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see
think
wonder
Awareness rules?
The bigger the better?
Future… …was!
Flattening world
information access isn’t restricted anymore
The cast of mouth and ear has changed
wait and see?
by the way: the majority of Titanic victims were healthy
Handling the future
Who is the real star?
Online already left the bedrooms
Experience
Worlds merge
only a machine?
Success – a question of access
myspace is not your space!
Connection shift
Content is King?
Context is King!
=
Future mobile devices will become the better fingerprint
Word of Mouth…
…meets Word of Mouse
If you don‘t have a strategy, any campaign can take you there
Media organisations have learned how to buy sausage and bread for the cheapest price,...
...they haven‘t learned how to create great tasting hot-dogs
Think outside the box
Before you speak, make sure that what you say is better than silence
Remark: from near you will read “love”, from distance you will read “hate” (think about it)
Format or message minded?
Traditional advertising is buying time, new advertising is about creating time
Rethink
It won’t be easy
We live a life in beta
fail fast, learn fast, fix fast
