Innovation Your MainStreetWhy, What, How, When?

Selling your way to Innovation

Rick CarterRingmaster @ SeeGlobalMedia (Singapore)

& Innovation in the City (Adelaide)

Adjunct Professor @ Carnegie Mellon University(Enterprise for Innovation)

InnovationDefinedInnovation is a new

idea, more effective device or process

Innovation can be viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs.

This is accomplished through more effective products, processes,

services, technologies, or ideas that are readily available to markets,

governments and society.

The term innovation can be defined as

something original and more effective and, as a consequence, new, that "breaks into" the

market or society.

Another way of saying the old business Model is Broken

Creating and developing opportunities to disrupt markets and services

Mainstreets Unique ecoSystem but not Unique Businesses

Technology as an EnablerThe Innovation Centre ConceptGet your Digital House in Order

What if Innovation takes focus away from making moneyDigital Out of Home

E-Mpluse BuyingTrend Watching

95% of a businesses DNA is exactly the same as every other business around it.

As such the business services and support the business and its owners and shareholders require are much the same

Some Ideas

"mutual buying group"

combination of digital services and a common physical location generates synergies and advantages

common tenanted online accounting and point of sale solution, with training and support

business training and mentoring specific to the precinct

a membership app for businesses, staff and residents of the precinct

enable data to be generated on everything from traffic flows, parking turnover, foot traffic, and combined with data from other sources (e.g. weather data) start generating business intelligence based on the intersection of two or more sets of data (e.g. the effect of weather on foot traffic flows versus car parking)

intelligent digital signage and display advertising, community information, free car parking spaces, public transport information et cetera

digital work hub to both homebase "on road" businesses in the area and allow for local businesses to expand

tie all these together with specific events that foster a sense of community amongst the businesses, amongst the local residents, and amongst the whole precinct.

TheInnovationTeam

Very few products sell themselves

Marketing is about creating content and messages that sell

Online marketing is still marketing

It just becomes creating online content and messages that sell

As a start-up orsmall business owner

You don’t have $000’s to spend on marketing campaigns

Its Up to You

E-mpulse Buying

Despite fears that e-commerce might kill impulse buying, the growing integration of mobile devices into the shopping experience is opening new possibilities for real time marketing to entice consumers to make split second emotional buying decisions again.

Non Obvious Trends 2016 - Rohit Bhargava

Digital Shop FrontsShop 24/7

Inside and OutReactive and Interactive