The ‘E’ in MARRIAG

Group 12Shilpa Gautam (09BM8085)Pawan Giri (09BM8070)Sujit Singh (09BM8054)Sameer Sharma (09BM8044)

Web 2.0 is not a type of technology, it’s just a

Marketing Term

What is Web 2.0

Web 1.0 allowed information to be published in new ways.

Web 2.0 allowed information to be shared in new ways.

Web 2.0 is about making connections

Once upon a time……..

Now Matrimony 2.0

Current scenarioMatrimonial sites -13th most popular online activityOver 12 million Indians.

50% members live in the five metros79% members are well-qualified

Organized matrimonial business in India Rs 1,000 crore (Rs 10 billion).

In a country of 1.12 billion people,Internet users - 45 million. 6 million to 8 million are seeking future mates online.

Top countries searching for matrimonial:

Main Players

Growth Potential

50% growth rate in marriage site sector.Acc. to US-based Empower Research, the online matrimony industry in India may reach 21 million registrations with revenues of $63 million by 2010-2011Current Internet growth rate: 25% to 30% YOY

Services:Verification and stamping of profilesOnline dating servicesAstrological/Horoscopes matchingWedding planning servicesHoneymoon packagesSending gifts, cards etcProviding online counseling

Features:Country specific orientationMatchmaking as per: Community, Religion, Country, Occupation

Services and Features

First to launch in marketThe name is short and simple and most relevantLargest NRI audience. Nice secure feel about it Simple search Dynamic testimonialShaaditimes.com – A Wedding Portal of sortsReceive payment at homeCool site

Group of 15 portalsExtremely popular amidst South Indians and for other regional services A reason why someone would visit BM before Shaadi is:

- Good advertising by BM- Word of Mouth

The Search is again simple and efficient. Displays results without having to register Too aggressive while Marketing themselvesISO 9001:2000 certificationMatrimony Xpress: blogging platform*

JeevanSathi comes from the stable of InfoEdge, i.e. it is a Naukri.com group companyMost traffic at least in India Too many paid membership options

Promoted by TimesGroupLeading off-line matrimonial serviceGreat position to be eventual leaders if they can utilize the newspaper matrimonial classifieds Simple tactic –

show the benefit of a free listing on SimplyMarry.com when a person buys a listing for the matrimonial classified in the newspaper , later on try to convert him into a paid online customer

Competitor Analysis

Popularity - Internationally and amidst NRI’sPercentage traffic from various countries

Shaadi BM Jeevansathi SimplyMarry

India 53.1 72.5 80.5 63.2

USA 11.5 4.6 3.1 4.5

UK 6.2 - - 2.9

UAE 3.5 4.0 2.4 10.6

Traffic rank in various countries

India 31 28 94 241

USA 1646 11108 28734 51292

UAE 276 693 1287 1260

Site visit and traffic summary:

Demographic and Traffic Data:

Model of online matrimonial sites• Large database where individuals post their details.

• Online search for individuals.

•While searching is generally open to public and is free, portals generally require a subscription or membership if one wishes to contact a person listed in the database.

•The subscription fee ranges from $10 for a “basic” membership to hundreds of dollars depending on the services being provided.

•Most Indian portals charged anywhere between Rs 500 and Rs 1,000.

1. Revenue from other Partner Sites

-- Promote Shaadi.com exclusively by introducing a matrimonial channel for your website.

-- Add a Shaadi.com banner and a text link within the first scroll of your homepage and on relevant pages of your website, where you can drive traffic to Shaadi.com

-- Deliver 500 free profiles per month to Shaadi.com

2. Revenue from Individuals

-- Profile Upload Charges

-- Searched Profile Download Charges

Thanks