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Mobile Marketing Overview
by Willerson Pundrich
2013 © copyright
2013 Q1
OVER 6 BILLION MOBILE DEVICES ACTIVATED AROUND THE WORLD. 260 MILLION ONLY IN BRAZIL
fonte: Teleco2012 2013 © copyright
OVERVIEW MOBILE MARKET
130 PHONES FOR EACH OF 100 PEOPLE IN BRAZIL
APP STORE ACHIEVED 40 BI DOWNLOAD, HALF OF IT ONLY IN 2012
SMARTPHONES REPRESENT 40% OF MOBILE MARKET
44,8% OF INTERNET USERS ACCESS THE NET VIA MOBILE DEVICES
260 MILLION ACTIVE LINES ONLY IN BRAZIL
2013 © copyright
CONSUMERS ARE MORE LIKABLE TO DESIRE HIGH TECH DEVICE THAT CAN TAKE PICS, RECORD MOVIES, PLAY SOME TRACKS
2013 © copyright
BRAZIL HAS 43 MILLION E-CONSUMERS THAT SPENT 11,5 BILLION DOLLAR IN 2012. THE MOST PROFITABLE SEGMENTS WERE FURNITURE AND TECHNOLOGY.
Source: eBit, e-commerce.org.br 2013 © copyright
ENCOURAGE NEW WAYS OF CONSUMPTION LIKE APPS IN WEB STORES WILL CREATE A NEW SOURCE OF SERVICES AND UTILITIES
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NEW OPPORTUNITIES WILL ARISE FOR BRANDS AND ADVERTISERS WITH CHANCE OF IT BUILD NEW SERVICES CENTERS IN ORDER TO ENGAGE WITH THE TARGET
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APPLE & iOS
600 THOUSANDS APPS IN APPSTORE
APP STORE ACHIEVED 40 BILLION DOWNLOADS, HALF OF IT ONLY IN 2012
BEHIND IN 2012, APPLE LOSES 14% OF ITS VALUE AND ALSO, IS NOW BEHIND WORTH ON EXXON MOBIL
APPLE HAS CLOSE 2012 AS TOP ONE APP SELLER
LAST YEAR APPLE REVENUES DID REACH 54 BILLION, HOWEVER THE CUPERTINO‘S COMPANY IS DOWN ON THE STOCK MARKET BY LACK OF INNOVATION.
APPLE HAS BEATEN UP 2011 Q4 IPHONE SHIPMENTS RECORD WITH 50 MILLION UNITS SOLD AT THE SAME PERIOD IN 2012
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ANDROID
MORE THAN 400 MILLION ANDROID DEVICES ACTIVATED
MORE THAN 600 THOUSANDS APPS IN GOOGLE PLAY
BACK IN 2011, MICROSOFT RAISED FAR MORE MONEY WITH ANDROID RATHER THEIR OWN SYSTEM
ANDROID IS RESPONSIBLE FOR 800% OF INCREMENT IN GOOGLE ANNUAL REVENUES
4 ANDROID DEVICES SOLD FOR ONE IPHONE
2013 © copyright
ONLINE MUSIC SHARE
THE BATTLE IN MUSIC FIELD IS LEAD BY ITUNES STORE WITH 64%, FOLLOW UP BY AMAZON MP3 WICH GRABS 16% OF THE ENTIRE MARKET, GOOGLE PLAY HAS ONLY 5% AND 15% ARE DIVIDED AMONG OTHERS.
Source:grabstats.com 2Q 2012
OS MARKET SHARE
OPERATIONAL SYSTEMS ARE FACING A TOUGH BATTLE, ANDROID IS ON THE TOP OF THE LIST WITH 53,6%, iOS COMES RIGHT NEXT WITH 34,5% FOLLOW UP BY 7,8% OF BLACKBERRY AND WINDOWS PHONE TAKES 3,2% WINNING ONLY AGAINST ALREADY EXTINCT SYMBIAN BY NOKIA WITH 0,6%
Source:grabstats.com 2Q 2012 2013 © copyright
2013 © copyright
MARKET SHARE
SAMSUNG APPLE LG MOTOROLA HTC OTHERS
comscore2012
26,3% 17,8% 17,6% 11% 6% OTHERS
2013 © copyright
THANK YOU
TECHCROUNCH.COM COMSCORE FORBES USA GRABSTATS.COM TALKANDROID.COM MACMAGAZINE.COM MASHABLE.COM BUSINESS INSIDER MEIOBIT.COM.BR GIZMODO.COM STRATEGIC ANALYTICS 2012 TELECO BRAZIL MONITORMERCANTIL.COM.BR
SOURCE
WILLERSON.PUNDRICH CREATIVE/PLANNER/FREAK/WILD/WIERD [email protected]
2013 © copyright
Fb.com/willerson.com