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A high level presentation demonstrating the importance of setting clear objectives, goals and KPI's for your social media marketing initiatives.
Citation preview
Measuring the Success of Your Social Media Initiatives
hellip
mike
kuja-what
kujawski
pronounced cooh-jaw-ski in english or
cooh-yav-ski in polish
born in Paris
childhood in Algeria
nature freak
commerce grad
partier
die-hard skier
part extrovert
part introvert
optimist
just married
what about work
about us
founded in 2005 head office in Ottawa
focus on strategy before tactics
innovative solutions
highly-skilled network of associates
entire team driven by passion
public sector marketing think tank
performance measurement freaks
marketing
is not advertising
itrsquos a process and set of tools
wrapped in a philosophy for helping an organization do
what it wants to do
what`s my niche
in other wordshellip
people
relationships
technology
there is too much focus on thehellip
ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo
- Michael Scott
todayrsquos talkhellip
Measuring the Success of Your Social Media Initiatives
Who has
timefor this stuff
not just the teens
not just the geeks
not just the net gen
the global internet population is
17 BILLION
900 millionpeople will visit one of these 5 sites todayhellip
the race is on
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
hellip
mike
kuja-what
kujawski
pronounced cooh-jaw-ski in english or
cooh-yav-ski in polish
born in Paris
childhood in Algeria
nature freak
commerce grad
partier
die-hard skier
part extrovert
part introvert
optimist
just married
what about work
about us
founded in 2005 head office in Ottawa
focus on strategy before tactics
innovative solutions
highly-skilled network of associates
entire team driven by passion
public sector marketing think tank
performance measurement freaks
marketing
is not advertising
itrsquos a process and set of tools
wrapped in a philosophy for helping an organization do
what it wants to do
what`s my niche
in other wordshellip
people
relationships
technology
there is too much focus on thehellip
ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo
- Michael Scott
todayrsquos talkhellip
Measuring the Success of Your Social Media Initiatives
Who has
timefor this stuff
not just the teens
not just the geeks
not just the net gen
the global internet population is
17 BILLION
900 millionpeople will visit one of these 5 sites todayhellip
the race is on
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
mike
kuja-what
kujawski
pronounced cooh-jaw-ski in english or
cooh-yav-ski in polish
born in Paris
childhood in Algeria
nature freak
commerce grad
partier
die-hard skier
part extrovert
part introvert
optimist
just married
what about work
about us
founded in 2005 head office in Ottawa
focus on strategy before tactics
innovative solutions
highly-skilled network of associates
entire team driven by passion
public sector marketing think tank
performance measurement freaks
marketing
is not advertising
itrsquos a process and set of tools
wrapped in a philosophy for helping an organization do
what it wants to do
what`s my niche
in other wordshellip
people
relationships
technology
there is too much focus on thehellip
ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo
- Michael Scott
todayrsquos talkhellip
Measuring the Success of Your Social Media Initiatives
Who has
timefor this stuff
not just the teens
not just the geeks
not just the net gen
the global internet population is
17 BILLION
900 millionpeople will visit one of these 5 sites todayhellip
the race is on
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
kujawski
pronounced cooh-jaw-ski in english or
cooh-yav-ski in polish
born in Paris
childhood in Algeria
nature freak
commerce grad
partier
die-hard skier
part extrovert
part introvert
optimist
just married
what about work
about us
founded in 2005 head office in Ottawa
focus on strategy before tactics
innovative solutions
highly-skilled network of associates
entire team driven by passion
public sector marketing think tank
performance measurement freaks
marketing
is not advertising
itrsquos a process and set of tools
wrapped in a philosophy for helping an organization do
what it wants to do
what`s my niche
in other wordshellip
people
relationships
technology
there is too much focus on thehellip
ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo
- Michael Scott
todayrsquos talkhellip
Measuring the Success of Your Social Media Initiatives
Who has
timefor this stuff
not just the teens
not just the geeks
not just the net gen
the global internet population is
17 BILLION
900 millionpeople will visit one of these 5 sites todayhellip
the race is on
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
born in Paris
childhood in Algeria
nature freak
commerce grad
partier
die-hard skier
part extrovert
part introvert
optimist
just married
what about work
about us
founded in 2005 head office in Ottawa
focus on strategy before tactics
innovative solutions
highly-skilled network of associates
entire team driven by passion
public sector marketing think tank
performance measurement freaks
marketing
is not advertising
itrsquos a process and set of tools
wrapped in a philosophy for helping an organization do
what it wants to do
what`s my niche
in other wordshellip
people
