2O19 MARKETING & PROMOTIONAL OPPORTUNITIES...• Slideshow on IBS New York Main Stage • Marketing materials in Press Room ... TRACY HOLLOWAY COMPANIES (A-E, W-Z) 212.895.8229 [email protected]

2O19 MARKETING & PROMOTIONAL OPPORTUNITIES

MARCH 10-12, 2O19JAVITS CONVENTION CENTER — NEW YORK CITYIBSnewyork.com • 888.454.5055

MARKETING & PROMOTIONAL OPPORTUNITIES PORTFOLIO • CONTACT YOUR SALES REPRESENTATIVE FOR AVAILABILITY & MORE INFORMATION2

Your company logo prominently displayed on all show materials, including:

• Pre-show attendee mailings, including the o cial Show Preview

• Monthly ads in extensive advertising campaign

• Onsite Directory/Guide

• O cial show website

• E-communication - email blasts to targeted database

• Show banners and signage

• Slideshow on IBS New York Main Stage

• Marketing materials in Press Room

COST: $25,000

CORPORATE SPONSORSHIP OPPORTUNITY

Today, more than ever, marketers

are building campaigns using a mix

of traditional and new media, and

for good reason. Recent studies,

like The 2x Cross Media Multiplier

E� ect, by Outsell, Inc., show that

combining print, events and digital

media makes for a far more e� ec-

tive marketing message than using

any one type of media on its own…

Endless Possibilities toMake a Lasting StatementFrom pre to post-show marketing opportunities that include everything from email blasts to door graphics, the International Beauty Show o� ers a myriad of ways to promote your products and set yourself apart from your competition. Customizable to any budget and objective, promotional and sponsorship opportunities are purposely designed to secure better sales, bigger brand impact and more successful exhibit results.

If you do not see an opportunity that meets your needs or budget, give us a call! The beauty of marketing and promotional opportunities is that they are customizable and we can brainstorm with you to create one that works for you. Use what you see in this booklet as suggestions… the sky is the limit!

Reserve your opportunity today!

HOTEL & TRAVEL DISCOUNTS RESERVE HOTEL ROOMS THROUGH OUR OFFICIAL HOUSING AGENCY

BOOK NOW

REGISTER

CONFERENCE PROGRAM

*ADDITIONAL FEE REQUIRED FOR HANDS-ON WORKSHOPS: $290 BY 3/3/18. PRICE INCREASES TO $315 ON 3/4/18. WORKSHOPS INCLUDE 1 DAY EXHIBIT HALL TICKET.

CO-LOCATED WITHPRESENTED BY SPONSOR

UP YOUR GLAM GAME WITH THESE HANDS-ON WORKSHOPS!

SAVE $25 WHEN YOU REGISTER BEFORE MARCH 4*

http://www.gdesigned.com/Staging/ibsNY18/WibsNY18_MakeupHOW.html

NEW YORK MARCH 10-12

internationalbeauty show

JACOB K. JAVITS CENTER — NEW YORK CITY

HD MAKEUP FOR PRINT & FILM KARI KISCH

KARI KISCH MAKEUP

FLAWLESS APPLICATION TECHNIQUES FOR

BRIDES & BRIDAL PARTY EVE PEARLEVE PEARL

SPEEDY APPLICATION OF INDIVIDUAL VOLUME LASH EXTENSIONS

QUYEN NGUYENEVALASH BEAUTY

GROW A BOOMING BROW BUSINESS AT YOUR SALON

MALYNDA VIGLIOTTIBOOM BOOM BROW BAR

TRACY HOLLOWAYCOMPANIES (A-E, W-Z)

[email protected]

JANE PRAVDACOMPANIES (F-M, U-V)

[email protected]

VERONICA GONNELLOCOMPANIES (N-T)

[email protected]

HOTEL & TRAVEL DISCOUNTS DISCOUNTS RESERVE HOTEL ROOMS THROUGH OUR OFFICIAL HOUSING AGENCY RESERVE HOTEL ROOMS THROUGH OUR OFFICIAL HOUSING AGENCY RESERVE HOTEL ROOMS THROUGH OUR OFFICIAL HOUSING AGENCY RESERVE HOTEL ROOMS THROUGH OUR OFFICIAL HOUSING AGENCY

BOOK NOW

REGISTER

CONFERENCE PROGRAM

*ADDITIONAL FEE REQUIRED FOR HANDS-ON WORKSHOPS: $290 BY 3/3/18. PRICE INCREASES TO $315 ON 3/4/18. WORKSHOPS INCLUDE 1 DAY EXHIBIT HALL TICKET.

CO-LOCATED WITHPRESENTED BY SPONSOR

EMPOWER YOURSELFAT THE LONGEST RUNNING BEAUTY SHOW

SAVE $12 PER DAY R E G I S T E R A T I B S N E W Y O R K . C O M

NEW YORK MARCH 10-12J A V I T S C O N V E N T I O N C E N T E R — N E W Y O R K C I T Y

WITH THESE HANDS-ON WORKSHOPS!

