: www.marketingsherpa.com/article/chart/customer-communication-by-channel, digitaltransactions.net/news/story/Americans-Overwhelmingly-Prefer-Paper-Bills_-but-Increasingly-Pay-Them-Electronically, compu-mail.com/blog/2014/07/17/25-direct-marketing-mail-statistics-2014/, compu-mail.com/blog/2014/07/17/25-direct-marketing-mail-statistics-2014/, www.hhs.gov/ocr/privacy/hipaa/understanding/, “Fauscette, Michael. United States. IDC. Maintaining ERP Systems: The Cost of Change. Framingham, MA.: UNIT4, 2013. Online”, www.bulldogreporter.com/dailydog/article/pr-biz-update/channels-are-now-irrelevant-to-consumers-new-sdl-study-reveals-60-of-, www.healthit.gov/providers-professionals/faqs/how-much-going-cost-me#footnote-1

A marketer’s dream… but a headache to operationalize…

But it doesn’t have to be this way.

The right multi-channel customer communication solution should…

to get a typical ERP system up and running. Lots of planning and technical jargon to get things off the ground.

annual costs for maintaining and updating Enterprise Resource Planning (ERP) systems in extreme cases. New systems can be extremely costly.

Running cost Potential fines

15% of IDC survey respondents had to re-implement their ERP system.

Customers need to be reassured they are communicating with the correct brand from all channels.

Are you ready for unforeseen labor, technical, or equipment downtime or peak volume periods?

60% of millennials expect a consistent brand experience.

Future-proofed for unplanned business interruptions?

Setup time

15%

$4. 1 million $1. 5 millionup to 2 years

• Unify physical and digital sending• Simplify implementation • Be flexible to adapt to market and

channel advances

• Maximize existing hardware and software technology investments

• Increase accuracy of outputs

Yes, it could be that simple…Pitney Bowes’ Relay™ multi-channel communications suite can help you adapt to ever-changing customer needs with accuracy and reliability.

For more information, visit us online: pitneybowes.com/us

60%

$

$

Multi-channel customer communications

Consumer mail preferences...

DigitalEmail

Phone callsStatements

WebsitesDirect mail

Social media

Text

sInvoices

Web chat

In-personFace-to-facePrint

Customers want communications their way...

or just operations’ worst nightmare?

Over 90% of Americans prefer to receive paper bills.

73% of consumers actually prefer mail over other advertising methods.

92% of young shoppers prefer direct mail for making purchasing decisions.

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