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This is a first draft of an idea for a motivations visualization tool. It's part of The Goodmachine Project. More to come.
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B Y M I I K K A L E I N O N E N
UNBOXINGWORLDthe
What motivates us in the future as employees, citizens and consumers?
MOTIVESof
BETA
WORLDThis is the
of humanMOTIVES.
It can bedevidedin two.
IMMATERIALMOTIVES
MATERIALMOTIVES
Maslow's Hierarchy of NeedsFor example:
Self-actualization
Physiological needs
Safety needs
Love and belonging
Esteem
IMMATERIAL
MATERIAL
DefiningQualities?
Scarcity
Abundance
Scarcity
Are raw materialsa limited resource?
Are ideas a limited resource?
Are raw materialsa limited resource?
Business models for
1920's
Business models for
2020'sBusiness models for
1920's
Fundaments of Scarcity Strategy:
Gather1
Fundaments of Scarcity Strategy:
Protect2
Fundaments of Scarcity Strategy:
Repeat3
Fundaments of Scarcity Strategy:
Fundaments of Abundance Strategy:
Trust1
Fundaments of Abundance Strategy:
Share2
Fundaments of Abundance Strategy:
Combine3
How can companies learn to work in the
contradiction of abundance and
scarcity?
in the world ofABUNDANCESCARCITY
AND
MOTIVEPROFILING
People want to protect what is valuable.
People want to create new.
People are motivated on three levels:
Me
People are motivated on three levels:
Me and my group
Me
People are motivated on three levels:
Me and the world
Me and my group
Me
People are motivated on three levels:
Me and the world
Me and my group
Me
CreatingMaintaining
Me and the world
Me and my group
Me
CreatingMaintaining
FOR EXAMPLE:
Revolutionary Creativity
Health Wealth
StatusWell-being
EnvironmentalThinking
Me and the world
Me and my group
Me
CreatingMaintaining
MOTIVEPROFILE Some examples
Me and the world
Me and my group
Me
CreatingMaintaining
MOTIVEPROFILE Someone with a sudden illness
Me and the world
Me and my group
Me
CreatingMaintaining
MOTIVEPROFILE Successful startup
Me and the world
Me and my group
Me
CreatingMaintaining
MOTIVEPROFILE Someone with financial problems
Me and the world
Me and my group
Me
CreatingMaintaining
MOTIVEPROFILE Bonus rewarding plans
Me and the world
Me and my group
Me
CreatingMaintaining
MOTIVEPROFILE
How can companies use motive profiling?
Me and the world
Me and my group
Me
CreatingMaintaining
MOTIVEPROFILE
True creativity lives here. To tap into this resource
companies have to learn to motive their personnel
the right way.
FOR EXAMPLE:
Me and the world
Me and my group
Me
CreatingMaintaining
MOTIVEPROFILE Company strategy profiling
Me and the world
Me and my group
Me
CreatingMaintaining
MOTIVEPROFILE Company strategy profiling
Management view:"This is how we think our
strategy motivates our people."
Me and the world
Me and my group
Me
CreatingMaintaining
MOTIVEPROFILE Company strategy profiling
Management view:"This is how we think our
strategy motivates our people."
Employee view:"This is how the strategy
motivates us."
Me and the world
Me and my group
Me
CreatingMaintaining
MOTIVEPROFILE Recruiting
Me and the world
Me and my group
Me
CreatingMaintaining
MOTIVEPROFILE Recruiting
Desiredprofile.
Me and the world
Me and my group
Me
CreatingMaintaining
MOTIVEPROFILE Recruiting
Desiredprofile.
Applicantprofile.
Me and the world
Me and my group
Me
CreatingMaintaining
MOTIVEPROFILE Company creativity mapping
Me and the world
Me and my group
Me
CreatingMaintaining
MOTIVEPROFILE
Social status lives here. To sell luxury products you
have to motivate your customers here.
FOR EXAMPLE:
Me and the world
Me and my group
Me
CreatingMaintaining
MOTIVEPROFILE Company social motivator maps
Present
Goal
Abundance
Scarcity
IMMATERIALMOTIVES
MATERIALMOTIVES
PROJECT
GOODMACHINEB Y M I I K K A L E I N O N E N
