Massive open online course (mooc) market 2015 2020

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Contents 1. Report Overview 1.1 MOOC’s Market Set to Take-off in 2015

1.2 Aim of the Report

1.3 Structure of the Report

1.4 Report Scope

1.5 Highlights in the report include:

1.6 Who is This Report For?

1.7 Questions Answered by this Report

1.8 Benefits of This Report

1.9 Methodology

1.10 Associated Reports

2. Introduction to the Massive Open Online Courses (MOOCs) Market 2.1 What are MOOCs?

2.2 MOOCs Potential to Disrupt Higher Education Market

2.3 MOOCs Potential for K-12 Level Education

2.4 MOOCs Can Effectively Revolutionize for Corporate Learning/Training

2.5 MOOCS Submarkets:

2.5.1 xMOOCs

2.5.2 cMOOCs

2.6 Drivers behind MOOCs Growth

2.6.1 Unlimited Students

2.6.2 Massive Growth in Smartphones, Tablets and Connected Devices for Personal and Business

Use

2.6.3 Mobile Internet Devices and Mobile Applications and Related Ecosystem Will Continue to

Grow

2.6.3 Self-paced Learning

2.6.4 No Pre-requisites

2.6.5 Accessibility

2.6.6 Flexibility

2.6.7 Widespread LTE Deployment

2.6.8 Ever Increasing Plethora of Cloud Hosted Services and Apps

2.7 Barriers to Growth

2.7.1 Low Completion Rates

2.7.2 Issue of Accreditation

2.7.3 Motivational Problems


Contents 2.7.4 Production and Organization of Courses

2.7.5 Assessing Student Performance

2.7.6 Lack of Student-Teacher Interaction

2.7.7 Unclear Business Models

2.7.8 Bandwidth Capacity Issues Could Hamper MOOCs Uptake in Lesser Developed World

2.8 Software as a Service (SaaS) Cloud Serving as the Principal MOOCs Delivery Model

2.8.1 Cloud Computing Architecture

2.9 Big Data a Catalyst for Spurring Innovation & Productivity in MOOCs Market

2.9.1 Significant Enterprise Interest Driving the Big Data Market Forward

3. Global Massive Open Online Courses (MOOCs) Market 2015-2020 3. Global Massive Open Online Courses (MOOCs) Market 2015-2020

3.1 Significant Interest from Higher Education and Corporate Sector Uptake Driving the MOOCs

Market Forward

3.2 Significant Potential for MOOCs Market as Enrolment Rates Rise Rapidly

3.2.1 Low Completion Rates the Biggest Hurdle Faced by MOOCs

3.3 Widespread Proliferation of Connected Devices Pushing MOOCs Market

3.3.1 Global Smartphone Shipment Forecast 2015-2020

3.3.2 Global Tablet Shipment Forecast 2015-2020

3.4 Rapidly Rising Interest Signalling Significant Potential for MOOCs as Interest Rises From

Students around the World

3.5 Global Learning Management Systems (LMS) Market Forecast

3.6 Global E-Learning Market Forecast 2015-2020

4. The Global MOOCs Submarket Forecasts 2015-2020 4.1 What are the Leading Submarkets in the Global MOOCs Forecast 2015-2020?

4.1.1 Global MOOCs Submarket Forecast AGR & CAGR

4.1.2 MOOCs Submarket Share

4.2 xMOOCs to Witness Consistent Growth throughout the Forecast Period Pushing the MOOCs

