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This was presented to the MRS Financial Services Research conference on 20.11.14, by Kate Downer from Consensus Research, and Carly Thurgood from Legal & General. The paper explores the challenges and the opportunities for engaging consumers in comms and literature development in a post-RDR landscape
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You can lead a horse to water …Engaging consumers in comms and literature development in a post-RDR landscape
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RDR: Aimed at introducing transparency and fairness
Increased transparencyand fairness
Empoweredconsumers
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… But it can still make life complicated
New terms
Can be unfamiliar and unintuitive
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There are some risks…
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A lot of consumers understand less than they realise
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Getting people to do something they don’t naturally
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Before you begin: think
Get the right people together, then hit the ground with some
energy
Give them time – don’t overload them
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During: subvert expectations
Don’t get hung up on the what
Mention the why
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Afterwards: reflect
Get people to reflect afterwards, use a rollover interview.
Give them headspace, some things will fall to them naturally.
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Overall: create an experience
Think about the bigger investor picture
Give it some thought. Make it an experience
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+44 (0)20 7627 7830
www. consensus-research.com
Carly Thurgood
Product Manager
Legal & [email protected]
Kate Downer
Research [email protected]