MARCH 10-12

FLAWLESS APPLICATION

BRIDES & BRIDAL PARTY

BOOM BOOM BROW BAR


S H O W P R E V I E W A D V E R T I S I N G This is the primary attendance promotional brochure. It is both direct-mailed and co-mailed with American Salon to more than 150,000 prospective attendees.

FULL PAGE $3,350

INSIDE COVER SPREAD $10,000 SPREAD $6,500 HALF PAGE $2,300

INSIDE BACK COVER $7,400

S H O W P R E V I E W O N - L I N E D I G I TA L E D I T I O N S P O N S O R S H I PAfter the Preview is completed, a digital version is created and embedded on the O� cial website, in various emails and also distributed by our educators and attendees. Your ad will appear each time the digital edition is opened.

COST: $5,000

D I G I T A L A D B U T T O N S

Advertise on the online fl oorplan and get maximum exposure! About 7 out of 10 attendees review the IBS website to see who’s exhibiting. Let them know you’ll be there!

ONLINE FLOORPLAN BUTTON AD $600

E N H A N C E D L I S T I N G ( O N L I N E F L O O R P L A N )

An enhanced listing is a very economical and e� ective way to extend your message onsite and online! An enhanced listing includes yor company name, address, links to your website and the opportunity to upload press releases and images. Please contact your sales representative for more details.

COST: ONLY $600 - BEST VALUE!

PRE-SHOW OPPORTUNITIES

BESTVALUE!

MARCH 10-12, 2018

YO U R B A N N E R A D H E R E


T A R G E T E D A D C A M PA I G N

Among the most e� ective forms of digital advertising, RETARGETING uses “cookies” to track the visitors of one site and reach them with ads on the other sites. In this case, YOU can retarget our website visitors, 100,000 qualifi ed professionals who visit the site.

PACKAGE A: $3,000 – AD SERVED 1X PACKAGE B: $5,000 – AD SERVED 2X

*POST-SHOW AND YEAR-ROUND OPPORTUNITIES ARE ALSO AVAILABLE!

D E D I C A T E D E - M A I L B L A S T

Reach an average of 112,000 beauty professionals! E-mails sent to our targeted database can include your company message along with graphics and a link to your website.

EMAIL COMMUNICATION $2,000 EACH

R E G I S T R A T I O N C O N F I R M A T I O N E - M A I L S P O N S O R S H I P

Gain tremendous reach by adding your logo and booth number to e-mails that are sent to thousands of attendee who register for our event online.

COST: $5,000

D E D I C A T E D S O C I A L M E D I A P O S T

One social media post on the International Beauty Shows O� cial Facebook and Instagram page to an audience of 85,000 (and growing!) beauty professionals. The post will link back to your social media accounts, driving tra� c to your pages!

COST: $1,000 PER POST • $1,500 FOR 2

PRE-SHOW OPPORTUNITIES

LEARN STOCK UP CONNECT

NEW YORK MARCH 10-12

internationalbeauty show

LAST WEEKEND TO SAVE $30 ON ADMISSION SNAG YOUR DISCOUNTED TICKET BEFORE IT’S TOO LATE

*PRICES INCREASE AFTER JANUARY 2, 2018

REGISTER & SAVE!

the latest techniques and trends from iconic

industry educators

on salon and spa products with show-fl oor

steals and deals

with industry professionals at the nation’s longest running beauty show

TAKE YOUR CAREER TO THE NEXT LEVEL

EDUCATION


AT-SHOW OPPORTUNITIES

A T- S H O W O P P O R T U N I T I E S L A R G E S C A L E *Create a considerable presence at the show with a banner, decal, ad in the Directory or meter boards, incredible opportunities for imagery, messaging and booth direction-als at the show. Placement is available in common space, eateries, hall and convention center entrances and within the halls themselves. Exposure in these heavily tra� cked areas is the perfect place to showcase your company, a particular property/brand and direct additional tra� c to your booth (locations fi rst come, fi rst accommodated – exhibitor to provide graphics and labor).

OPPORTUNITIES INCLUDE:• O cial Show Directory Advertising • Floor & Stair Graphics• Press Room Sponsorship • Door/Window Decals• Product Focused Classroom • JumboTron/TV Monitor Advertising• VIP Suite • Badge/Lanyard Holder• Hanging Banners • VIP Lounge• Aisle Signs • Mobile Charging Station• Meter boards • Plus, others!

O F F I C I A L S H O W D I R E C T O R Y A D V E R T I S I N GThe IBS New York Show Directory, combined with the International Esthetics, Cosmetics and Spa Conference Directory, is used by 66,500+ IBS attendees year-round as a reference guide to the latest trends and hottest names in the industry. These beauty professionals seek out the Show Directory, making it a valuable advertising tool for exhibitors.

FULL PAGE $3,350 HALF PAGE $2,300

INSIDE COVER SPREAD $11,000 SPREAD $6,500

ENHANCED LISTING $350

P R O D U C T F O C U S E D C L A S S R O O MDemonstrate and educate attendees on why your products and services need to be a part of their salon menus. You’ll have the opportunity to share your knowledge, while promoting your brand, with beauty professionals who are eager to learn from the best in the industry – YOU! Your 75 minute class will also be promoted in all marketing materials where the Conference Program is presented.

