What is ?

Matea is a traditional beverage made of Erva Mate turned into a ready to drink tea for those who look for a revigorating, healthy and refreshing experience.

PROJECTLaunching of a new beverage in the local and international market

The project consists on the study of the market and product opportunities, preparation for the production, preparation of the promotional launch and the distribution process.

Goals & Metrics

• 80% of weighted distribution

• 40% of numeric distribution

• 80% of weighted distribution

• 40% of numeric distribution

• 70% of Brand Acceptance

• Campaign Accomplishment

• 70% of Brand Acceptance

• Campaign Accomplishment

• 80% of Product Acceptance

• On time prototype delivery

• 80% of Product Acceptance

• On time prototype delivery

Key Definitions

Project’s phases

1.1.1 - Product Research1.1.2 - Suppliers Search and Agreement1.1.3 - Supply Chain Set Up1.1.4 - Operational Processes Set Up1.1.5 - Quality Pre-Test1.1.6 - Product Adjustments1.1.7 - Final Product Definition1.1.8 - Production Start

1.2.1 - Promotion Strategy Definition1.2.2 - Ad Agency Bid1.2.3 - Advertising Agency Agreement1.2.4 - Campaign Development1.2.5 - Campaign Test1.2.6 - Brand Evaluation1.2.7 - Promotional Material Development1.2.8 - Online Platform Development1.2.9 - Launching Strategy Definition

1.3.1 - Distribution Definitions1.3.2 - Wholesales Search and Agreement1.3.3 - Distributors Training1.3.4 - Trade Marketing Processes Set Up1.3.5 - First Product Delivered

Plan chart

Timeline

Kick off23/01

Ad Agency Agreement06/03

Final Production Definition22/05Production start23/05

Launch Strategy Definition21/06

Wholesale search and agreement31/07

First product delivery13/08

Stakeholders

Budget

Activity Optimistic Most Likely Pessimistic Cost

Expected Cost

Estimate

Authorization Responsible

Product Development 500K 1,200K 2,000K 1,216K R&D Manager

Product Promotion 300K 500K 900K 533K Marketing

Manager

Channel Development 100K 200K 250K 191K Marketing

Manager

TOTAL 900K 1,900K 3,150K 1,940K -

3 Point Estimating

Burn Rate: 17K

Project’s Team

1

2

3

4 5 6 7 8

1 – Mr. M. Teló 2 – Ms. P. Ford3 – Mr. S. Robert4 – Mr. W. Brown

5 – Mr. J. Oliver6 – Ms. F. Nakombi7 - Ms. T. Leonard8 – Mr. M. Douglas

Gantt Chart

Gantt Chart

Gantt Chart

Thank you!

Cristian Schlindwein - Danilo Matos - Luis SchroerTatiana Krigsner - Thiago Junqueira - Yudith Serrarens