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Truths & Lies about Teen & Facebook A workshop for mobile operators

(mobileYouth) Truth and Lies about Teens & Facebook: key facts for mobile operators

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Page 1: (mobileYouth) Truth and Lies about Teens & Facebook: key facts for mobile operators

Truths & Lies aboutTeen & FacebookA workshop for mobile operators

Page 2: (mobileYouth) Truth and Lies about Teens & Facebook: key facts for mobile operators

Teens are addicted to Facebook

Facebook is a great way for brands to have a dialogue with teens

Facebook “fans” and “likes” are good measurements of social media success

LIES

LIES

LIES

What’s really the best way fora mobile operator to use Facebook?

Page 3: (mobileYouth) Truth and Lies about Teens & Facebook: key facts for mobile operators

What is mobileYouth?

We are a youth agency established for the purposes of tracking emerging mobile trends amongst young people worldwide.

Page 4: (mobileYouth) Truth and Lies about Teens & Facebook: key facts for mobile operators

The scope of this workshop focuses on uncovering the truth behind 3 common myths:

1. What is really the relationship between teens & Facebook?

2. What is really the best way for an operator to use Facebook?

3. What is really the best way to measure success for operators on FB?

Page 5: (mobileYouth) Truth and Lies about Teens & Facebook: key facts for mobile operators

1. What is really the relation between teens & Facebook?

How important is Facebook & social media in teens lives?

What is the relation between online & offline activities for teens?

What role does Facebook play in teens’ everyday realities?

flickr shavar_ross

Page 6: (mobileYouth) Truth and Lies about Teens & Facebook: key facts for mobile operators

2. What is really the best way for an operator

Who are teens talking to on Facebook?

How can an operator turn its Facebook page to a social platform?

Teens have a secret Facebook lingo. Do you know what that is?

to use Facebook?

Page 7: (mobileYouth) Truth and Lies about Teens & Facebook: key facts for mobile operators

flickr GOIABA (Goiabarea)

3. What’s the best way to measure success for an operator

How do teens relate to brands on Facebook?

How does having lots of “Likes” and “Fans” translate to a brand’s success?

What is the best way for brands to use social media in connecting with teens?

on Facebook?

Page 8: (mobileYouth) Truth and Lies about Teens & Facebook: key facts for mobile operators

Graham Brown has spent his life living and working in both London and Tokyo. A psychology graduate, Graham has focused his career on understanding what influences youth consumer behaviour. His client credentials include influencing the youth strategies of brands such as Nokia, MTV, Carlsberg, Disney, Adidas as well as being on the panel of global youth experts currently advising UNICEF.

Speakers

Ghani Kunto has spent his professional life in the world of youth, marketing, and social development. Ghani is an author of two books on marketing and hosts business talk shows on radio and television. He has run workshops for companies in various industries, from telecommunications to banks.

Page 9: (mobileYouth) Truth and Lies about Teens & Facebook: key facts for mobile operators

UK: +44 20 3286 3635North America: +1 646 867 3635

Connect on: twitter.com/joshdhaliwal

Josh Dhaliwal

http://www.mobileYouth.org

Director

To discuss having us present this workshop to your team please contact: