By:

Emilyanne Smith, President of McDonaldZhicheng Wang, Director of Culinary Innovation

Sumana Prasai, Senior Director of Nutrition

Gabriela Cevallos, Marketing Director

Adam Kazawic, Head Architect

i’m lovin’ it!

History

McDonald's was founded in 1948 by brothers, Dick and Mac McDonald.

Together they opened up their own burger stand in San Bernardino

California. Today McDonalds has grown from that little burger stand to a

global fast-food chain.

McDonalds has more than 30,000 locations in 118 countries.

What do we Offer?McDonalds has a wide variety of menu options that are

healthier and more nutritious compared to their leading competitors.

Our meals provide daily servings of fruit, vegetables, whole grains, calcium, vitamin D, and protein.

What do we offer?

What we have that stands out from other places?

Healthy menu optionsFoods from different countriesOpen 24/7Delivery to anywhere on campusVariety of different food

How we will benefit ean University?

We will be able to employee 40% of our student body that’s

6,400 students who will be employed.

Bring in revenue to the school; the average McDonalds

make about $8000 a day.

Locally on campus so it is easy and convenient

Accepts Kean’s Cougar dollars, or Flex Dollars.

Zhicheng Wang - Director of Culinary Innovation

Main Menu

• Breakfast

• Drink & Desserts

• Salads & Snacks

• Burgers & Sandwiches

Multinational Menu

Vegetarian Menu

Kean SpeKean Specicial Menual Menu

Perceptual Map of Fast Food Industry

High Price

Low Price

LimitedChoice

WildChoice

McDonald's: Valuable & Affortable

55-Cent Program

McDonald's will surrender parts of profits and lower d

own the original price by 55 cents.

Nutrition

COMMITMENT TO IMPROVE NUTRITION CHOICES

BY: SUMANA PRASAI, Senior director of Nutrition

Does McDonald give Obesity? Find out truth!

“SUPERSIZE ME”

Morgan Spurlock gained 30 pounds and saw his health deteriorate.

5000 calories a day food from McDonald.

Deliberate selection of food with high calories.

No physical activity!

“Salad Without Dressing Me”

It proves that loss of body weight and lower cholesterol is possible from our food menu.

Experiment was done by Jared Caputo; a filmmakerEating only McDonald's salads sans dressing, and

running a reasonable five miles a day for a month. Results: a decimated, frail and exhausted Caputo

“Salad Without Dressing Me' proves that to every action, there is an equal and opposite reaction.”

It’s not about classifying foods as “healthy” or “unhealthy.” It’s all about integrating balance and moderation into your diet.

Fruit N Yogurt parfait

Egg mcmufffin

hamburger

Evolving food menus: Nutrition progress

About 80% of mcdonald’s national menu choices are 400 calories or less.

Since 2011, our menu innovation team has reduced sodium across our national menu of food choices by 11%.

Since the introduction of McDonald's oatmeal line in Jan, 2011, the company has served up more than 427 million servings of whole grains.

McDonald’s uses a Canola blend cooking oil where all fried menu items in McDonald’s U.S. restaurants are now 0 grams trans fat per serving.

Nutritional Management

The first fast food restaurant to make complete nutritional information available to customers (1970’s)

Detailed nutritional information on the reverse side of tray liners and in Nutrition Fact Brochures

Employee ‘participation in an e-learning program about nutrition and calories on company’s menu.

Offer more nutrition-minded menu options and include nutrition and active lifestyle messages in our marketing initiatives.

Who are our Suppliers?Lopez Food Inc. - 100% inspected beef no additives, no

fillers, no extenders for more than 25 yearsTyson Foods and Keystone Foods - Chickens USDA-inspected suppliers in Australia and New ZealandThe fish in our Filet-O-Fish sandwich is 100% wild-caught

Alaskan Pollock responsibly sourced from an MSC-certified sustainable fishery.

All of our egg products come to us through our world-class supply chain experts, such as Cargill Kitchen Solutions

The McCafé Espresso coffee beans come from Central and South America and the mountainous regions of Indonesia, while the Premium Drip Coffee blend comes from the mountains of Columbia, Guatemala and Costa Rica

Sustainability Support Kean Motto of “Going Green” Three approach: reduce; reuse, and recycle Committed to diverting as much waste as possible from the solid

waste stream. come up with countless small ways to make a big impact Switching to unbleached paper napkins made from recycled

materials 82% of McDonald’s consumer packaging is made from renewable

materials, and we’re aiming for higher percentages in the future.

Marketing DirectorGabriela Cevallos

Marketing Strategy

PromotionsFlex Plan System

Students will be able to spend their Flex dollars at McDonald’s restaurant as they do at any other campus food service location.

Rewards ProgramPunch card: Once a student gets the required number of

punches, he receives a reward

3 Punches = 1 free drink

5 punches = 1 free sandwich

10 punches = 1 free meal

15 punches = surprise gift including cash

Job Opportunities

40% of our staff will be formed by Kean StudentsJob Positions Available for Students:

CashiersKitchen helpersDelivery guys

SalaryCashiers and kitchen helpers = $8.50 per hourDelivery guys = $ 9.00 per hour

Employee’s IncentivesMcGold card and other discounts

Operation HoursOpen 24/7Positions available for all three shifts

Internships

McDonald’s offers college-level internships usually designed for:

Business studentsIT undergrad studentsMBA-level students

Interns must make a 2-year commitment and work 20 hours during the school year to receive an education income

Scholarships

“If we are going to go anywhere, we’ve got to have talent. And, I’m going to put my money in talent.”

– Ray Kroc

Every academic year, McDonald’s selects one outstanding student-employee applicant from each state to receive a $2,500 scholarship

Three students judged to demonstrate the highest commitment to school, work and community service are selected and named “Scholar of the Year” with a $5,000 scholarship.

Head Architect

Adam Kazawic

Location

Location

Restaurant will be a totally separate building built on the “Cougar Walk”

In between the CAS, TEC, and University Center

Most convenient location on campus

Will take approx. 4 months to build

Design

State of the Art Facility, will be two stories Kitchen & tables on 1st floor, Lounging area with

additional tables on 2nd floor

Will also have an outside patio with overhang for outside enjoyment

Equipped with Walk-Up window for fast student convenience

Design

Cameras will be installed in all areas of the restaurant for security

Will be furnished will the most comfortable furniture on the market

Play Palace will also be built to provide fun activities for children from Kean University’s Child Care Center

Budget & Staffing

McDonald’s will be providing all of the funds in order to construct and build the restaurant

Staffing will include 40% of the student population and 60% will be staffed by Gourmet Dining

McDonalds of Kean University will be open 24 hours 7 days a week

Conclusion

Approximately 16,000 students attend Kean

Currently only have three restaurants to choose from

Constructing a McDonalds will be extremely beneficial to the Kean community

Since we provide a large selection of delicious food with valuable prices that people love, we KNOW that McDonalds is the best choice for an additional restaurant on campus.

Thank You!