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“Can technology help us find love?”http://www.kurzweilai.net/can-technology-help-us-find-love
Love via technology Casey Madsen
Assignment One, Research
“…loneliness is an important issue. Eliminating disease, poverty, death only deals with the lower rungs of Maslow’s hierarchy of needs.”http://www.kurzweilai.net/can-technology-help-us-find-love
Love via technology Casey Madsen
Assignment One, Research
“Contemporary theoretical perspectives allow us to advance our understanding of how the age-old process of mate-finding is transformed through online strategies and behaviors.”http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2006.00020.x/full
Love via technology Casey Madsen
Assignment One, Research
Photo Source: http://tipsofdivorce.com/common-obstacles-to-online-dating-success/
“Online dating can be very fun, as long as you take the positive step so you can eliminate the negative ones that come into your life.”http://www.huffingtonpost.com/david-wygant/why-isnt-online-dating-working-for-you_b_5760432.html
Love via technology Casey Madsen
Assignment One, Research
http://www.midlifebachelor.com/askmlb/when-to-take-down-your-online-dating-profile.html
Love via technology Casey Madsen
Assignment One, Description of Future Product or Service
Love via technology
Mate FindingMateFinder Find Your Mate M8 Date Date Smart Impressive ImpressMEnowLuckLucky
Final choiceMateFinder
Name JustificationSelf-explanatory, catchy, simple
Assignment Two, Naming Process
Love via technology Casey Madsen
Assignment One, Brand Character Diagram
Love via technology Casey Madsen
Character/Persona Tone
PurposeLanguage
InvitingRomantic Attentive
Enchanting
PersonalDirect
InnovativeEffortless
FunSimple
IntriguingNew
EngageEnableLocate
Entertain
MateFinder
Love via technology Casey Madsen
Assignment Three, Logotype Research
http://www.fritolay.comhttp://www.gotinder.com http://www.heineken.com