Market Forward

4.2.1 Global xMOOCs Submarket Forecast Summary 2015-2020

4.3 Global cMOOCs Promising Growth

4.3.1 Global cMOOCs Submarket Forecast Summary 2015-2020


Contents 5. Regional MOOCs Market Forecasts 2015-2020 5.1 Overview

5.2 North America Leading the Regional MOOCs Market Forecasts in 2014

5.2.1 MOOCs Growing at Brisk Pace in Asia-Pacific Region: Market Forecast AGR & CAGR

5.2.2 North America Leading Regional MOOCs Market Share in 2015

5.3 North America MOOCs Market Forecasts 2015-2020

5.3.1 North America MOOCs Market Forecast Summary 2015-2020

5.4 Asia-Pacific MOOCs Market Forecasts 2015-2020

5.4.1 Asia-Pacific MOOCs Market Forecast Summary 2015-2020

5.5 Europe MOOCs Market Forecasts 2015-2020

5.5.1 Europe MOOCs Market Forecast Summary 2015-2020

5.6 Middle East & Africa MOOCs Market Forecasts 2015-2020

5.6.1 Middle East & Africa MOOCs Market Forecast Summary 2015-2020

5.7 Latin America MOOCs Market Forecasts 2015-2020

5.7.1 Latin America MOOCs Market Forecast Summary 2015-2020

6. SWOT Analysis of the MOOCs Market 2015

7. Leading Companies in the MOOCs Ecosystem 7.1 2U

7.2 Academic Partnerships

7.3 Apple Inc.

7.4 Cengage Learning

7.4.1 CourseMate

7.4.2 CourseMaster

7.4.3 Course360

7.5 Codecademy

7.6 Coursera Inc.

7.7 Degreed

7.8 Education Portal

7.9 EdX

7.10 Elsevier

7.11 Embanet-Compass, LLC

7.12 FutureLearn, Ltd.

7.13 Instructure Inc.


Contents 7.14 Khan Academy

7.15 Lynda.com

7.16 Piazza Technologies, Inc.

7.17 ProctorU Inc.

7.18 SMARTHINKING, Inc.

7.19 StraighterLine

7.20 The Saylor Foundation

7.21 Udacity, Inc.

7.22 Udemy

7.23 Other Leading Companies & Organisations in the MOOCs Value Chain

8. Conclusion 8. Conclusion

8.1 MOOCs Market Overview

8.2 Enterprises Shift to MOOCs to Fulfil Corporate Training Needs

8.3 Investments in MOOCs to Quadruple over the Forecast Period

8.4 How MOOC providers can Create a Viable Business Model for the MOOC Market

8.5 Influence of MOOCs & Future Market Potential

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Massive Open Online Course (MOOC) Market 2015-2020: mEducation, Distance, Open & e-Learning in Higher Education & Enterprise

Figure 5.14 Latin America MOOCs Market Forecast 2015-2020 ($bn, AGR%)

Source: Visiongain 2015

Figure 5.15 Latin America MOOCs Market Share Forecast 2015, 2017 and 2020 (%

Share)

2015 2017 2020


0%

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100%

150%

200%

250%

0.0

0.1

0.2

0.3

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2014 2015 2016 2017 2018 2019 2020

AGR

(%)

$ Bi

llion

4.0% 4.8% 4.9%



7.9 EdX EdX provides massive open online courses provider and a learning platform. It hosts online

university-level courses in a wide range of subjects, some at no charge. It also conducts research

into learning based on how people use its platform. EdX is non-profit and runs on an open-source

software platform.

EdX was founded by the Massachusetts Institute of Technology and Harvard University in 2012.

There are currently more than 60 schools, nonprofits, corporations, and international organizations

that offer or plan to offer courses on the edX website. As of October 2014, edX has more than 3

million users taking over 300 courses online.

EdX offers interactive online classes and MOOCs from various universities, colleges and

organizations around the world. Online courses from MIT, Harvard, Berkeley and many other

universities are available. Topics include biology, business, chemistry, computer science,

economics, finance, electronics, engineering, food and nutrition, history, humanities, law, literature,

math, medicine, music, philosophy, physics, science, statistics and more.

Here is a list of EDX charter members:

Table 7.4 List of EDX Charter Members

University University

Massachusetts Institute of Technology Georgetown University

Harvard University The Hong Kong University of Science and Technology

Berkley University of California Kyoto University

University of Texas McGill

Australian National University Peking University

Boston University Seoul National University

Sorbonne University Tsinghua University

The University of Queensland The University of Chicago

Berklee College of Music The University of Hong Kong

Caltech University of Toronto

Columbia University The University of Tokyo

Cornell University Georgetown University

Dartmouth University of Washington

Georgetown University




7.13 Instructure Inc. Instructure is an educational technology company from Salt Lake City, Utah founded in 2008. In

2011, it launched the Canvas learning management system, which is a comprehensive cloud-

native software package. In 2012, Instructure launched Canvas Network, which is a massive open

online course platform. It employs 400+ employees and is used by 800+ colleges, universities and

school districts. Instructure was selected by Cisco to power “the world’s largest classroom”.

Investors include: Bessemer Venture Partners, OpenView Venture Partners, and EPIC Ventures.

Canvas was built using Ruby on Rails as the web application framework backed by a PostgreSQL

database. It incorporates JQuery, HTML5, and CSS3 to provide a modern user interface. OAuth is

used to provide limited access to a user's information on certain social media sites like Facebook

and Twitter to allow for collaboration between sites. Canvas operates as a software as a service

using Amazon Web Services in the "Cloud". Canvas provides an open API, making it easy for

third-party apps to into Canvas. There is an app center available to make it easier for institutions

and instructors to experiment and adapt new technologies into their courses.

In February 2012, Instructure launched Canvas K-12, which is a LMS platform designed with

specific needs of elementary and secondary schools in mind. The LMS enrols parents with their

students to provide greater visibility into their children's learning experience and provides

actionable analytics to teachers and administrators. In November 2012, Instructure entered the

massive open online course MOOC market by launching Canvas Network. Instructure's approach

to MOOC has been to facilitate new ways to use multimedia environments to change cognition and

enhance the learning process.

In July 2013, Instructure partnered with Qualtrics, a Utah-based company, to survey MOOC

participants on Instructure's Canvas Network about their motivations for enrolling in and completing

these courses. The results suggested that educators rethink ways to fully leverage the online

learning environment to make the educational experience more engaging and interesting.

Instructure’s premiere partners include:

Table 7.10 List of Futurelearn’s

Premiere Partners

Partners

Pearson

PowerSchool

Verificient Technologies