relationships
technology
there is too much focus on thehellip
ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo
- Michael Scott
todayrsquos talkhellip
Measuring the Success of Your Social Media Initiatives
Who has
timefor this stuff
not just the teens
not just the geeks
not just the net gen
the global internet population is
17 BILLION
900 millionpeople will visit one of these 5 sites todayhellip
the race is on
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
childhood in Algeria
nature freak
commerce grad
partier
die-hard skier
part extrovert
part introvert
optimist
just married
what about work
about us
founded in 2005 head office in Ottawa
focus on strategy before tactics
innovative solutions
highly-skilled network of associates
entire team driven by passion
public sector marketing think tank
performance measurement freaks
marketing
is not advertising
itrsquos a process and set of tools
wrapped in a philosophy for helping an organization do
what it wants to do
what`s my niche
in other wordshellip
people
relationships
technology
there is too much focus on thehellip
ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo
- Michael Scott
todayrsquos talkhellip
Measuring the Success of Your Social Media Initiatives
Who has
timefor this stuff
not just the teens
not just the geeks
not just the net gen
the global internet population is
17 BILLION
900 millionpeople will visit one of these 5 sites todayhellip
the race is on
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
nature freak
commerce grad
partier
die-hard skier
part extrovert
part introvert
optimist
just married
what about work
about us
founded in 2005 head office in Ottawa
focus on strategy before tactics
innovative solutions
highly-skilled network of associates
entire team driven by passion
public sector marketing think tank
performance measurement freaks
marketing
is not advertising
itrsquos a process and set of tools
wrapped in a philosophy for helping an organization do
what it wants to do
what`s my niche
in other wordshellip
people
relationships
technology
there is too much focus on thehellip
ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo
- Michael Scott
todayrsquos talkhellip
Measuring the Success of Your Social Media Initiatives
Who has
timefor this stuff
not just the teens
not just the geeks
not just the net gen
the global internet population is
17 BILLION
900 millionpeople will visit one of these 5 sites todayhellip
the race is on
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
commerce grad
partier
die-hard skier
part extrovert
part introvert
optimist
just married
what about work
about us
founded in 2005 head office in Ottawa
focus on strategy before tactics
innovative solutions
highly-skilled network of associates
entire team driven by passion
public sector marketing think tank
performance measurement freaks
marketing
is not advertising
itrsquos a process and set of tools
wrapped in a philosophy for helping an organization do
what it wants to do
what`s my niche
in other wordshellip
people
relationships
technology
there is too much focus on thehellip
ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo
- Michael Scott
todayrsquos talkhellip
Measuring the Success of Your Social Media Initiatives
Who has
timefor this stuff
not just the teens
not just the geeks
not just the net gen
the global internet population is
17 BILLION
900 millionpeople will visit one of these 5 sites todayhellip
the race is on
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
partier
die-hard skier
part extrovert
part introvert
optimist
just married
what about work
about us
founded in 2005 head office in Ottawa
focus on strategy before tactics
innovative solutions
highly-skilled network of associates
entire team driven by passion
public sector marketing think tank
performance measurement freaks
marketing
is not advertising
itrsquos a process and set of tools
wrapped in a philosophy for helping an organization do
what it wants to do
what`s my niche
in other wordshellip
people
relationships
technology
there is too much focus on thehellip
ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo
- Michael Scott
todayrsquos talkhellip
Measuring the Success of Your Social Media Initiatives
Who has
timefor this stuff
not just the teens
not just the geeks
not just the net gen
the global internet population is
17 BILLION
900 millionpeople will visit one of these 5 sites todayhellip
the race is on
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
die-hard skier
part extrovert
part introvert
optimist
just married
what about work
about us
founded in 2005 head office in Ottawa
focus on strategy before tactics
innovative solutions
highly-skilled network of associates
entire team driven by passion
public sector marketing think tank
performance measurement freaks
marketing
is not advertising
itrsquos a process and set of tools
wrapped in a philosophy for helping an organization do
what it wants to do
what`s my niche
in other wordshellip
people
relationships
technology
there is too much focus on thehellip
ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo
- Michael Scott
todayrsquos talkhellip
Measuring the Success of Your Social Media Initiatives
Who has
timefor this stuff
not just the teens
not just the geeks
not just the net gen
the global internet population is
17 BILLION
