Logotype for the Queen Mary Mathematical Society

A LOGO FOR THE MATHS SOCIETY

martedì 29 aprile 2014

A CONFESSION

As a graphic designerwith a basic understanding

of geometry and arithmetics, I’m approaching this work

as a bricklayer who’s askedto build a Cathedral.


STARTING POINT

Mathematics, for me, is like putting science, religion, art and chaos into a blender, then switching

the top speed button.


THE TASK

To create a new logo that would please the eyeand fascinate the mind.


THE AIM

To inspire students to be creative and seek the beauty

of numbers, but also to be humble in front of multiple infinites.


THE EXISTING

Mathematical Societies: A quick overview.



NUMB AND NUMBER

Solids, spirals, and symbols.The maths world looks a bitstiff, at times undistinctive.


THE CHALLENGE

in order to make a difference, it’s necessary to leave

the comfort zone and walk on uncharted territories.


PERSONAL RESEARCH


notched bones, 35,000 B.C.


Mayan numbers, 250 AD.


MORE THANA THOUSAND WORDS

numbers are the clearest mirrorof a civilization: you look at them

and they speak to you, far beyond their face value.


Yet, they hide the greatest mysterybecause numbers, even if unwritten, exist

before the Universe was created.


PROPOSAL # 1


If you place all numbers, from 0 to 9,on top of each others, zero will comeout as the most beaten track, as if allnumbers, in their wanderings, had topay homage to the master of figures.


Zero has been described as“the most even number” andthis is a good thing for a start.

0martedì 29 aprile 2014

Zero has been described as“the most even number” andthis is a good thing for a start.

0 equanimity

equality

justice

neutrality

calmness

humbleness


The idea was to start from zero,and build up an image to conveyaggregation through a multitude of participants (The Society) plusa sense of an endless, flowing

energy (the relentless numbers).


A triple zero, rotated 120°,is then connected into three modules to form

an endless string.

0 000martedì 29 aprile 2014

60 zeroes are then multiplied three times, making up a 3D string

of 180 zeroes.


the solid is doubled and rotated 180° and the two

placed on top of each others,adding up to 360 zeroes.

+


Shadows are appliedto obtain more depthand avoid flickering.


A single color makes the logostable and consistent. Let’s start with a Cosmic Blue.


Monster Green


Mine Yellow


Vedic Red


Asteroid Grey


Two colors may add rhythm and depth to the pattern.


Chromatic Combinations - Table 1


Chromatic Combinations - Table 2


QUEEN MARYMATH SOC


QUEEN MARY MATH SOC


PROPOSAL # 2


Graphic Design sticks to classicbi-dimensional and 3D geometry.But contemporary maths spans

well beyond the world we learnedto know through the lens of

Pytagora and Newton.

Why not pushing design further?


Natural numbersgive shape to

classic geometry, which is beautiful but also dejà vu.


Then we have gestalt studies, the impossible space, new solids, CG generated harmonic shapes...


fractals


infographicsas a visual

aid to breakdown datacomplexity.


fractalschaos theory.


fractals

Let’s shift the paradigm!


fractals


from solution to problem


fractals


from solution to problem


THE CRUMPLED PAPER

A solid object of incredible complexity, in which intersecting wrinkles draw irregular polygons, sharp and obtuse angles, where

twists and turns constantly design inside and outside spaces.


THE CRUMPLED PAPER

A humble reminder of the frustrationof all mathematicians, their effort and

dedication in the pursuit of a new solution, a breakthrough formula, or a lifetime chimera.

A dimension for human speculation and a place for abstraction where both, victory and failure, are a possibility.


a paper ball has been shot from different points of view.


One was chosen for its beauty, resembling a rose and a spiral.


Its lines were simplified into a pattern of poligons in different shades of grey to respect the volume and light of the original.


The 35 resulting polygons have been dedicated to the effort of the 35 most notable mathematicians of all times.


1 The unknown inventor of numbers: notched tally bones. Africa, 35,000 BC. 2 First fully developed base-10 number system. Egyptian, 2700 BC 3 Clay tablets dealing with fractions, algebra and equations. Babylonian, 1800 BC. 4 Decimal system with place value concept. Chinese, 1200 BC. 5 Early Vedic mantras invoke power of ten up to a trillion. 900 BC. 6 Thales: early developments in geometry. Greece, 600 BC. 7 Pythagoras: rigorous approach to theorems and principles. 550 BC. 8 Zeno of Elea: paradoxes concerning infinity and infinitesimals. 450 BC. 9 Plato: Statement of the 3 Classical Problems without solution. 400 BC.10 Aristotle: Standardization of Logic and deductive reasoning. 300 BC.11 Eratosthenes: method for identifying prime numbers. 250 BC.12 Ptolemy: trigonometry tables for astronomic application. 100 AD.13 Liu Hui: correct evaluation of π to five decimal places. China, 250 AD.

14 Aryabjata: trigonometric functions. Π as irrational number. India, 500 AD.15 Brahmagupta: dealing with zero, negative roots of equations. India, 630 AD.16 Ibn al-Haytham: first link between algebra and geometry. Persia, 1000 AD.17 Fibonacci: his sequence. Advocacy of Hindu-Arabic numbers. Italy, 1200 AD.18 Nicolò Tartaglia: formula for all types of cubic equations. Italy, 1530 AD.19 Gerolamo Cardano: quartic equations and imaginary numbers. Italy, 1550 AD.20 René Descartes: Cartesian coordinates, analytic geometry. France, 1620 AD.21 Pierre de Fermat: the last theorem and probability theory. France, 1650 AD.22 Isaac Newton: infinitesimal calculus, infinite power series. Britain, 1690 AD.23 P. Simon Laplace: celestial mechanics translated gemotery. France, 1780 AD.24 C. Friederich Gauss: Gaussian function and error curve. Germany, 1800 AD.25 Charles Babbage: forerunner of programmable computer. Britain, 1840 AD.26 George Boole: starting point of modern mathematical logic. Britain, 1850 AD.27 Georg Cantor: Cantor’s theorem on infinity of infinities. Germany, 1890 AD.28 Henri Poincaré: foundations of modern chaos theory. France, 1900 AD.29 Bertrand Russell: the paradox and Principia Mathematica. Great Britain, 1910 AD.30 S. Ramanujan: proved over 3,000 theorem and equations. India, 1920 AD.31 Kurt Godel: his numbering, logic and set theory. Austria, 1940 AD32 Alan Turing: breaking of Enigma code. Turing machine. Great Britain, 1950 AD.33 Julia Robinson: work on decision and Hilbert’s tenth problem. USA, 1960 AD.34 Andrew Wiles: finally proved Fermata’s Last Theorem. Great Britain, 1970 AD.35 Grigori Perelman: fianlly proved Poincarè Conjecture. Russia, 1980 AD.

This is the list.Many more mathematicianswould deservea space, but the paper ballwould havebeen too big.


QUEEN MARYMATH SOC


QUEEN MARY MATH SOC


Thank you for your kind attention!
