BRAGI CES 2017 INFORMATION GUIDE

BRAGI - CES 2017 BOOTH LOCATION

TECH WEST Venetian Tower – Suite 30-132 and Suite 30-134 3355 S Las Vegas Blvd. Las Vegas, NV 89109 P: 702-414-1000

BRAGI - CES 2017 INFORMATION & HIGHLIGHTS

ATTENDING EXECUTIVES Nikolaj Hviid – Founder & Chief Executive Officer Anders Jenmalm – Chief Procurement Officer & Chief Supply Chain Officer Darko Dragicevic – Executive Vice President, Partners & Solutions David Hogan – Chief Sales Officer Jarrod Jordan – Chief Marketing Officer For meeting requests with Bragi executives, please contact Jake Duhaime at jake.duhaime@bragi.com, or by phone at 1-617-285-8087. HIGHLIGHTS 1) Hands on with The Headphone CES will be the first opportunity for the tech community to physically touch and experience The Headphone. Bragi’s second product offers smooth sound, bangin’ bass, up to 6h of battery life in a single charge and the best Bluetooth connectivity of any truly wireless earbud on the market. 2) The Dash embraces personal customization “Will it fall out?” is one of the most commonly asked questions for anyone buying a truly wireless earbud. With multiple FitSleeves in each box, The Dash made it a point to put those concerns to rest. But each ear is different, unique to the person who possesses it. That’s why Bragi and Comply have developed Foam Tips for The Headphone. These Foam Tips allow for a personalized fit, forming to a user’s ear over time. This results in more dynamic sound and an overall improved user experience. 3) Bragi KUI (Kinetic User Interface) The Dash has an updatable OS that saw three major updates in 2016. None bigger than the introduction of a Kinetic User Interface, which allows the user to

become the device, controlling it without physically needing to make contact. For example, access Siri or Google Voice with just the tap of your cheek, accept phone calls with a nod of the head, or Shake to Skip a track if you don’t like the song. 4) Fourth Platform We at Bragi have always seen The Dash as a powerful microcomputer loaded with sensors and speakers. It just happens to fit into one’s ear. Having developed and experimented with countless features for Hearable technology, Bragi views the industry as an opportunity to embrace freedom of movement, while reducing our dependency on smart phones. We prefer to look up, not down, seeing this as a natural way of communication. 5) Two Different User Types With the introduction of The Headphone, Bragi is starting to see two clearly defined user types. The Dash has thrived with athletes who enjoy 4GB of internal music storage, fitness tracking capabilities and an on-the-run charger. The Headphone is designed for audiophiles who crave a high-quality streaming experience with long-lasting battery life. Athletes who have embraced The Dash include Mike Modano (Hockey), Bethany Hamilton (Surfing), Hannah Teter (Snowboarding), Melissa Henderson (Soccer), Matt Barkley (Football) and many others. 6) Unique Partnerships Bragi has teamed up with IBM Watson to transform the way people interact, communicate and collaborate in the workplace. By bringing Watson to The Dash, users will be able to use the device to do everything from receive instructions, communicate with co-workers, keep tabs on their wellbeing and safety, even potential language translation capabilities. For 2017 Bragi plans to significantly expand the partner ecosystem, going beyond B2B and the work environment to include consumer areas like communication, music, sports/ health, gaming and commerce. 7) The Kickstarter Grows Up Once the largest Kickstarter in European history with 15,998 backers, Bragi now

operates in four cities (Munich, Hong Kong, Chicago and New York) with nearly 200 employees. The number of employees on staff has doubled since our CES appearance last year. 8) Awards & Accolades The Dash was named 2016 Hearable of the Year by Wareable and Bragi was named Best B2C Scale Up at the 2016 DT50 Awards. At CES 2015, Bragi was awarded the Best Innovation Award, while the Dash was still in development 9) Industry Innovators Since its founding, Bragi has led an industry that never existed before (Hearables) and become a market leader in one that had (Wearables). We will continue to innovate in 2017 with new products, features, partnerships and approaches to the evolving Hearables/Wearables marketplace.

IMAGE: Bragi was named Wareable Magazine’s Hearable of the Year for 2016