© MOMENTUM WORLDWIDE 2014: IN CONFIDENCE. THIS DOCUMENT MAY NOT BE DISTRIBUTED OR COPIED WITHOUT PRIOR CONSENT.

OMMA CHICAGO | ART & SCIENCE OF DIGITAL ADVERTISING

VIRTUAL REALITY AND THE NEXT SHOPPING EXPERIENCE | KEEPING IT REAL

27/OCTOBERMATT DENTEN, EXECUTIVE CREATIVE DIRECTOR MELISSA HAMILTON, DIRECTOR OF INTEGRATED

PRODUCTION

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KEEPING IT REAL

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MATT DENTEN MELISSA HAMILTON

EXECUTIVE CREATIVE DIRECTOR

DIRECTOR INTEGRATED PRODUCTION & TECHNOLOGY

PREDICTING THE FUTURE

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TRADITIONALLY, AGENCIES HAD ONE OPPORTUNITY FOR PERFECT DELIVERY.

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TIME

TECH

NO

LOG

Y

> COMPLEXITY

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EXPERIENTIAL IS STILL ABOUT MAKING ONE

SHOT TO GET IT RIGHT

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AND FOR SHOPPERS SOME THINGS HAVEN’T REALLY CHANGED

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ADVERTISING IS FAKEEXPERIENCES ARE REAL

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VR MAKES

THE REAL FAKE

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THE EXPERIENCE ITSELF IS REAL

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WE WANT IT TO BE REAL

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ADVERTISING VS. ART THE INTENT TO

PERSUADE

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ALTERING REALITY

IS PERSUASION

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VR IS OUR CHANCE TO GET IT RIGHT

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IS THIS THE END?

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VALUE HUMAN INTERACTION OVER TECH INNOVATIONS

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EXPERIENCE IS WHATCONNECTS US ALL

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technologists, engineers, fabricators,

producers, studio, compliance,

retail space designer

EXPERIENCE IS THE PRODUCT

IF A BRAND IS A METAPHOR FOR A STORY…

strategists, art directors, copywriters,

visual designers

STORY TELLER

S

TELLING THAT STORY IN REAL-TIME, LEVERAGING THE LINKAGES BETWEEN THE CUSTOMER, THEIR INTERESTS,

THEIR AGENTS AND THE ECONOMIC OPPORTUNITY

FOR THE BRAND.STORY MAKER

S

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MAKE SOMETHINGMAKING ANYTHINGINSPIRES EVERYTHING

© MOMENTUM WORLDWIDE 2014: IN CONFIDENCE. THIS DOCUMENT MAY NOT BE DISTRIBUTED OR COPIED WITHOUT PRIOR CONSENT.

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