900 millionpeople will visit one of these 5 sites todayhellip
the race is on
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
part extrovert
part introvert
optimist
just married
what about work
about us
founded in 2005 head office in Ottawa
focus on strategy before tactics
innovative solutions
highly-skilled network of associates
entire team driven by passion
public sector marketing think tank
performance measurement freaks
marketing
is not advertising
itrsquos a process and set of tools
wrapped in a philosophy for helping an organization do
what it wants to do
what`s my niche
in other wordshellip
people
relationships
technology
there is too much focus on thehellip
ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo
- Michael Scott
todayrsquos talkhellip
Measuring the Success of Your Social Media Initiatives
Who has
timefor this stuff
not just the teens
not just the geeks
not just the net gen
the global internet population is
17 BILLION
900 millionpeople will visit one of these 5 sites todayhellip
the race is on
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
part introvert
optimist
just married
what about work
about us
founded in 2005 head office in Ottawa
focus on strategy before tactics
innovative solutions
highly-skilled network of associates
entire team driven by passion
public sector marketing think tank
performance measurement freaks
marketing
is not advertising
itrsquos a process and set of tools
wrapped in a philosophy for helping an organization do
what it wants to do
what`s my niche
in other wordshellip
people
relationships
technology
there is too much focus on thehellip
ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo
- Michael Scott
todayrsquos talkhellip
Measuring the Success of Your Social Media Initiatives
Who has
timefor this stuff
not just the teens
not just the geeks
not just the net gen
the global internet population is
17 BILLION
900 millionpeople will visit one of these 5 sites todayhellip
the race is on
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
optimist
just married
what about work
about us
founded in 2005 head office in Ottawa
focus on strategy before tactics
innovative solutions
highly-skilled network of associates
entire team driven by passion
public sector marketing think tank
performance measurement freaks
marketing
is not advertising
itrsquos a process and set of tools
wrapped in a philosophy for helping an organization do
what it wants to do
what`s my niche
in other wordshellip
people
relationships
technology
there is too much focus on thehellip
ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo
- Michael Scott
todayrsquos talkhellip
Measuring the Success of Your Social Media Initiatives
Who has
timefor this stuff
not just the teens
not just the geeks
not just the net gen
the global internet population is
17 BILLION
900 millionpeople will visit one of these 5 sites todayhellip
the race is on
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
just married
what about work
about us
founded in 2005 head office in Ottawa
focus on strategy before tactics
innovative solutions
highly-skilled network of associates
entire team driven by passion
public sector marketing think tank
performance measurement freaks
marketing
is not advertising
itrsquos a process and set of tools
wrapped in a philosophy for helping an organization do
what it wants to do
what`s my niche
in other wordshellip
people
relationships
technology
there is too much focus on thehellip
ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo
- Michael Scott
todayrsquos talkhellip
Measuring the Success of Your Social Media Initiatives
Who has
timefor this stuff
not just the teens
not just the geeks
not just the net gen
the global internet population is
17 BILLION
900 millionpeople will visit one of these 5 sites todayhellip
the race is on
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
what about work
about us
founded in 2005 head office in Ottawa
focus on strategy before tactics
innovative solutions
highly-skilled network of associates
entire team driven by passion
public sector marketing think tank
performance measurement freaks
marketing
is not advertising
itrsquos a process and set of tools
wrapped in a philosophy for helping an organization do
what it wants to do
what`s my niche
in other wordshellip
people
relationships
technology
there is too much focus on thehellip
ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo
- Michael Scott
todayrsquos talkhellip
Measuring the Success of Your Social Media Initiatives
Who has
timefor this stuff
not just the teens
not just the geeks
not just the net gen
the global internet population is
17 BILLION
900 millionpeople will visit one of these 5 sites todayhellip
the race is on
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
about us
founded in 2005 head office in Ottawa
focus on strategy before tactics
innovative solutions
highly-skilled network of associates
entire team driven by passion
public sector marketing think tank
performance measurement freaks
marketing
is not advertising
itrsquos a process and set of tools
wrapped in a philosophy for helping an organization do
what it wants to do
what`s my niche
in other wordshellip
people
relationships
technology
there is too much focus on thehellip
ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo
- Michael Scott
todayrsquos talkhellip
