7

Marketing Planning & strategy(Skyline clothing)

Our Product

Steps in Marketing plan for Skyline

Executive Summary

Analysis of the Market situation

Formulation of Marketing Strategies

Preparing Action Programs and

BudgetsDeveloping Control

Procedures

The Product / Business Idea

Market Summary

Early Adopters/Pioneers

Mass Market/Followers

End of Life

Time

Numberof

customers

Pricing

ECONOMY PENETRATION(Skyline)

SKIMMING PREMIUM

LOW

HIGH

LOW HIGH

PRICE

QUALITY

Communication Strategies

Launch Strategies(action programmes)

Jan Feb Mar Apr May Jun July Sep Oct Nov Dec

Phase 1Phase 1

Phase 2Phase 2

Phase 3Phase 3

MARKETING MIX

PRODUCT PRICE

PROMOTIONPLACE

PRODUCT MIX

CONCLUSION

NATURE OF PRODUCT VARIETY

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