3. 157053% 25-54 3G WiFi48%:52% 1. Rhythm Mobile Video
Advertising ReportQ1 2010 2. Nielsen Mobile, Q3 2009 Page 3
4. Transpera (aided awareness) (unaided awareness) Rhythm
1586.7% CTR11.6% 1. Rhythm Mobile Video Advertising ReportQ1 2010
2. Transpera gets $9M to advance mobile video advertising business:
http://www.mobilemarketer.com/cms/news/video/6439.html Page 4 3.
Transpera: http://www.transpera.com/misc/MediaKit.php
5. Click-to-video / Tap-to -video Full-Page Interstitial
Auto-play Click-to-play / / Interactive Video ad Pre-roll /
Mid-roll/ Post-roll 3/19 Video MMS (APP) () Page 5
6. Page 6
7. Iron Man 2 28Fandango 6.17% Banner 1.
http://samsmojo.com/2010/05/10/iron-man-2-movie-mobile-ad-campaign
Page 7 2. Fandango Iron Man 2 mobile video ads exceed 6 percent
CTR:
http://www.mobilemarketer.com/cms/news/advertising/6424.html
8. AdMob banner AdMob Assassins Creed II 172,000 BannerCTR1.5%
CTR1.3% 3 19,000 CTR5.4% 28,000Amazon APPAPP Banner 1. Ubisoft
click-to-play mobile video ads see 1.3 percent CTR:
http://www.mobilemarketer.com/cms/news/video/5681.html Page 8 2.
Admob: http://www.admob.com/marketing/ivau/
10. BMW BMW Banner MMS MMS 25-34 CTR7.72% 62% 1. BMW mobile
video campaign drives traffic
http://www.mobilemarketer.com/cms/news/video/1100.html 2. BMW
launches world-first: personalized mobile video advertising
campaign in China http://www.clipintouch.com/BMW_PR.htm l Page 10
3. BMW generates test drives through mobile video advertising
http://www.mobilemarketer.com/cms/news/video/5013.html