Measuring the Success of Your Social Media Initiatives
Who has
timefor this stuff
not just the teens
not just the geeks
not just the net gen
the global internet population is
17 BILLION
900 millionpeople will visit one of these 5 sites todayhellip
the race is on
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
marketing
is not advertising
itrsquos a process and set of tools
wrapped in a philosophy for helping an organization do
what it wants to do
what`s my niche
in other wordshellip
people
relationships
technology
there is too much focus on thehellip
ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo
- Michael Scott
todayrsquos talkhellip
Measuring the Success of Your Social Media Initiatives
Who has
timefor this stuff
not just the teens
not just the geeks
not just the net gen
the global internet population is
17 BILLION
900 millionpeople will visit one of these 5 sites todayhellip
the race is on
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
itrsquos a process and set of tools
wrapped in a philosophy for helping an organization do
what it wants to do
what`s my niche
in other wordshellip
people
relationships
technology
there is too much focus on thehellip
ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo
- Michael Scott
todayrsquos talkhellip
Measuring the Success of Your Social Media Initiatives
Who has
timefor this stuff
not just the teens
not just the geeks
not just the net gen
the global internet population is
17 BILLION
900 millionpeople will visit one of these 5 sites todayhellip
the race is on
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
what`s my niche
in other wordshellip
people
relationships
technology
there is too much focus on thehellip
ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo
- Michael Scott
todayrsquos talkhellip
Measuring the Success of Your Social Media Initiatives
Who has
timefor this stuff
not just the teens
not just the geeks
not just the net gen
the global internet population is
17 BILLION
900 millionpeople will visit one of these 5 sites todayhellip
the race is on
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
in other wordshellip
people
relationships
technology
there is too much focus on thehellip
ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo
- Michael Scott
todayrsquos talkhellip
Measuring the Success of Your Social Media Initiatives
Who has
timefor this stuff
not just the teens
not just the geeks
not just the net gen
the global internet population is
17 BILLION
900 millionpeople will visit one of these 5 sites todayhellip
the race is on
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
people
relationships
technology
there is too much focus on thehellip
ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo
- Michael Scott
todayrsquos talkhellip
Measuring the Success of Your Social Media Initiatives
Who has
timefor this stuff
not just the teens
not just the geeks
not just the net gen
the global internet population is
17 BILLION
900 millionpeople will visit one of these 5 sites todayhellip
the race is on
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
relationships
technology
there is too much focus on thehellip
ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo
- Michael Scott
todayrsquos talkhellip
Measuring the Success of Your Social Media Initiatives
Who has
timefor this stuff
not just the teens
not just the geeks
not just the net gen
the global internet population is
17 BILLION
900 millionpeople will visit one of these 5 sites todayhellip
the race is on
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
technology
there is too much focus on thehellip
ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo
- Michael Scott
todayrsquos talkhellip
Measuring the Success of Your Social Media Initiatives
Who has
timefor this stuff
not just the teens
not just the geeks
not just the net gen
the global internet population is
17 BILLION
900 millionpeople will visit one of these 5 sites todayhellip
the race is on
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
there is too much focus on thehellip
ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo
- Michael Scott
todayrsquos talkhellip
Measuring the Success of Your Social Media Initiatives
Who has
timefor this stuff
not just the teens
not just the geeks
not just the net gen
the global internet population is
17 BILLION
900 millionpeople will visit one of these 5 sites todayhellip
the race is on
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo
- Michael Scott
todayrsquos talkhellip
Measuring the Success of Your Social Media Initiatives
Who has
timefor this stuff
not just the teens
not just the geeks
not just the net gen
the global internet population is
17 BILLION
900 millionpeople will visit one of these 5 sites todayhellip
the race is on
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
todayrsquos talkhellip
Measuring the Success of Your Social Media Initiatives
Who has
timefor this stuff
not just the teens
not just the geeks
not just the net gen
the global internet population is
17 BILLION
900 millionpeople will visit one of these 5 sites todayhellip
the race is on
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
Measuring the Success of Your Social Media Initiatives
Who has
timefor this stuff
not just the teens
not just the geeks
not just the net gen
the global internet population is
17 BILLION
