O H S H I F T

T H E D R E W / WA L K E R G R O U P, I N C O R P O R AT E D

LISTEN TO ME. Today’s consumer is a professional consumer. They’re media savvy.

They have tools. You need tools. Are you in it to win it?

Source: Bureau of Economic Analysis

What are we competing for?SIZE In 2009, U.S. Consumers collectively spent over $10 Trillion on goods ($3,300B) + services ($6,800B). TREND U.S. Consumers have the highest collective buying power relative to all other nations. Forecasters predict demand will remain at this level for the foreseeable future.{

IF YOU DON’T WIN. WE DON’T WIN. AND WE HATE LOSING.We live and work in the most competitive economic climate in history. Change and volatility are forcing

evolution of business strategy. Secure victory with product, media, message and creative that meet a

HUMAN NEED + IMPROVE LIFE in a measurable way. Measurable RESULTS will follow.

Product develoPment Market exploration: location, consumer, demand potential | Packaging assessment + design structure direction | Launch Plan + Sustaining Plan (by region, country) | Oversee brand management initiatives to monitor share + sales growth | Identify long-term strategies + global opportunities based

on market, research+trends BrAnd mAnAGement Product/Line/Brand Marketing | Demographic Targeting/Engagement | Media Planning/Buying | Open Innovation | In-Store POS, POP, Packaging | Increase the product’s perceived value and resulting equity | Premium/Economy Brands | Individual/Family/

Corporate Brands | Brand Extensions/Owned Brands | Co-Branding/Brand | Licensing Research | Market/Consumer Line Management + Brand Consistency | Concept/Visuals/Message | Strategic Planning | Launch/Growth/Sustainability | Long-Range Planning creAtIve Campaign Development | Creative Research and

Assessment | Graphic Design | Out of Home | Television | Radio | Environmental | Way Finding Signange | Experiential | Gaming | Promotional Public relations Press Conferences | Media Relations | Community Relations | Crisis Communication | Media Training | Public Affairs Writing | Event Planning | PR Media Value Online Reputation Management WeB Web Design | Digital Media | E-Marketing | SEM/SEO medIA Media Planning | Media Buying lAuncH Full-on assault with all planned components released according to a Gantt Chart. meASurement Media Measurement | PR Measurement | Results Measurement Technology

TOOLS WE PROVIDE TO GIVE YOU VICTORY

Source: International Data Corporation (IDC)

The United States will continue to lead the world in both total advertising spending and online ad spending with expenditures in 2011 of more than $265 billion and $45 billion, respectively.{

NOW YOU KNOW.Competing in the Global EconomyToday’s economic climate is not only more competitive than any time in history, there is also more competition - and it’s on a global scale. Adaption and development of products and services provides companies with a compass to point the way to expansion and sustainability.

Drew/Walker works with international companies from Europe, Asia and Latin America. Our work includes product/service adaptation and development, market research, competitive and feasibility studies and strategic recommendations for market entry.

A D A P TAT I O N

CONSUMERS, CUSTOMERS, BUYERS {A.k.A. HumAnS}

ARE WAITING FOR? SolutIonS | InnovAtIon | AnSWerS

effIcIency | ImProvement

CAN YOU? develoP | AdAPt | SHIft

U.S. consumers have access to1,000,000,000,000 web pages65,000 iPhone apps10,500 radio stations5,500 magazines200+ cable TV networks End users, prospects, buyers, clients, customers are empowered with tools & choices. making them the Boss.{

OUR CLIENT’S JOB #1: Turning out the best trucks in the world thru the most innovative, lean and advanced manufacturing process. So how does a JD Power & Associates winner build and sustain their presence as a manufacturing leader? By building a welcome center that entertains, engages and invites the public, educational institutions and some of the world’s top performing companies like Phillips, the U.S. Military, and even Starbucks.

Through extensive research, creative planning, and comprehensive project management, Drew/Walker built “the best Toyota Visitor Center in North America.” The entire experience includes several unique videos, digital interactive games, wall graphics, window graphics, 8 experiential exhibits, indoor/outdoor banners, as well as, promotional materials and web. www.toyotatexas.com

Innovative Partnership, One-Of-A-Kind Result

OUR CLIENT’S JOB #1: Capture majority share among brand savvy college students across all 50 states. So what was Dell’s goal? Recruiting college students across the U.S., give them new communications material daily, outfit teams + gamers with branded collateral. Challenging? Yes. Impossible? Never.

Drew/Walker delivered key strategic assignments - quick promotions distributed to national teams, online web banners, flyers, and multichannel promotional marketing materials.

Supporting a TeamOUR CLIENT’S JOB #1: Change a cultural behavior long considered a low social priority leading to San Antonio gaining the dubious distinction in 2004 as the city that euthanizes the most pets in the U.S. After generations of behavior leading to a multi-layered problem it was time for a change. A city-wide strategic plan was instituted and coupled with a three-pronged communications approach, promoting a No Kill status by 2012.

Drew/Walker created the Talk About It! Care. Adopt. Neuter. campaign. Using traditional media, grassroots marketing, nonprofit advocacy, extensive public relations, online reputation management and consumer friendly messages Drew/Walker generated a swell of community support. Including multiple community leaders, organizations, neighborhoods and business entities. www.talkAboutItSA.org

Changing the Culture of a Community

G L O B A L N AT I O N A L L O C A L

WE ARE INDUSTRY THOUGHT LEADERS. UNAFRAID AND INNOVATIVE. DELIVERING RECOGNIZED RESULTS.

AN UNSTOPPABLE FORCE.

321 Alamo Plaza, Suite 212

San Antonio, Texas 78205

P: 210.220.3739 | F: 210.319.4410

drew-walker.com | dwpublicidad.com

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