BudgetBeauty SILVER AcademyA franchise promotion presentation

Date: 10.10.2013

Background● Grooming is a fast growing, recession proof industry that enjoys over 10%

YOY growth.

● Zafar Khan promoter of BudgetBeauty brand has over 25 years business

experience, first as an business consultant then as an very successful

entrepreneur.

● BudgetBeauty Private Limited is an company constituted and headquarted in

Mumbai, India.

● BudgetBeauty began its business operation in June 2013 and in few short

months has built 2 franchised centres in Mumbai.

● BudgetBeauty plans to build a global chain of salons and academies in next

few years.

● BudgetBeauty as a company is professionally managed.

● BudgetBeauty Silver Academy will provide vocational education to school

dropouts.

A mark of value for money services.

You will need 1000 sq ft space on ground floor with sign board being visible from busy main road.

Ideally BudgetBeauty Academy should be built near a local bus terminus/ local railway station. Or anywhere else where students can easily travel to and fro.

You will get not only city students but 50% turn up from distant suburbs making connectivity a key factor in place selection.

27 million children in India, who joined in Class I in 1993, only 10 million of them reached Class X, School dropout numbers are not small in India. BudgetBeauty in alignment with HRD Ministry’s objectives of facilitating learning of minimum employable skill (MES) offers short, intensive, hands-on courses at affordable fees to school dropouts VIIIth standard onwards.

Business Concept

Competitive business advantage.● BudgetBeauty is developing a chain of

academies and salons that will readily absorb BudgetBeauty Silver Certified students.

● BudgetBeauty promoter Mr. Zafar Khan has over 25 years of experience in building vocational institute brands.

● Short, low cost courses, with opportunity to find jobs in own chain/ assistance provided to set up own practice/ find job in other branded salon chains in India and Overseas.

Target customer profile

● Millions of school Dropouts VIII th Pass● Uncertified Hair and Beauty Practicing

Professionals.● Prospective Hair and Beauty Teachers..

A picture of students learning to design hair and shape eyebrows.. Picture only for activity depiction.

BudgetBeauty Students learn to cleanse, nourish and design hairstyles to suit occasions and moods of the wearer. Special care is taken to teach not only generic hair formulations but also latest branded products application.

BudgetBeauty course methodology: SEE then DO then Test same day.

BudgetBeauty uses video based lesson followed by guided practical followed by same day test.

Course Fees: Rs 5000/- pm.

BudgetBeauty Beginners MES Course: Easily affordable and sustainable by modest

income group parents.Course Duration: 6 Months. Payment schedule 2 EMI

paid upfront at time of enrolment

Brand positioning.1. BudgetBeauty as the name suggest stands for

beauty services provided in a budget.2. BudgetBeauty as a brand stands for ‘Value-for-

money-concept.3. The business concept behind BudgetBeauty is

LESS FOR LESS. (Cut frills and pass benefit to end customers).

TechnologyTo distribute expensive resources as sharing of live lectures by various experts covering technical, soft skills, spoken English language used in salons via video conferencing. We will bridge the gap between Mumbai and other parts of India.

List of courses offered1. Beginners MES Course.2. Modular Workshops 1 to 7 days covering any

one aspect of specialised skill to be learnt.a. Perming.b. Rebonding.c. Bridal Hairstyling.d. Advance blow dryingetc..

Staffing NeedYou will need to employ on senior hair trainer and one senior beauty trainer.You will also need a common assistant to both.Franchisee owner/recruited manager could handle course sales, promotion, fee payment, reporting, tie-ups and local placements.

Gross total salary budget: Rs. 50,000/-pm

Target PlaceYour lease rent target is Rs 50,000/- per month with space being approx 1000 sq feet on ground floor with high visibility.

While selecting space ensure it has a very high level of connectivity like bus terminus/ railways station. Best to be within 3 km/walking distance from place of connectivity.

Trainers Training PoliciesIt is mandatory that staff hired for BudgetBeauty Academy are screened, graded, and trained by BudgetBeauty Corporate Office Offsite/Onsite.

If need be, we will depute our corporate trainers from Mumbai however the franchisee will need to fly them down and bear other incidental cost.