900 millionpeople will visit one of these 5 sites todayhellip
the race is on
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
Who has
timefor this stuff
not just the teens
not just the geeks
not just the net gen
the global internet population is
17 BILLION
900 millionpeople will visit one of these 5 sites todayhellip
the race is on
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
not just the teens
not just the geeks
not just the net gen
the global internet population is
17 BILLION
900 millionpeople will visit one of these 5 sites todayhellip
the race is on
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
not just the geeks
not just the net gen
the global internet population is
17 BILLION
900 millionpeople will visit one of these 5 sites todayhellip
the race is on
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
not just the net gen
the global internet population is
17 BILLION
900 millionpeople will visit one of these 5 sites todayhellip
the race is on
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
the global internet population is
17 BILLION
900 millionpeople will visit one of these 5 sites todayhellip
the race is on
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
900 millionpeople will visit one of these 5 sites todayhellip
the race is on
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
the race is on
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
make sure that you can answer the
following questionshellip
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
Question 1
What is the key issue that you wish to address by engaging in social media
TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
Question 2
What would constitute a
successful outcome
TIP Make sure that this is an outcome not an output
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
Question 3
Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely
TIP Pick only one goal to start and make sure it meets all 5 criteria
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
Question 4
Are your measurement tools going to give you
actionable insights
TIP If your metrics are not tied your strategy then the answer is likely no
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
Question 5
Are you ready to be part of a
permanentconversation
TIP Understand the fact that social media is not a campaign
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
My Favourite Tools
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
Gauging Effect on Search Traffic
wwwgooglecominsightssearch
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
Gauging Blog Influence
wwwtechnoraticom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
Gauging Twitter Influence
wwwkloutcom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
Gauging Facebook Conversation
wwwfacebookcomlexicon
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
Gauging Inbound Links
wwwgooglecaadvanced
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
Gauging RSS Subscribers
wwwfeedburnercom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
Gauging Social Bookmarking
wwwdeliciouscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
Gauging Link Performance
bitly
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
Competitive Intelligence
wwwcompetecom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
Segmenting amp Analyzing Traffic
wwwgooglecomanalytics
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
Case Studyperformance measurmenthellip
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
Parents of school aged children living in urban areas $60K household income
overall initiative
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
Reachtraditional channels alone are not fully penetrating the target audience
Sustainabilitytraditional channels are only good for the length of the campaign
key issues
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
Improved target market penetration (based on objectives)
Increased online visibility of the ldquoGet Preparedrdquo campaign
Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada
desired outcomes
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
strategic approach
ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months
target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
tactical decisions
Commoncraft Video Mommy Blogger Relations SM Press Release
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo
ldquoget preparedrdquo AND ldquoemergencyrdquo
social media monitoring amp web metrics
measurement
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
results of pilot
search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
thanks for your time
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
questions
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
where to find me
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
mike kujawski
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
BLOG WIKI
wwwmikekujawskica wwwgovernment20bestpracticespbwikicom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
wwwpublicsectormarketingca
ORGANIZATION
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom
Mike KujawskiPhone 6137319851 ext 12
E-mail mikekujawskipublicsectormarketingca
LinkedIn wwwlinkedincominmikekujawski
Blog wwwmikekujawskica
Twitter mikekujawski
Wiki wwwgovernment20bestpracticespbworkscom