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Michael Kors Digital Strategy
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M I C H AE L KO R S D I G I TA L S T RAT E GY
MEGAN BAUGHMAN
via Eye the Look
B I G I D E A
• Use:
via Instagram
I N S TAG RA M
• Colorful, creative photos
• Visual sites show handbags in an interesting way
via Instagram
P I N T E R E S T
• Showing how Michael Kors bags works with outfits gets women excited to buy the bag
via Pinterest
T W I TT E R
• Hashtags gets people talking/interacting
• #WhatsInYourKors
via Twitter
TA R G E T A U D I E N C E
• Like and buy designer handbags
• Converting “knock-off” consumers to “real thing” consumers
via Fabsugar
KE Y PE RF O R M A N CE IN D I CAT O RS ( K P I )
• Lead-to-customer conversion rate
• Accessible site over mobile platforms
• Increase in salesvia mylifestylenews
BU D G E T
• Social Media - $5,200/month
• Strategy Set-Up - $2,000/month
• Management - $2,000/month
• Pay-Per-Click - $250,000/month
• Merging with Existing - $12,000/total
TOTAL BUDGET: $271,000/month
S UM M A RY
• Keeping and creating new clientele
• Visual social media sites
• Large budget for a billion dollar company
via fashionadexplorer.com