Hypothetical Share Hypothetical

Share

Same proportion of a bigger pie

Market Size Post-Growth Campaign

Market SizePost-Growth Campaign

Market Size Pre-Growth Campaign

MARKETGROWTH

STRATEGY

SHAREGROWTH

STRATEGYHypothetical

Share

SharePre-Growth Campaign

Hypothetical Share

Share Size Post-Growth Campaign

Greater proportion of the same size pie

Take market share from competitors.

Best when you are the market challenger.

Growth the market while holding market share within the new

larger market.Best when you are market leader.