Architectural drawingsThe corporate office provides standard architectural drawing as part of the package.The franchisee needs to get the target premises measured and measurements converted to an Autocad drawing at their end. They also need to take pictures of premises externally and internally.Empanelled design and design audit architects list will be provided the franchisee will need to source their design adaptation from them upon paying recommended design adaptation and design audit fees.

Brand CommunicationMarketing, Advertising, Sales Promotion are to be carried out in accordance the franchisers brand rule book. Pre-press/Pre-fabrication advertising design and artworks are provided upon request and as per need of the franchisee partner and without any extra cost.

Franchisee is expected to publish one advertisement from provided artwork in their local daily announcing the inauguration of their salon.

Banners, newspaper leaflet inserts, participation in local events etc would create consumer pull.

Your successful students, will find employment with branded salon chains, five star hotel salons, club salons and also find jobs overseas. Picture taken at BudgetBeauty Orange Salon 2013.

BudgetBeauty Silver Academy is in process of tying up with French Fashion Stylists keep updated BudgetBeauty Hair Design Courses from time to time. The French angle increases the value of BudgetBeauty Certified students.

Time-LineIt takes around 60 days from date of payment realisation to building and inugurating your Academy.

For staffing please inform 30 days prior to inauguration.

It takes around 15 days to complete legalities, produce your interior floor plan balance time you will need to find proper local fabricator and get your academy built in another 45 days.

Our requirements:1. You should be willing to make necessary capital investments.2. Be in a position to operate your Academy according to our rules and

regulation on a day to day basis to provide common touch and feel to other BudgetBeauty Academies coming up at Mumbai..

Description Amount Comment

Franchise Establishment Fees 4 Lac Paid once prior to contract signing.

Territory Reservation Deposit 1 Lac Refundable and non interest bearing.

Royalty Payment 15% of sales receipt

You will need to make provisions for lease rental deposit, cost of interior, cost of tools and equipment. Pan-India average to build a BudgetBeauty SILVER Academy is around Rs 12.5 Lacs all said and done till Inauguration which completes Phase I. In Phase II you will incur only operational expenses. Breakup provided upon contract signing.

Contract period is 5 years, renewable upon mutual consent and by paying franchise renewal fees of Rs 2 Lacs to acquire renewal of next tenure of 5 years.

Profit estimationDescription Amount Comment

Pan-India average sales

2.38 Lac pm To arrive at projected steady state sales it would take around 18 months.

Average Monthly Operating Expenses.

1.71 lac pm Includes all kinds of operating costs, such as salary, rent, electricity, royalty, mainrenance, phone, stationary and refreshments.

Profit Estimation 0.67 Lac pm Profit before taxes.

Detailed break up provided upon signing of contract. We have considered as 50% utilised capacity to optimum capacity.

Serious effort will be made by BudgetBeauty placement cell to place certified students in Branded and Local Salons. Students would also get offers from BudgetBeauty Orange Salon chain and BudgetBeauty Emerald Salon chain for well paying jobs.

Franchisee partner would make effort to place certified students in their own city.

WE MAKE CAREERS HAPPEN

Photo gallery1 2

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1. BudgetBeauty Promoter Mr. Zafar Khan Mobile: 09167332890 2. BudgetBeauty Mascot. 3. Terence Lewis inaugurates and gets maiden haircut at BudgetBeauty Orange Salon. 4 Terence Lewis at a Bollywood function

Photo gallery

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1. Customers que up for promotional haircut at just inaugurated BudgetBeauty Orange Salon at Growel 101 Mall. Mumbai on Sept 2013. 2. Franchisee partner Steven, Bollywood Choreographer Terence Lewis. 3. Terence Lewis franchisee and his staff. 4 BudgetBeauty Orange as seen from Mumbai’s largest BigBazaar Department Store.

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Photo gallery

Proud BudgetBeauty Orange Hairstylist shows off his mark with splendour at Mumbai. 2013

BudgetBeauty Orange Staff Celeberate their grand success...301 haircuts in a single day from 11 styling chairs. BudgetBeauty Mascot in solid 3D looks on.

BudgetBeauty Hair Technician at work in Mumbai

Zafar Khan,CMD of BudgetBeauty Private Limited, incorporated in Mumbai. Also heads Sarto Bespoke Tailoring Private Limited, Mumbai.

Zafar has over 25 years of experience in building up vocational institute chains.

Become BudgetBeauty Silver Academy Owner