COST $600

* PLEASE NOTE: All prices are based on Straight Time Labor, single-sided, unless noted. Prices do not include shipping and graphic design.



P R E S S R O O M S P O N S O R S H I PReserved exclusively for members of the press, the press room is a major hub for re-porters and editors. Use this opportunity to pamper the press with special treatments, giveaways or a bite to eat. The press room sponsor will have prominent placement of their own press materials and the opportunity to hang a banner and/or signage within the room itself. The sponsor will be credited as host in show signage and website (where appropriate).

COST $15,000

V I P S U I T E S ( L I M I T E D A V A I L A B I L I T Y )

Create your very own meeting space a short walk from the exhibit hall. Your team members can use this private VIP Suite to pitch and network with new customers, conduct meetings and even just relax throughout the day.

LIMITED INVENTORY: COST $62.50 PER SQ. FT.

M O B I L E C H A R G I N G S T A T I O N ( P E N D I N G A V A I L A B I L I T Y )

Create a buzz by sponsoring the Mobile Charging Station, where hundreds of attend-ees stop throughout the day. Adjacent to your space, the Mobile Charging Station is guaranteed to draw attendees to your booth. Create custom banners with your logo and push additional tra� c to your location. Take advantage and be the fi rst booth attendees run to when their devices lose juice.

COST $8,000 - $12,000




H A N G I N G B A N N E R S / A I S L E S I G N S / M E T E R B O A R D S Showcase your company and highlight your brand in some of the most tra� cked areas in the convention hall. Banners and signs allow attendees to easily identify your brand and your location on the show fl oor and hence, fl ock to your booth!

COST CONTACT YOUR SALES REP TO REVIEW COSTS, AVAILABILITY, SIZE & LOCATION

* PLEASE NOTE: All prices are based on Straight Time Labor, single-sided, unless noted. Prices do not include shipping and production.

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F L O O R G R A P H I C S Create attention and excitement for your properties when attendees enter and exit the Convention Center with colorful, custom fl oor graphics. Your company identity will be a “step ahead” of your competitors and in the forefront of attendees’ minds

NOTE: Cost includes labor/production. If graphics are placed in the registration areas, additional fees may apply.

COST STARTS AT $1,500 PER 4X4 FLOOR GRAPHIC

D O O R / W I N D O W G R A P H I C S SHOW FAVORITE

Garner attention for your properties as attendees enter the show. Greet them at the door! Make sure your eye-catching graphics are on both sides of the glass doors along the entrances. Exposure in these densely tra� cked areas is the perfect way to spread awareness about your company and hot properties.

NOTE: Cost includes labor, production & Javits fees.

COST $2,500 FOR 10 2X2 DOOR GRAPHICS

S T A I R G R A P H I C SOne of the most powerful and creative vehicles at the Javits Center. Your product imagery/design will be decaled on the stairs leading up to the Crystal palace and the stairs leading down to the Conference Session rooms (Hall 1E). Whether they’re coming or going, your property will grab their attention. Let attendees know you’ll be at the Show and lead them straight into the exhibit hall and right into your booth.

NOTE: Includes labor, production & Javits fees.

COST $15,000

R E G I S T R A T I O N A R E A S P O N S O R S H I P EXCLUSIVE

Sponsor the registration area and grab the attention of more than 66,500 attendees! Your logo will exclusively be featured on signage, banners and panels within the registration area and if you choose, registration team members can hand out fl yers and wear t-shirts and/or hats featuring your brand. The Registration Area Sponsorship opportunities are endless as are the benefi ts to your brand!

COST $15,000




REGISTRATION AREA HAND-OUTS (LIMITED AVAILABILITY) SHOW FAVORITE

Reach thousands of prospects and push attendees to your booth by handing out fl yers or postcards in the registration area. Limited to fi ve companies (one hand-out each) to promote high visibility, your company’s hand-out will garner attention, pique interest and help boost your onsite sales. Your sta� , models or IBS sta� can distribute the hand-outs. You choose and customize the sponsorship!

COST $2,500

B A D G E L A N YA R D / H O L D E R EXCLUSIVE

Gain high visibility by providing badge lanyards and having your company’s name hanging around every attendee’s neck! Be the exclusive provider of the lanyards which are distributed in the registration area and given to attendees. Sponsorship cost of lanyards is for distribution only. Exhibitors are responsible for lanyard production and all associated costs. Badge lanyards/holders must be pre-approved by show management.

COST $9,000 (DOES NOT INCLUDE PRODUCTION)

S H O W B A G S SHOW FAVORITE Attendees pick up so much information at the show – why not provide them with a customized shopping bag with your company logo and message. Bag is given to attendees during registration and is seen throughout the show fl oor by thousands of attendees. Sponsorship does not include materials, production or shipping; sponsor is responsible for these costs.

COST $5,000 (DOES NOT INCLUDE PRODUCTION)


Documents

2O19 MARKETING & PROMOTIONAL OPPORTUNITIES...• Slideshow on IBS New York Main Stage • Marketing materials in Press Room ... TRACY HOLLOWAY COMPANIES (A-E, W-Z) 212.895.8229 [email protected]