MAA Strategic Planning

MAA Strategic MAA Strategic PlanningPlanning

Over the last few years, the Museum Over the last few years, the Museum Association of Arizona has been successful in Association of Arizona has been successful in fulfilling its mission and meeting the goals fulfilling its mission and meeting the goals and objectives of the association’s strategic and objectives of the association’s strategic plan. Now, the association must respond to plan. Now, the association must respond to the needs of museum professionals and their the needs of museum professionals and their institutions in these new and challenging institutions in these new and challenging times.times.

MAA Strategic PlanningMAA Strategic Planning

Over the last six months the Museum Over the last six months the Museum Association of Arizona has been Association of Arizona has been working on a new strategic plan to working on a new strategic plan to guide the association over the next guide the association over the next few years. Under the auspices of the few years. Under the auspices of the Governance Committee, MAA has Governance Committee, MAA has contracted with Greg Vaughan of the contracted with Greg Vaughan of the Vaughan Consulting Group to Vaughan Consulting Group to facilitate the planning process.facilitate the planning process.


MAA Governance Committee:MAA Governance Committee:

John Akers John Akers The Sahuaro Ranch Park Historic AreaThe Sahuaro Ranch Park Historic Area Lisa Anderson Lisa Anderson Mesa Historical MuseumMesa Historical Museum Jody Crago Jody Crago Chandler History MuseumChandler History Museum Roger Lidman (co-chair) Roger Lidman (co-chair) Pueblo Grande MuseumPueblo Grande Museum Peter Welsh Peter Welsh Arizona Historical Society MuseumArizona Historical Society Museum Wendy Weston Wendy Weston The Heard MuseumThe Heard Museum Tom Wilson (co-chair) Tom Wilson (co-chair) Arizona Museum of Natural HistoryArizona Museum of Natural History


The planning process to date has The planning process to date has included:included:

Focus Groups in multiple locations Focus Groups in multiple locations across the state across the state

TucsonTucson Cochise CountyCochise County PhoenixPhoenix The committee was not able to facilitate a The committee was not able to facilitate a

meeting in northern Arizonameeting in northern Arizona


A strategic planning retreat was held A strategic planning retreat was held that that included the MAA board, that that included the MAA board, Governance Committee, and other Governance Committee, and other museum professionalsmuseum professionals


A Mission workshop was hosted that A Mission workshop was hosted that included the MAA board, Governance included the MAA board, Governance Committee, and other museum Committee, and other museum professionalsprofessionals


New Mission Statement:

The Museum Association of Arizona exists to build a vital museum community. We strengthen all of Arizona’s museums so they are recognized as essential to the fabric of their communities. We do this through professional development, advocacy, and the creation of networking opportunities across the state.

Tagline: Building a vital museum community


5-Year Strategic Goals: 1. MAA promotes creativity and

innovation, and empowers museums to be change agents.


5-Year Strategic Goals: 2. Museums are integral and essential

to their communities and enjoy broad public support.


5-Year Strategic Goals: 3. We are operationally stable, and

able to support our strategic goals.


Which brings us to this discussion to Which brings us to this discussion to allow you to add your voice to the allow you to add your voice to the plan as we reflect on the strategic plan as we reflect on the strategic goals sketched out by the MAA goals sketched out by the MAA board.board.


Greg Vaughan, M.C. Greg Vaughan, M.C.

The Vaughan Consulting GroupThe Vaughan Consulting Group

Strategic ImplementationStrategic Implementation

Strategies & InitiativesStrategies & Initiatives

What methods can we use to What methods can we use to accomplish our strategic goals over accomplish our strategic goals over the next five years?the next five years?– Programs?Programs?– Campaigns?Campaigns?– Actions?Actions?– Activities?Activities?– Services?Services?

Initiative ExamplesInitiative Examples

Initiative InputInitiative Input

One MAA strategic goal per tableOne MAA strategic goal per table Select a recorder and reporterSelect a recorder and reporter Brainstorm all the initiative and Brainstorm all the initiative and

strategy ideas you can think of to strategy ideas you can think of to achieve your assigned strategic goalachieve your assigned strategic goal

Pick your top three ideas and why Pick your top three ideas and why you chose themyou chose them

Report out to the larger groupReport out to the larger group

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MAA Strategic Planning