2015 SOCCER

A guide to local advertising opportunities

Your Customers, Delivered

• Soccer at a Glance

• Why Advertise in Soccer?

• Between the Sticks

• Extra Time – Social Ratings

AGENDA

SOCCER AT A GLANCE

SOCCER AT A GLANCE

• Major League Soccer was formed 19 years ago and now features 18 total clubs (13

from the United States and 3 from Canada), each playing 34 matches during the

regular season.

• UEFA represents the national football associations in Europe and a part of Asia. It

consists of several tiers with the top-ranked competition listed as UEFA Champions

League. A second, lower-ranked competition is the UEFA Europa League.

• The Premier League is a English professional league for men's football clubs. At the

top of the English football league system, it is the country's primary football

competition. The title sponsor is Barclays and the league was formed in 1992.

TODAY’S MLS

DRAWS

LA Galaxy

Four time winner of the MLS Cup.

Has featured MLS stars Landon

Donovan and David Beckham.

D.C United

Is chasing LA Galaxy for Most MLS

Cups with 4. Won 13 international

and domestic titles

Houston Dynamo

Founded in 2005 and began play in

2006 this club won the MLS Cup in

their first two years. The team is

partly owned by Olympic boxer Oscar

De La Hoya.

Sporting Kansas City

Winner of the 2013 MLS Cup.

Currently features US National Team

members Graham Zusi and Matt

Besler

TODAY’S UEFA

CHAMPIONS DRAWS

Real Madrid

Winner of 10 UEFA Champions League

titles including 2014. Features

superstars

such as Christiano Ronaldo, Gareth

Bale, and Karim Benzema

Milan

They are the second most successful

club in world football in terms of

international trophies. Milan will be

chasing the cup in the Europa

League which is the only competition

they have yet to win.

Bayern Munich

The third most successful team in the

UEFA Champions League most recently

winning their 5th title in 2013 as part of a

continental treble.

TODAY’S PREMIER

LEAGUE DRAWS

Chelsea

Three time winners of the Premier

League and globally recognized

club. Diego Costa, Eden Hazard,

and Didier Drogba all call Chelsea

home.

Manchester United

The most successful club in Premier

League history winning 13

titles. Features big names such as

Wayne Rooney, Angel Di Maria, and

Robin Van Persie.

Arsenal

Based in Holloway, London this club

has a joint record of 11 FA Cups.

Arsenal are the second side to

complete an English top-flight season

unbeaten (in the 2003-04 season),

doing so under almost twice the

matches of the previous team.

WHY ADVERTISE IN SOCCER?

WHY ADVERTISE IN SOCCER?

Coming off and exciting and electrifying World Cup year, Soccer is poised to grow an even larger audience as teams prepare their best for 2018 World Cup in Russia.

Advertising in Soccer games of regional and/or local interest can help associate your business with the loyalty and passion consumers have for their favorite team and player.

The MLS is turning 20 and expansion continues with the addition of Atlanta, Orlando City FC and New York City FC led by 32 year old 2010 World Cup champion David Villa. All eyes will be on this sport for years to come as growth and excitement continue.

The Premier League is the most-watched football league in the world. With 20 teams playing and countless stars who will be the next David Beckham?

UEFA was formed in 1954 and has generated some of the greatest stars of today. With Christiano Ronaldo, Lionel Messi, Manuel Neuer and Arjen Robben leading the charge into 2015.

MLS SOCCER ATTRACTS A YOUNG AND WELL-EDUCATED

AUDIENCE

SCOUTING REPORT

Source: Scarborough USA Plus Research, Fe13-Mar14, Total Survey Area, Adults 18+ Target: Sports watch cab TV

pst yr : Major League Soccer (MLS) Population: 241,532,596 Qualitative Population: 9,682,609

61% are homeowners64% have a

college education54% are married

18%20% 21%

19%

11%

8%

0%

10%

20%

30%

18-24 25-34 35-44 45-54 55-64 65+

Age Base: Adults 18+

Men 65%

Women 34%

TARGET: WATCHED MAJOR LEAGUE SOCCER ON CABLE TV

BETWEEN THE STICKS

Field Action in 2014 - 2015

• Premier League - Season runs August through May

Matches to air on NBCSN and CNBC.

• MLS – Season runs March through December

Coverage airs on ESPN, ESPN2, ESPD and NBCSN.

• UEFA Champions and Europa League- Season runs July through May

Coverage airs on ESPD, FS1 and FS2

CABLE’S BETWEEN THE STICKS COVERAGE

Cox Media offers close to 215 UEFA Champions and Europa, MLS and Premier League

Soccer games throughout the year. Additionally, Copa Mexico, International Friendlies and

Liga MX matches are available.

ALIGN YOUR CLIENT WITH THESE MLS BRANDS

A WORD FROM OUR SPONSORS

EXTRA TIME - SOCIAL RATINGS

2014 WORLD SOCCER SUCCESS

NATIONAL SOCIAL AUDIENCE

• The 2014 FIFA World Cup was the most tweeted about property for ESPN in 3rd Quarter with

15.6 million tweets. The game on July 1st with Belgium vs. United States had the most chatter

with 4.7 million tweets.

• 5 of the top 10 rankings on Twitter for 3rd Quarter belonged to FIFA World Cup. With ESPN and

Univision grabbing over 25 million tweets between them.

• The top monthly spot for September 2014 for NBCSN belonged to English Premier League

Soccer with over 600k tweets with Manchester United vs Queens Park Rangers FC match

garnering the most chatter.

• 6 of the top 10 spots in 3rd Quarter 2014 belonged to Soccer related programming for ESPN

Deportes with over 2.7 million tweets.