Goal / Motive :• Encourage active involvement of the community, parents and like-minded organizations.

• Make a lasting and sustainable impact on the community where schools are present .

• Create replicable and scalable components through the campaign to ensure that the girl child was encouraged and supported by the parents to pursue education.

Highlights:

• We utilized the already operational promotional Vans of Airtel and turned the communication and design to suit our purpose giving birth to this great CSR concept.

• We created a dialogue between the brand and the parents of the girl child to convince them and educate them of the crucial need of girl child education.

• We gave a platform to the fast dying art of Rajasthan - Puppetry helping it revive its charm.

• EEMAX 2011 – Silver – Best CSR / Environmental initiative

• PMA Dragons of Asia – Order of Merit – Best cause, charity or corporate responsibility.

THANK YOU !