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Business plan for a local Asian market created for a school project.
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Presented By:
Beau Golden
Heather Burns
Problem Statement
• Lack of easily accessible Asian products
• Difficult for Asians to find favorite foods and products
• Difficult for non-Asians to experience these products
Our Solution• Convenience
– No more long trips to bigger cities for these products
– No need to wait for online orders to arrive
• Focused Locally– Customizable goods to meet
demand of local customers
Market Size in Russellville• Over 1,000 Asians
living in or near• Over 100 Asian
students at ATU• Non-Asians
interested in new products
Survey Conducted5-Question Survey to 20 students
• Most got really excited about it the idea
• Most that spent more money now were freshmen who received by mail from family.
Market Strategy• Community Involvement
– ATU IMSSO– Local Events and
Organizations
• Social Media– Facebook page– Website
• To order and customize
Financial StatementMayumi's Market
Yearly Income Statements
YE2014* YE2015 YE2016 YE2017 YE2018
Revenue $150,000 $400,000 $450,000 $500,000 $550,000
Cost of Goods Sold 100,000 266,667 300,000 333,333 366,667
Gross Profit $50,000 $133,333 $150,000 $166,667 $183,333
Expenses
Marketing 15,000 15,000 17,500 20,000 22,500
Lease and Utility 14,400 28,800 28,800 28,800 28,800
Wages 5,000 10,000 15,000 20,000 20,000
Loan Payment 9,400 18275 18275 18275 18275
General and Administrative 5,000 5,000 7,000 7,000 8,000
Other expenses 5,000 5,000 5,000 5,000 5,000
Total expenses 53,800 82,075 91,575 99,075 102,575
Net Income -3,800 51,258 58,425 67,592 80,758
*2014 is for a 6-month period
Startup Costs• Inventory: $35,000• Refrigeration Equipment: $12,000• Remodeling/Decoration: $10,000• Licensing/Permits: $3,000• Deposits: $4,000
– Total Startup Costs $64,000
The Ask• Small Business Loan of $100,000• Majority of Loan would be needed at the
beginning– Inventory, Lease, Equipment, Salaries
• Loan would be repaid with interest over a 7-year period
Our Team• Beau Golden – CEO/CFO
– 6 years US Navy Experience– 1 ½ years of Retail Experience
• Heather Burns – VP/COO– 1 ½ years of Food Service and
Customer Service Experience
Contact Information• Beau Golden
– Phone: (501) 392-4052– E-mail: [email protected]
• Heather Burns– Phone: (501) 258-4536– E-mail: [email protected]
