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Mailman Group analyzes the popularity of US Major League Soccer (MLS) on Chinese social media with some surprising results.
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CHINA SOCIAL MEDIA POPULARITY REPORT
major league soccer
© 2014 Mailman Group - All Rights Reserved.
most popularclub: la galaxy
© 2014 Mailman Group - All Rights Reserved.
No official Chinese social media account
288,000 mentions on Sina Weibo
© 2014 Mailman Group - All Rights Reserved.
most popularplayer: thierry henry
© 2014 Mailman Group - All Rights Reserved.
No official Chinese social media account
417,000 mentions on Sina Weibo (in 60 days)14
© 2014 Mailman Group - All Rights Reserved.
500,000total club mentions
Toronto FC: 15,000 mentions
Seattle Sounders FC: 22,000 mentions
LA Galaxy: 288,000 mentions
New York Red Bulls: 150,000 mentions
New York City FC: 25,000 mentions
© 2014 Mailman Group - All Rights Reserved.
© 2014 Mailman Group - All Rights Reserved.
Clint Dempsey: 212,000 mentions
2
Thierry Henry: 417,000 mentions
14
1,301,000total player mentions
Robbie Keane: 93,000 mentions
7
David Villa: 416,000 mentions
9
Frank Lampard: 256,000 mentions
8
© 2014 Mailman Group - All Rights Reserved.
(last 60 days)
© 2014 Mailman Group - All Rights Reserved.
david beckham followers
Large influence on Chinese netizens
1 official Chinese social media account
4,930,000
© 2014 Mailman Group - All Rights Reserved.
© 2014 Mailman Group - All Rights Reserved.
Villa - Tencent Weibo 1,460,000 followers
Toronto FC - Sina Weibo 10,000 followers
© 2014 Mailman Group - All Rights Reserved.
Lampard - Sina Weibo 240,000 followers
established chinese fan base
1,710,000 total followers
© 2014 Mailman Group - All Rights Reserved.
presence during world cup
559,000 team usa mentions
© 2014 Mailman Group - All Rights Reserved.
25,000 Weibo users chose USA as their preferred team
during the World Cup
Most popular player: Dempsey
2
© 2014 Mailman Group - All Rights Reserved.
what the fans say
“Since the first season in 1996, there have been many good players, but when Beckham joined, exposure reached unprecedented heights. Now the Beckham effect is leading to more world class players in the MLS.”
“Next season the newly added teams New York City FC and Orlando City SC will participate in the MLS, I feel that next year
will be exciting, there should be a lot of people watching it.”
© 2014 Mailman Group - All Rights Reserved.
© 2014 Mailman Group - All Rights Reserved.
questions?
© 2014 Mailman Group - All Rights Reserved.
get in touch
mailman group is a leading social media agency in china please contact us at: [email protected]
or visit www.mailmangroup.com