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ONLINE ADVERTISING STRATEGYADV 420
By: Morgan Adams
Longchamp Paris Handbags Le Pliage (Folding) Monogram Bags
Target Audience Geographic Demographic
Target Audience Psychographics Behavioral
KPI Amount of sales PT on Longchamp site Analytics through Pinterest
Big Idea Monogram Stamping Feeling of uniqueness Casual and Classy
Tools & Tactics Blogs Celebrities
Tools & Tactics Pinterest Magazines Twitter
Budget Total $2.8 Million Dollars Agency Budget Digital Marketing Budget Google Ad Words
Resources
Scott Meerman David, The New Rules of Marketing & PR. Third Edition
Mehrabanand Cole, The New Media Driver’s Licence.