Digital Strategy by Kayla Knitter

Goal of Digital Strategy

• To sell 500,000 Michael Kors Holiday Line items between Thanksgiving Day and New Years Eve.

Target Market

• Men and Women ages 30-50 looking for reliable and fashionable accessories and clothing

Social Media

• Fan Contests and Giveaways (Pinterest)• Interact with Customers (Twitter/ Facebook) • Post discounts exclusively for Social Media

Followers (All Platforms)• Free/ Paid Advertisement Options

Social Media Continued

Internet Marketing

• Google AdWords• Facebook,Twitter and Instagram

sponsored posts

Budget

• $3,000 daily to Social Media Advertising• $3,000 daily to Internet Advertising

Budget continued

• $100,000 monthly towards magazine and billboard advertising

• $500,000 yearly towards TV Advertising

Celebrity Endorsers