Marketing Superstar

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  • 1. Training & OrganizationalDevelopment

2. Unexpected Rules That Ring the Cash Register 3. How to Become a Marketing SuperstarDefine marketing and marketing superstarsIdentify the top rules to get and keep customersAssess current marketing state and potential improvements by leadershipExamine how using the top rules will lead to business success 3 General Learning Topic 4. How to Become a Marketing Superstar Make the cash register ring, ring 4 General Learning Topic 5. How to Become a Marketing Superstar Profitable identification, attraction, getting, and keeping of goodcustomers. Sales is a Getting activity, as well as a Keeping activity. Every job function is a part of the marketing definition.5 General Learning Topic 6. How to Become a Marketing Superstar Epicenter of organization All departments leaders Strong Customer-First Attitude Daily Awareness Job exists to get/keep customers6 General Learning Topic 7. How to Become a Marketing Superstar Time listening and selling 100x more important thanmeetings/reports Sell, sell, sell 7 General Learning Topic 8. How to Become a Marketing Superstar Hire those who value customer Authority to use best judgment Invest in constant training Do what otherswont/dont/cant/arent 8 General Learning Topic 9. How to Become a Marketing Superstar Reward good work by tellingothers/buying more Fund paychecks and lunchbreaks Customers fire employeeseveryday Termination result of lostcustomers/negative word ofmouth 9 General Learning Topic 10. How to Become a Marketing Superstar Love it and live it Managing alone = mediocrity Understand its value Not loving guarantee forlackluster performance10 General Learning Topic 11. How to Become a Marketing Superstar Sales is a marketingresponsibility Marketing shows sales where towalk/arms to sell Sales management ensuressalespeople walk Hire salespeople who run11 General Learning Topic 12. How to Become a Marketing Superstar How to pre-plan calls How to ask questions How to listen to answers12 General Learning Topic 13. How to Become a Marketing Superstar Experience business as thecustomer Read advertising Ask what others think Call your 800 number Whats your experience? Find solutions13 General Learning Topic 14. How to Become a Marketing Superstar Continued success Growth in revenue and profits Adapt to change and opportunity Inordinately influence society and their industries14 General Learning Topic 15. How to Become a Marketing SuperstarThank you for completing the Marketing Superstar TrainingModule! Please follow the instructions in your email to complete the quiz.15 General Learning Topic