Market to Who Matters...Reaching the right audience with the right message at the right time

cProvisors Boston Workshop Series September 12, 2016

http://www.linkedin.com/in/lewsabbag @LewSabbag

What we will cover:

1. How to Optimize your profile2. How to find the right people for your services3. Interface with other media4. What other Media?

I'm LinkedIn member # 147,075 out of 433,000,000 !

I still find it hard to believe....

Why LinkedIn?It’s personal branding in the age of Social Selling

433+ million members12th ranked Alexa site for trafficIndexed by Owned by

The #1 business oriented social media network

Build your brand, your reputation & your networkCompetence * Character * Charisma = Know * Like * Trust

NEW Sections ~ NEW Updates

• New Publishing Options• Improved Search• Easier profile editing• How you Rank

Enhance Your Professional Brand

What brand do you want to promote?Make LinkedIn work for you ~ It's not just a resume;it’s a community broadcast platform, research tool & Lead Generator.

What’s your Intent !Make digital deposits daily - 21 days to a new habittake some action * do something * Visibility is the action * Build Trust

SHARE your Helpful Content articles, publications, interesting & helpful info, events, milestones & achievements - plus a helping of your secret sauce!

"ALL of your prospects are on LinkedIn"

The Optimized Profile

1. Headline = your banner AD

(not a job title)

2. Headshot = Trust Indicator

3. Summary = A Press Release

(wwwwww of your news)

4. Skills & Expertise = 3rd party

validations

1.

2.

3.

4.

ENHANCE BUILDYour Profile = Your Personal Brand

Go from basic to 100%

Know your Keywords and where to use them:• Headlines • Positions • Company Pages

Have a great photoClaim your name - Own your STORY

What happens when they look you up?

● Headline = your banner AD (not a job title)● Headshot = Trust Indicator + header image● Summary = A Press Release (wwwwww of your news)● Experience = your Proof Points (known for & proud of)● Skills & Expertise = 3rd party validations● Contact Info = your call to action + web links● Updates = Billboards (news, industry, learning)● Get your name ● Rank for your keywords

Finding the RIGHT People for your Services -Top LinkedIn Tools:

1. Your Profile2. Connections3. Company Page4. Groups5. Updates/posts/Long form/Pulse6. Search (advanced)7. Recommendations & Endorsements8. LinkedIn Mobile App 9. Slideshare

10. Your FEED

The Process:

DefineSet Goals * KPIs * Where are they in the Funnel / what stage are they at?

TargetThe RIGHT people = Demographics * Persona * Interests * Groups * Companies

Engage (8 ways to do it )

Organic = Profile * Company Page * Posts (long form & updates) * SlideSharevs. Paid = Sponsored Content * InMail * Display Ads * Dynamic Ads+ R&R (research & reach out)

OptimizeUse analytics & Insights * track what works

Get Connected

Build YOUR Network ~ it's your broadcast station Who are your brand champions?

LinkedIn Company Pages

● Showcase your company● Reach new customers● Attract great talent● Access the Ad Platform

LinkedIn Groups

Explore, Join & Create

The Power of the Group

Where do your prospects hang out?

Make Recommendations

It's a Give & Get world

Give more

Get more

...some more 'Advanced Ideas'

• 10 Minutes a Day• Check your settings/Double Auth• Profile your prospects• Use Advanced Search• Explore shared connections• Use Pulse• Add a video• Put a CTA in your profile• Who is in your TOP 20?ABM (Account Based Management)

Interface with other Media?

Where do I go from here?

One final take home...

To be successful online -

You must develop, publish & PROMOTEQuality content directly into the stream of yourTarget Audience !

(just posting something is so 2010)

Need Help? Have questions?

888-425-3882