Living out Loud: How to Connect With an Audience, Build Loyalty, Be Authentic and Create a Voice

Keeping it Real

1. Decide2. Determine what’s off limits/understand implicit and explicit

“rules”3. Identify your audience, then identify with them4. Engage/respond/react before pontification5. Laugh at yourself and have a sense of humor6. Thank, create, share, ask, answer, recognize, promote

7. Multiple, integrated platforms, multi media8. Research, provide new content9. Find a posse10. Be an evangelist

Crowdsource to Create Community

More Crowdsourcing…

Keeping it Real

1. Decide2. Determine what’s off limits/understand implicit and explicit

“rules”3. Identify your audience, then identify with them4. Engage/respond/react before pontification5. Laugh at yourself and have a sense of humor6. Thank, create, share, ask, answer, recognize, promote

7. Multiple, integrated platforms, multi media8. Research, provide new content9. Find a posse10. Be an evangelist

Authenticity Resonates:Sh*t My Dad Says

create, share, ask, answer, recognize, promote

Multiple Platforms, New Content

Chris Brogan Says Don’t Be Boring!

• Mix personal and professional• Talk about the space, not you• Share the spotlight• Talk about great causes• Don’t brag (too much)• Add pictures, sound and video• Be helpful• Be brief

Let’s connect

• carmen@tweetajob.com• @peopleshark• http://people-shark.blogspot.com/• http://www.linkedin.com/in/carmenhudson