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Measuring Event Success
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MEASURING EVENT SUCCESS
For each major Chamber event, staff ask attendees
standard questions to measure the success of the event and the perception of
the Chamber …
On a scale of 10-1, 10 being very likely and 1 being very
unlikely, how likely are you to ...
recommend the event?recommend the Chamber?
Net Promoter Score
Promoters / Passives / Detractors
FOR EXAMPLE … Promoters (43%+28%) - Detractors (1%+3%+3%+1%+1%+3%) =
59
NET PROMOTERS FOR EVENTS OVER TIME
NET PROMOTERS FOR CHAMBER OVER TIME
Questions We Should Be Asking
Questions for Laura?