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Student design project for MFG 200 at Saddleback College, Mission Viejo, CA
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MerCruiser Modular Marine Water Pump
Project
Problem Identified
• Prolong the life of a MerCruiser water pump
• Make a repairable not replaceable pump
• Decrease time in repair shops
• Pump is repairable
• Cheaper to repair than to buy brand new
• Easier maintenance of pump
Benefits Of a Modular Pump
• There are a little over 220,000 MerCruiser V8 engine
made from 1997 till today in the United States*
• Anyone with a MerCruiser V8 made from 97-on
• Marine service shops
* Mediadirection1.com
Market
• Factory made cast brass pump
• Used pumps
Current Products
Product Objectives
• Create a modular water pump based of stock pump
• Retain as many of the original parts as possible
• Replaceable wear plates
• Dependable and low maintenance
Pricing
•Stock pump: $516.58 + $150 labor (Dealer: $309.95)
•Modular pump: $362.75 + $150 labor (Dealer: $217.65)
•Modular pump Center kit: $180.00 + $150 labor (Dealer:
$108.00) Center section, impeller, wear plates & gaskets
•Modular pump kit: 76.05 + $150 labor (Dealer: $45.63)
Impeller, wear plates & gaskets
Prototype
Cast in brass
Complete Product
Business Plan
•Number of units: 10,000
•Raw Material: 4 lbs. @ $1.67 = $6.68, $66,800
•Parts, labor + Fixed costs $65.82 per unit, $658,200
•Total per unit cost: $72.55 @ 10,000 = $725,000
•Fixed Costs First Year:
•Molds & Tooling: ($75,000)
•Rent, Utilities, Marketing & Packaging: ($150,000)
•Total First Year Cost: $725,000
Q&A