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MarketingMarissa Doria
Block 3
Favorite Cereal and Snack
Marketing MixBlending of four marketing elements—
product, distribution, price and promotionApple uses the marketing mix to successfully
promote the iPod before the Christmas shopping season by advertising the product, distributing an ample amount, dropping prices and promoting the product
Target MarketSpecific group of customers that have similar
wants and needsChevy Volt—People interested in nicer carsGeneric Products—People who want or need to
save money on productsSailboat Vacation—People who are interested
in spending their money on luxury items and are interested in sail boating
Decision Making ProcessRecognize a needGather InformationSelect and Evaluate alternativesMake a Purchase DecisionDetermine the effectiveness of the decision
Family purchasing a new home with a growing familyDefine marketing problemStudy the situationDevelop a data collection procedureGather and analyze informationPropose a solution
Buying MotivesBuying Motives—Reasons consumers decide
what products and services to purchaseEmotional Buying Motives are reasons to
purchase based on feelings, beliefs, and attitudesPurchasing clothes and ice cream
Rational Buying Motives are guided by facts and logicBuying a home and necessary items like food
and water