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GOALSBring more people into Olive Gardens
Increase sales over the next fiscal year by at least 5%
Get people talking about the campaign
Keep advertising budget under 500k
$$$$$$$$$$$$$$
Measuring Success (KPI)
• Increase in overall sales nationwide• Increase in sales of bowl entrees • Increase in social media followers• More than two celebrities endorse the
campaign• Campaign doesn’t go over budget